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The Fundamentals of Website Personalization Strategy [Part 2 of 6]

Bound360

Welcome to our six-part series on building a successful website personalization strategy. In the last post , we talked about the importance of having a website personalization strategy. What business challenge are you trying to solve with personalization? We will publish a new post each week.

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13 Ecommerce Personalization Examples (+5 Strategies for YOUR Store)

Optinmonster

In fact, there are 3 major benefits to eCommerce personalization, including: Boost UX: Create loyal customers by creating a positive shopping experience that’s personalized to your visitor’s needs. Increase Sales: Watch as more revenue pours in as more visitors purchase your recommended products.

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15 cutting-edge tools every B2B marketer should know

Martech

Which products are best suited to the B2B world? Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications.

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Understanding the Three Approaches of Blended ABM Strategy

SmartBug Media

You’ll most likely have different goals across your organization, especially if you work with a cross-departmental team. Increase in upsell and cross-sell opportunities. It is usually used to handle upsell and cross-sell opportunities. Website personalization. Overall increase in lifetime value (LTV).

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What is Behavioral Targeting? A Guide for CROs (in 2020)

Convert

. “…consumers crave a personalized advertising experience and that 71% of respondents prefer ads tailored to interests and shopping habits.”. For example, you have an ecommerce site that sells shoes. Key #5: Cross-Selling and Upselling. Key #5: Cross-Selling and Upselling. How Behavior Targeting Works.

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How to Effectively Personalize your Website using Account Data for Anonymous Traffic

FunnelEnvy

Much of the traffic coming to the website is of course, “anonymous” meaning that they haven’t shared any contact information. There are however a number of vendors that sell firmographic data that can deliver this information even for anonymous traffic. It’s no coincidence that these companies also sell the products that let you do it!

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Personalizing Your Content to Drive Engagement

Lead Liaison

By providing your customers with a more personalized experience, your brand can benefit from visitors remaining on your website longer, downloading more offers, and ultimately making more purchases. Such criteria can be created in almost any way that you might desire, including visitor actions, website behavior, content interests, etc.