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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

This is where you’d want to extend CRM use rather than keep it to store customer data. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention. We have some tactics to share that help harness your CRM into a powerful customer retention engine.

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Launching a loyalty program: Best of the MarTechBot

Martech

Prompt: What would be the needed components for an event ticketing company that has a website and iOS and android apps. Answer: To create loyal customers for your event ticketing company, it is important to focus on providing a seamless and personalized experience across your website and mobile apps. Seamless ticketing process.

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HubSpot Product Update Roundup for April 2024

SmartBug Media

The system then automatically generates a detailed breakdown of these properties, enabling marketers to analyze customer interactions with greater ease and precision. This feature is ideal for those who may be unsure of which event properties to focus on or who prefer an automated approach to data segmentation.

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How to Use Big Data to Improve Customer Service

Biznology

However, this data is all siloed across various digital platforms and sent to different departments, including sales, marketing, and customer support. With the right CRM solution, you know customers’ location, previous purchases, communication preferences, loyalty status, or support inquiries. Now, there are many ways to do so.

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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

Improved file management within the CRM. Whether it’s ensuring a contract is uploaded when a deal is won or attaching specific documents to a contact record, this feature supports more robust data management. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. KPIs should reflect company goals, segmented by campaign and time period. What Are Common KPIs? Customer Experience.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

Customer Engagement Software can help you improve your customer interactions and support performance. 10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10 The Community plan offers a few free features that can help you with customer support.