Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Our clientele often come to us for help gaining new customers. Customer Marketing. Customer Marketing. Customer Success. Account Management.

Cross-Selling 111

Cross-Selling Work Management Marketing Management Lead Ranking 111

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. What is Customer Data? Why is Customer Data Important?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Optinmonster

MARCH 7, 2024

This level of service in an online store can greatly improve customer engagement, retention , and conversion rates. Its ability to seamlessly integrate across all channels (omni channel marketing) has transformed the way businesses can interact with their customers. Insider Overview: Insider has been a revelation for me.

Enterprise Management 60

Enterprise Management Marketing Automation Services eCommerce Marketing Management 60

Hubspot

NOVEMBER 16, 2023

Her talk was on customer connection in the new era — how information has transformed into intelligence, and how this intelligence is what allows you to connect with your customers. And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes!

Work Management 56

Work Management Marketing Management Marketing Analytics Tools Marketing AI 56

Rev

FEBRUARY 15, 2023

Marketing, sales, finance and customer success operated in silos; each using their own databases with their own set of metrics, chasing their own goals and then wondering why their numbers didn’t align at the end of the quarter. Do you remember? But RevOps isn’t just about bringing departments together.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

SalesIntel

APRIL 25, 2024

With this in mind, Chelsea Madden, VP of Customer Success and Partnerships at SalesIntel, and Kara Smith Brown, CRO & Founder of LeadCoverage , partnered on an in-depth webinar to provide supply chain marketers with key sales and marketing tactics to create a commanding presence market presence in 2024. Yet, it is often overlooked.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

RDIGS

JUNE 19, 2023

B2B customer journey orchestration & touchpoints mark the road map to successful client outcomes. By mapping the stages of your customer’s journeys, you can determine how to deliver clients’ desired products and gratifying experiences that encourage subscription renewals and increased revenue.

B2B 52

B2B Touchpoints Work Management Marketing Management 52

Valasys

JANUARY 19, 2023

It helps to satisfy customers who want to purchase whenever and wherever they want today. Omnichannel retailing provides customers with a uniform experience across all platforms. Omnichannel retailing enables merchants to engage with these customers. This is so they can customize it to their preferences.

Customer Satisfaction 40

Customer Satisfaction Marketing Management Marketing & Strategy POS 40

Porch Group Media

SEPTEMBER 29, 2020

The Customer Data Platform market is expected to grow rapidly over the next five years or so, from USD 2.4 Brands are increasingly turning to customer data platforms as a way to get ahead in such a volatile economic climate. Deloitte Digital) 62% of US retailers have over 50 systems housing customer data.

Stats 64

Stats Ideal Customer Profiles Cross-Selling Marketing Management 64

TrustRadius Marketing

OCTOBER 27, 2022

Effective customer engagement is essential for any business. Strong, positive engagement strategies can keep existing customers happy and help you attract new ones. We’ll explore the features and strategies your enterprise should consider for customer engagement. Customer Engagement Features for Enterprises.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Learn from the Pros

MARCH 11, 2024

They’ve been a staple in digital marketing, enabling tactics like intent-based targeting, cross-site tracking, retargeting, and behavioral advertising. These cookies are primarily used for cross-device and cross-domain tracking for online advertising purposes. What Are Customer Data Platforms (CDPs)?

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Martech

SEPTEMBER 25, 2023

Pricing customer service. Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. How many substantive conversations with customers or potential customers did sales have at the event? Competition. Overall market demand.

Marketing AI 110

Marketing AI Marketing Attribution Work Management Marketing Management 110

Huptech Web

JUNE 29, 2023

It’s like having a digital chameleon that effortlessly blends in with any customer touchpoint! With headless commerce, your customers enjoy a seamless and snappy shopping journey. Say goodbye to frustrated bounces and hello to improved customer satisfaction and increased conversions.

