Biznology

AUGUST 7, 2018

Cold calling might very well be where every bouncing baby salesman, saleswoman, PR agent, marketing professional, and talent agent start, but it’s not the goal. That’s why we’re always doing business with our college chums: college is just a super-long job interview. Extreme due diligence! Help an Influencer Out.

Work Management 133

Work Management PR Advertising Agencies Marketing Management 133

Biznology

JUNE 9, 2017

Tracking your brand mentions online can help you find problem areas with our reputation. Track customer communication and disgruntled clients in your CRM. Tip: Be proactive if you know a wave of negative PR is on the way. Sign up for our emails here. Monitor your reputation so you can find problem areas. Like this post?

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

markempa

JUNE 13, 2005

» Why dont sales people update the CRM and what can be done about it? When I asked about her CRM and how frequently sales team updates their database. She replied flatly, “our sales team updates our CRM with varying degrees of commitment.” What do you suggest?”

Lead Generation 120

Lead Generation B2B Sales CRM B2B Thought Leadership 120

Convince & Convert

AUGUST 10, 2010

It’s in our DNA. Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Zoominfo

MAY 28, 2018

As our world becomes increasingly digital, lines between business concentrations have blurred. Social media bleeds into customer relations. Customer relations bleeds into branding—and so on and so forth. But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR).

PR 194

PR SEO Marketing & Strategy B2B 194

Convince & Convert

SEPTEMBER 22, 2010

Meanwhile, if your social media team and your email team are not the same people, you need to start thinking about how to merge them, pronto. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. I’ve worked with this team before on the Social Media Success Summit earlier this year. Im Jay Baer.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. If your team uses social media at work, particularly for clients, you’ve got to have a policy. It’s called intellectual property and in each case it belongs to somebody.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

markempa

AUGUST 24, 2007

Im sharing part of our conversation so that other readers may benefit. " I asked him where he thought the breakdown was happening and he said, "my sales team. They dont update the CRM so I cant get the reports I need." Unless this is understood, our attempts to measure results after the fact simply wont work.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

JUNE 19, 2006

« PR Has New Rules for Reaching Buyers Directly | Main | How a Blog Turns Into a Book Deal: The Story of my book, Lead Generation for the Complex Sale » Optimizing Lead Generation - Whats the Payback? " He said, "Our findings support that improved lead generation positively impacts sales team effectiveness and revenue.

Lead Generation 120

Lead Generation Generation Optimization Leads 120

markempa

SEPTEMBER 12, 2007

" Each discipline is vital to the success of the company and they must work together as team. But I believe that most of our colleagues in finance don’t fully understand marketing. As marketers we need to do more to educate our peers on the value of marketing. Bottom line: its the numbers. So why not begin with that?

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Convince & Convert

JUNE 3, 2010

.&# Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. A coven of PR practitioners. Why do Cleveland teams get involved in ridic. games, btw?

Social Media 158

Social Media Media PR Webinar Metrics 158

markempa

MARCH 6, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Thank you to ON24 Inc. a for sponsoring this event as part of their new Wednesday Webcast with Experts series. Thank you to ON24 Inc.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Awesome ideas: [link] [link] Doug Braun Are You Growing Enough Voices: [link] – Good points from @jaybaer about our own bloggers [link] Jason Pinto Oooh, @JayBaer comes back swinging!

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

markempa

MAY 18, 2007

But it seems that I can’t attend a marketing conference with out hearing marketers swap complaints about their sales teams. " We have short huddles daily and weekly between the marketing and sales team. In our huddles we do three things: Talk. Where is your sales team getting stuck? At InTouch we call them “huddles."

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Im Jay Baer.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. link] ethan Hi Josh, Great feedback will share with the team.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

markempa

NOVEMBER 15, 2005

Many CRM providers, database gurus and a few agencies have developed preset forms to create dashboards. Our clients CEO asked one critical question, "Whats our marketing teams contribution to sales revenue?" They cant fix an underperforming marketing, sales or lead generation team.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. If you are interested we formalised this approach as an overarching digital marketing strategy when we set up our agency in the UK. Oh, that's part of our digital practice.&# Otherwise, we're irrelevant.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MAY 25, 2010

This is a very helpful post — I am passing along to my leadership team. This is a very helpful post — I am passing along to my leadership team. PR pros, read this!) ^NS Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. 17 Services. Sandi McCann Jay — this is great.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

markempa

JULY 7, 2006

« Time with Best Selling Author Bryan Eisenberg | Main | BeTuitive Publishing Book Review » Closed Loop Feedback: The Missing Lead Generation Huddle In team sports, the huddle is crucial to the success of the team. Those of us involved in the complex sale can learn a lot from the team huddle. It works wonders!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

FEBRUARY 24, 2010

You must take the time to build a cross-functional team in your organization, and figure out your policies and procedures. From following your blog and others, as well as our own experimentation, we have heard a lot of these ideas before. Who do they tell if an opportunity occurs? How much can you say?

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

FEBRUARY 11, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

JULY 11, 2005

Marketers are cleaning their dirty and cracked rearview mirrors rather than look towards what they can do to help their sales team sell. " The key is to look at why are we measuring our marketing ROI in the first place? " The key is to look at why are we measuring our marketing ROI in the first place?

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Convince & Convert

JULY 20, 2010

In the time that’s passed since that post, my colleagues and I have tested and refined the concept and methodology with our clients. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. – Thanks Mike! Im Jay Baer.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

markempa

JANUARY 4, 2006

« Its a New Year for Lead Generation for the Complex Sale | Main | Use Event Marketing Successfully for Lead Generation » Top Six Lead Generation Challenges for the Complex Sale in 2006 Based on our research, I think companies with complex sale will face the following six lead generation challenges in 2006: 1.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

FEBRUARY 23, 2006

The challenge is to create a dialogue from sales and marketing, and we need to be a lot more intelligent with our approach. People who are lower in the organization used to make decisions, but now it’s the boss’s bosses and involves more of a team approach,” says Brian Carroll, president of Arden Hills, Minn.-based

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

Convince & Convert

MARCH 25, 2010

Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. If you have all of your passwords and such handy, the process should take about 5 minutes. Eventually, I hope.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

markempa

AUGUST 11, 2005

I like people to opt-in to entering our sales stream. Our sales team is very busy. " One final thought - dont rush a list of webinar attendees or white paper download registrants to your sales team and call them sales leads. I like people to opt-in to entering our sales stream. Our sales team is very busy.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

MAY 23, 2005

Ive seen many marketers ruin their lead generation performance by rushing an unqualified list of attendees to their sales team. Industry average webinar attendance is around 30% but by focusing on, "thought leadership", our attendance was at 41% of registrants and the total number of attendees grew by 583%.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

FEBRUARY 28, 2007

« Podcast: Use Feedback to Boost Lead Generation | Main | Going beyond the sales lead » On giving away ideas I had coffee with a potential partner and our conversation ebbed to a discussion about marketing philosophy and lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Convince & Convert

MARCH 4, 2010

After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?&# I'd love to see a follow-up post that asked some pointed questions to help people like us focus our blogging efforts. In PR, measurement has always been a finger in the wind exercise. Jury's still out.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

markempa

MAY 9, 2006

The sales team focused on fewer opportunities - requiring the same effort as before - but the results were of much higher quality. Ive conducted dozens of Lead Generation Collaboration Workshops to facilitate this process for sales and marketing teams engaged in a complex sale.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120