Convince & Convert

AUGUST 10, 2010

link] Hot In Business Why Influence Mining is the Next Gold Rush | social crm | Social Media Consulting – Convince & Convert [link] [link] Tomas Kazemekas Why Influence Mining is the Next Gold Rush – [link] [link] spiral16 RT @jaybaer: Why Influence Mining is the Next Gold Rush [link] [link] David Spinks Interesting thoughts.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Zoominfo

MAY 28, 2018

Social media bleeds into customer relations. Customer relations bleeds into branding—and so on and so forth. But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). So How Does PR Impact Your SEO Strategy? Let’s get into it. 1. Linking.

PR 194

PR SEO Marketing & Strategy B2B 194

Convince & Convert

SEPTEMBER 22, 2010

Thank you for breaking this issue down and putting it into clear terms. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. And, you need to start unifying your content strategy across all channels.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Have you read the Terms link provided by Facebook, Twitter or YouTube? You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Read the fine print.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0 and hope for a.02

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JUNE 3, 2010

.&# (as if they were thinking about pinning it on Halliburton, or global warming, or that evil Chucky doll, but shelved that plan) They’ve apparently set aside $500 million to “watch over the long-term impact&# – which is both a curious and vague turn of phrase, and a dollar amount that’s hard to quantify. Not enough?

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. I think pitchengine and its concept is going to rock PR world.

Social Media 115

Social Media SEO Marketing Websites PR 115

markempa

MAY 13, 2007

So heres the challenge that most marketers face.they want to think long term but keep getting sucked in by the more immediate and pressing issue of a not having enough high quality sales leads. The investors who applaud short-term returns in their portfolio? The investors who applaud short-term returns in their portfolio?

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

NOVEMBER 22, 2006

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

JUNE 28, 2007

Some of the leads are “hot” and ready to buy while others are long-term and need nurturing. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

MAY 9, 2007

Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent almost 80% of potential sales. In a complex sale, my experience is, most of the selling actually happens when the sales person isnt there. What’s lead nurturing?

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. That group used 3,126 different search terms to get here. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

markempa

JULY 21, 2005

« New and Improved Lead Nurturing Article | Main | Getting into big companies » New Lead Nurturing Webinar Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

Webbiquity

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Integrate social media activities with your CRM system. A well-written blog can be a PR magnet.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Convince & Convert

FEBRUARY 11, 2010

A few things that will keep the app stores humming along for awhile: *The lack of high speed mobile access is a key impediment to the transition and I don’t see that changing in the near-term for the vast majority of users. This will change over time, but still represents a near-term hurdle. Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 12, 2010

>> Would You Try It With a Fox [link] [link] jeff_molander They're saying no because “social media&# itself is a juvenile term being used to describe what is, thus far, a novelty in every sense. A cute analogy but some very good points here. >> Social media has never been driven by function and purpose. Im Jay Baer.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

markempa

OCTOBER 28, 2005

they were using the term "Demand Generation instead. they were using the term "Demand Generation instead. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B to B Leads 120

markempa

JULY 10, 2006

Ive written that consistent, patient, long-term contact with sales prospects results in better ROI. Ive written that consistent, patient, long-term contact with sales prospects results in better ROI. He shows the folly of marketers who throw sales leads over the wall and expect sales people to catch them.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Strategic social media integrators are scarce, and agencies that want to succeed long-term in the provision of social media services need to get into that camp FAST. Oh, that's part of our digital practice.&#

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

markempa

MARCH 2, 2006

« Podcast Segment 2: Selling to BIG Companies | Main | Consistent Lead Generation Pays Over Long Term » Podcast Segment 1: Selling to BIG Companies If youre involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath , Chief Sales Officer and author of Selling to Companies.

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

Convince & Convert

JULY 6, 2010

Highlight the company’s long-term commitment and that of its supporters and partners. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

FEBRUARY 24, 2010

What can your employees do in terms of being “ accidental marketers &# for the brand? link] [link] WordWrite PR RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. Who’s listening? Who do they tell if an opportunity occurs? How much can you say?

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

MAY 13, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Man: …… your awesome. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

markempa

MARCH 6, 2006

« Consistent Lead Generation Pays Over Long Term | Main | Seth Godins speech on Marketing at Google » Generating Real Sales Leads from Tradeshow/Conferences Aaron Ross over at "Building The "Sales Machine" shares some great tips on trade show lead generation.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

Convince & Convert

JULY 20, 2010

This makes for both short and long-term success (ex. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. " Develop your #content #strategy. link] [link] Lauren Gispanski "#Content is king."

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

markempa

JUNE 7, 2005

« Lead Generation Execution | Main | Small companies blogging for leads while big companies watch » In defense of thought leadership Trevor Cook and David Murray skewer the term "thought leadership" on their respective blogs. Is the term "thought leadership" to blame? I rather like it. I rather like it.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

markempa

JUNE 7, 2005

If I can’t measure the tactics or programs in terms on return on invest to the organization…leads generated, business closed, opportunities in the funnel, then why should I expect the company to invest in my fund." She has a brilliant perspective that I wanted to share. She has a brilliant perspective that I wanted to share.

Lead Generation 120

Lead Generation B2B Sales Generation Top of Funnel 120

markempa

JANUARY 18, 2005

They focus their energies where they not only have a good odds to win but more importantly, will become ideal customers - bigger sales, longer-term value and more profitable. What does this mean? If your lead generation is off target you could do more damage to sales performance than good. What does this mean?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

markempa

JANUARY 19, 2006

It is important to note, too, that thinking in terms of multiple modalities for lead generation allows marketing and sales to retrofit revised messaging whenever knowledge about the prospect’s position in the buying process is updated. Think about your value proposition. Think about your value proposition.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

Convince & Convert

APRIL 28, 2010

It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Sore spot with us PR types.) Sore spot with us PR types.) Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

markempa

JUNE 8, 2005

A while back, I met with a CRM consulting firm. A while back, I met with a CRM consulting firm. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Convince & Convert

JUNE 7, 2010

While Hsieh cautions that Zappos’ core values are not a playbook that can be copied by other companies (because they both shape and reflect the unique culture), you can’t help but wonder why more companies don’t try to adopt his concepts of building long-term value through the short-term smashing of middling customer expectations.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 24, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. The hosts on infomercials are playing to lonely sleepless people, and while you know the products are most likely cheap or sketchy, there's an allure there.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Webbiquity

JANUARY 26, 2021

People were trying to find a new term for how to become “findable” online. There were also other strands to weave in: online reputation management (ORM), media sharing (video on YouTube, podcasts on iTunes, photos on Flickr, presentations on Slideshare), and social public relations (PR).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Convince & Convert

JUNE 2, 2010

It's hip, but not very long-term. It's hip, but not very long-term. While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&# I almost never blend the two in terms of updates, not even on my Page that much.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

APRIL 15, 2010

I think we’re just scratching the surface of what content marketing can and will become in terms of its importance to corporate marketers. No way to win this without long-term, thoughtful diligence – which is your forte. No way to win this without long-term, thoughtful diligence – which is your forte.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125