CMS Development 52

CMS Development Enterprise Management Industry CMS Elasticity 52

seo.co

MAY 26, 2021

One of the most telling is something known as Customer Lifetime Value. Armed with an understanding of your Customer Lifetime Value, or CLV, you can make more intelligent decisions about sales, marketing, branding, pricing , service, retention, and profitability. What is Customer Lifetime Value?

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

Hubspot

AUGUST 22, 2022

Building trust and rapport, crafting a personalized sales approach, and prioritizing existing customers are more important than ever to a successful sales strategy that not only attracts customers, but turns them into promoters of your brand. Selling by offering a solution rather than pitching a product/service is key to sales pros.

Marketing Budget 60

Marketing Budget Trends Cross-Selling Marketing & Strategy 60

TrustRadius Marketing

SEPTEMBER 28, 2022

Successful customer engagement is essential for any business that wants to survive and grow. Your marketing strategy should include a roadmap to optimize your customer interactions. This applies to both existing customers and potential customers. Effective Customer Engagement Strategies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Martech Advisor

DECEMBER 16, 2019

The customer journey is no longer confined to the process of completing a transaction. It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. Customer experience (CX) is an intangible that sets your brand apart from the competition.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Conversica

AUGUST 16, 2022

Using Conversica’s Powerfully Human Conversational AI Digital Assistants, the Integration Gives CS Teams Unlimited Capacity for Proactive Communication with Customers Triggered by Data from Gainsight. Gainsight’s Customer Insights Trigger AI Assistants to Start Two-Way Conversations. Obtaining customer referrals.

Work Management 52

Work Management Efficiency Enterprise Management Trigger Marketing 52

Conversica

OCTOBER 2, 2019

Successful business-to-business (B2B) organizations understand that winning a customer is only the beginning of a healthy rapport. In order to keep customers happy and spending, B2Bs need to nurture existing relationships. This includes mapping the customer journey per relevant customer profiles, personas and categories.

Marketing AI 70

Marketing AI Ideal Customer Profiles Marketing Management Lead Ranking 70

SalesIntel

AUGUST 21, 2023

Digital transformation and technology have transformed how we reach other businesses that can become our clients and customers. So as B2B industries become more competitive, we need to find more effective ways to market our products and services. Often, the result includes an enhanced customer or client experience.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Conversica

OCTOBER 2, 2019

Successful business-to-business (B2B) organizations understand that winning a customer is only the beginning of a healthy rapport. In order to keep customers happy and spending, B2Bs need to nurture existing relationships. This includes mapping the customer journey per relevant customer profiles, personas and categories.

Marketing AI 40

Marketing AI Ideal Customer Profiles Marketing Management Lead Ranking 40

QuanticMind

JANUARY 21, 2020

Since you’re ultimately targeting a business, not individual people within it, your content needs to be relevant to all key players throughout the customer journey. Account-based marketing is a strategy that focuses on the success of the entire customer experience, both pre and post-sale. What is Account-Based Marketing?

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

SendX

MAY 17, 2021

After long consideration, you finally started your own website and are wondering how to make it work for a type of business that heavily relies on the lifetime value of its customers. 3- It has the greatest personalization features Email marketing platforms have made it possible to send personalized emails to your customers.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Act-On

OCTOBER 2, 2023

A survey of marketing leaders found businesses use marketing automation to “streamline marketing and sales efforts” (38%), “improve customer experience” (34%), and “improve customer engagement” (28%). And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Marketing Automation Service 189

Rev

OCTOBER 25, 2023

By understanding these essential metrics and KPIs, your team will be able to effectively communicate their contributions to not only revenue growth but also the organization’s broader objectives. 2 Revenue retention Retaining existing customers is crucial for long-term success.

Allocation 78

Allocation Churn Rate Lead Scoring Lead Ranking 78

Zoominfo

JUNE 25, 2021

To help you select the most effective KPIs for your team, we’ve categorized the list into six buckets, each reflecting a broader sales goal. Number of touchpoints made is a combined figure of a rep’s total contact activity (calls, emails, etc.) Customer acquisition cost tracks the amount it costs your company to acquire a new customer.

