Terminus

SEPTEMBER 25, 2017

When you take an account-based approach to business, it becomes clear that satisfied customers are not just clients; they’re also your best advocates, as well as prospects for upselling, cross-selling, renewals, and expansion. Account-based website personalization. Product webinars. Upsell/Cross-Sell.

Account Based Marketing 20

Account Based Marketing ABM Template Cross-Selling 20

Zoominfo

OCTOBER 5, 2021

Website personalization works the same way. What is website personalization? Website personalization is the practice of delivering a customized digital experience to priority prospects and customers who visit your website. The difference between website personalization and ads?

Marketing Websites 130

Marketing Websites Personalization Ideal Customer Profiles Paid Search Agency 130

Referral Rock

SEPTEMBER 18, 2019

Simply because it is an effective way to boost your website conversions overnight, without going through the hassle of split-testing your landing page. It helps you build personal connections with your customers since they can directly reach out to you for a personalized response. . Personalized Customer Support.

Software 40

Software Optimization Conversion Paid Search Agency 40

Martech

OCTOBER 6, 2021

In part 1 of this 3-part series , I explored different options seating personalization capabilities in a larger marketing technology stack context. In part 2 of the series , I looked at different platform components required for building a holistic personalization technology strategy. Figure: Personalization business scenarios.

Personalization 109

Personalization Multivariate analysis Vendors Bundling 109

Valasys

AUGUST 12, 2019

ABM targets people holding specific job designations at specific companies, who they believe will be the best to reach out for a particular product or service. Since ABM requires more account-level personalization than traditional methods, it has historically been a dearer practice for the marketers more to implement an ABM program.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Customer Experience Matrix

FEBRUARY 2, 2010

I’m not saying many of them wouldn’t like to identify each person they interact with, just that this is obviously impossible in most situations. Most would probably prefer to work on customer management – cross sell, upsell and retention – where richer data is available.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Martech

APRIL 21, 2022

Product recommendations, either surfaced in real time online or populating re-targeting emails, are nothing new. An example like Inkbox helps to indicate how Crossing Minds begins to differentiate itself from other recommendation engines. No, I want to see what they’re clicking on and that should trigger live personalization.”

Ideal Customer Profiles 104

Ideal Customer Profiles Cross-Selling Work Management Marketing Management 104

Single Grain

FEBRUARY 3, 2020

They're willing to provide their personal and financial data to companies, but (reasonably) expect a higher quality experience in return. Think of how problematic it would be to design a product or service and then only discover afterwards that it contains a myriad of problems and doesn't even meet the specific needs of your target customer.

Ideal Customer Profiles 131

Ideal Customer Profiles Cross-Selling Loyalty Eye-Tracking 131

Single Grain

MAY 31, 2023

Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Automation improves your marketing teams’ productivity and also reduces the chances of manual errors.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Engagio

JUNE 16, 2020

I’ve long held a belief that the way companies buy B2B products has changed a lot, but the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. Additionally, this technology is essential to deliver personalized next-best actions in real time at scale. Decisions (planning, orchestration and measurement).

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

The ROI Guy

NOVEMBER 8, 2006

Moving the task from a highly skilled expensive resource to less expensive resources The direct benefits are often easy to quantify, and as such there is usually little risk in considering 100% of the expected cost avoidance or productivity improvements in the ROI calculation (ROI = net benefits / cost).

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Albacross

JANUARY 17, 2020

PersistIQ We use PersistIQ to create drip campaigns for sending personalized emails. We even use their widget in our product so customers can book a meeting with us in-app. We’re also using reveal API solution which enables real-time website personalization. Jason Barry FeaturePeek.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Sana Commerce

OCTOBER 17, 2022

Visibility of product features. Crafting mobile-responsive websites. Crafting mobile-responsive websites. Personalization. Missed upsell/cross-sell opportunities : If your e-commerce platform is not integrated with your ERP, you risk order history via different channels (both online and offline), not being aggregated.

Work Management 52

Work Management Cross-Selling Digital Transformation B2B Sales 52

Single Grain

JULY 5, 2023

By having all customer data in one place, businesses can create personalized and targeted campaigns, delivering the right message to the right audience at the right time. This can support more personalized and effective marketing campaigns. This leads to improved customer engagement, increased conversions, and better ROI.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Software 52

SmartBug Media

SEPTEMBER 27, 2023

Send personalized emails and SMS messages with exclusive discount codes for your loyal customer base. Be sure to include captivating visuals, persuasive product descriptions, and prominent call-to-action buttons leading to your website. Personalize email and SMS campaigns based on customer preferences and purchase history.

SMS 59

SMS Planning Marketing & Strategy Bundling 59

Single Grain

SEPTEMBER 14, 2022

the metaverse, leading brands are developing innovative strategies to incorporate metaverse marketing in the promotion of their products and services. By 2026, it is estimated that 30% of companies will be selling in the metaverse. 33% of adults are already interested in purchasing digital products in the metaverse.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

It’s also something that your marketing team can, by in large, do on its own without cross-departmental dependencies. Dan recommends a tagging system that includes geography, product/solution area, offer type (blog, case study, data sheet, etc.), and objective (acquisition, awareness, cross-sell, etc.).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Scoring Lead Ranking 48

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. It’s about product experience management. Before that, I found a company called Insightera which is about website personalization. James McDermott: Sure. That company got acquired by Marketo.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. It’s about product experience management. Before that, I found a company called Insightera which is about website personalization. James McDermott: Sure. That company got acquired by Marketo.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. It’s about product experience management. Before that, I found a company called Insightera which is about website personalization. James McDermott: Sure. That company got acquired by Marketo.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

The ROI Guy

AUGUST 4, 2010

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. Moreover, the executive assessments continually led to multiple projects / product sales at decidedly higher deal sizes.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

Salesforce Marketing Cloud

MARCH 11, 2024

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Cross-Selling 59

Single Grain

SEPTEMBER 3, 2019

Copyhackers focus on conversion copywriting and they separate themselves from the pack by infusing personality into every post. But that shouldn’t come at the cost of your personality. Without personality, you risk sounding the same as everyone else. Brands that sell a “boring” product don’t have to go the boring content route.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145