Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers
Choozle
MARCH 5, 2024
Businesses must provide opt-out links that post either a “Do Not Sell or Share My Personal Information” and a “Limit the Use of My Sensitive Personal Information” link (if such information is used). The most critical use case for consent is with the collection and selling/sharing of children’s data under 16 years of age.
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