Sales Management 227

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 227

Zoominfo

JUNE 25, 2021

The Sales KPIs You Need to Know To help you select the most effective KPIs for your team, we’ve categorized the list into six buckets, each reflecting a broader sales goal. Number of touchpoints made is a combined figure of a rep’s total contact activity (calls, emails, etc.) and appointments made with prospects.

Sales Management 100

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 100

Salesforce Marketing Cloud

DECEMBER 19, 2023

The phrase “customer experience” gets thrown around a lot these days. The concept is tough to define because it includes so many different aspects of the customer journey from the contact center to the field — and beyond. But this much is clear: customer experience can’t be ignored. Why is customer experience important?

Work Management 69

Work Management Marketing Management Customer Satisfaction Lead Scoring 69

Salesforce Marketing Cloud

FEBRUARY 1, 2024

In fact, 81% of reps say customers are conducting their own research before they ever connect with sales. The buyer journey accounts for all the steps a customer takes to move from discovery for a product to purchase. Online shopping and review sites, social media, and email newsletters give customers multiple channels to explore.

Top of Funnel 111

Top of Funnel Buyer's Journey Marketing Management Advertising Funnels 111

Sprout Social

MARCH 27, 2024

Translating reviews into actionable steps allows you to take control of your online reputation, identify areas for improvement and showcase your commitment to customer satisfaction. Review management is the process of monitoring, responding to and using customer feedback across different online platforms.

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Salesforce Marketing Cloud

MAY 26, 2022

It’s romantic if you think about it — when business-to-business (B2B) companies focus less on getting new customers and focus more on wooing the customers they already have. They live and die by whether customers stay or leave. So the task before you is to become more customer-centric than ever.

Lead Ranking 98

Lead Ranking Business Cross-Selling Work Management 98

Salesforce Marketing Cloud

NOVEMBER 9, 2021

Countless growing departments, new services abound, and the truth remains: Customers have to see you as one company. This is why a connected, personalized, and seamless customer experience (CX) can make or break your brand. And for those 31% executives who have a single 360-degree view of customer data?

Marketing AI 98

Marketing AI Enterprise Management Work Management Customer Satisfaction 98

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. They can help you find audiences and buyers, and they can build relationships with your existing customers in ways that make sure they stay loyal even in the face of your competition’s fiercest efforts. What is a marketing campaign?

Paid Content 115

Paid Content Top of Funnel Campaigns Paid Search Agency 115

TrustRadius Marketing

SEPTEMBER 20, 2022

Engagement is an indispensable step in the customer lifecycle. Businesses of all sizes need to engage customers on a wide scale to meet their business goals. Whether you’re a local business or a tech startup looking to grow, customer engagement will help you attract customers and keep them around.

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Marketing Management 98

Martech Advisor

MARCH 30, 2020

The book begins with the fundamentals of marketing and focuses on the stages of the customer journey, creating a marketing campaign, and compelling offers. In this section, we’ll cover books that get into the deeper aspects of marketing, such as customer loyalty, data-driven marketing, and AI marketing.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Golden Spiral

MARCH 7, 2019

Marketing and selling used to be easy: you targeted the C-suite, followed up with slick literature and phone calls, and closed the deal over a nice lunch. Do you know all the people you have to sell to now? And more importantly, do you know how to sell to this increasing number of buyers? You can’t afford to be left behind.

B2B 89

B2B Cross-Selling Lead Scoring Lead Ranking 89

Business Brainz

JULY 29, 2021

While the customer segmentation provided by ABM allows being more relevant and efficient, it requires the whole organization to shift the mindset and build programs that encompass segmentation across pipeline development, sales, and customer success. ABM is wonderful and has proven to be a highly effective marketing strategy.

Account Based Marketing 52

Account Based Marketing ABM Buyer Personas Advertising Agencies 52