Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. Their platform is not top-notch, and their training is too. What does HubSpot training entail? HubSpot has two types of training – certifications and individual courses.

Hubspot 52

Hubspot CMS Development Training Work Management 52

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Paid Search Agency 95

Martech

SEPTEMBER 22, 2023

CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. This functionality is widely accessible in beta releases, even their free CRM options. That’s changing rapidly.

Digital Asset Management 112

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 112

Sage Marketing

JUNE 12, 2024

This blog is your roadmap to navigating the complexities of HubSpot, offering effective strategies tailored for startups, whether it’s your first CRM or you are migrating from another platform. Task Management: HubSpot CRM makes managing tasks easy. Task Management: HubSpot CRM makes managing tasks easy.

Hubspot 52

Hubspot Startups Work Management CMS Development 52

Marketing Insider Group

JANUARY 18, 2021

Cross-Departmental Training and Education. With conference video calls and webinar technology, it’s easy to record meetings, presentations, and training. Sales CRM and Marketing Automation Systems Integration. Integrate your marketing automation with your sales CRM, so they function together.

Top of Funnel 274

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 274

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

Marketing Automation Services 117

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 117

Act-On

DECEMBER 7, 2023

When marketing automation integrates easily (we’re looking at you, CRM!), A few to consider include your CRM, of course, but also things like analytics and data platforms, your CMS, webinar platforms, and any other functional tools such as survey apps, chatbots, and sales tools. Then ask questions about training.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

Webbiquity

AUGUST 18, 2020

A brandable virtual event platform for hosting client forums, team meetings, town halls, conferences, webinars, symposia, and online training. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events. Total reviews: 100. Average user rating: 9.20. Total reviews: 28. Virtway Events.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SmartBug Media

JUNE 6, 2024

HubSpot offers a robust CRM equipped with AI tools for marketing and AI-powered capabilities that can revolutionize your processes, both internally and externally. Content Remix is a streamlined way to repurpose your portal’s blog posts, landing pages, and website pages into various marketing assets. The outcome?

Marketing AI 69

Marketing AI Enterprise Management Tools Data Hygiene 69

Heinz Marketing

SEPTEMBER 9, 2021

Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations. Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Work Management 130

Martech

JUNE 23, 2023

Coaching playlists (beta) To onboard and train team members on particular topics more efficiently, you can now build a playlist of call recordings for coaching your team. Previously, many teams had to leave HubSpot and use a point solution to manage the high volumes of daily prospecting activities efficiently.

Hubspot 95

Hubspot Landing Pages Budget Programs Work Management 95

Martech

JUNE 22, 2023

For martech leaders, infusing AI into core stack components like CRM and marketing automation platforms (MAPs) will increase accuracy and productivity. The ability to create internal and customer-facing fields integrated into landing pages and websites transformed digital engagement.

Marketing Automation Services 106

Marketing Automation Services Marketing AI Marketing Automation Work Management 106

SalesIntel

DECEMBER 27, 2021

But sometimes, even when leads respond to the messaging and end up on the landing page, purchasing does not happen. Marketers need to ensure their landing pages should be clear and brief. Leads may be deterred if there are too many redirects or steps from the landing page to check out.

Lead Nurturing 132

Lead Nurturing Lead Scoring Lead Ranking Conversion 132

Binary Demand

MAY 27, 2024

NordVPN’s free trial NordVPN sets the bar high for free trial landing pages. Essential features included on Nord VPN’s page are: Messaging: Directly addresses user concerns, emphasizing how NordVPN helps users “avoid risks”. Training: Approaches to training and onboarding remotely.

Lead Nurturing 52

Lead Nurturing Ideal Customer Profiles Marketing Qualified Leads Lead Ranking 52

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

Personalize at scale with new ways to share behavioral insights and data across marketing and CRM, launch customer referral and promotional programs, and jumpstart your journeys with out-of-the-box industry best practices and templates. Let’s take a deeper look. Show me more

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Sharpspring

SEPTEMBER 20, 2022

The SharpSpring all-in-one platform aligns your marketing automation, sales automation, and CRM to provide a seamless customer experience that you can track and optimize. Landing Pages: Build landing pages and landing page funnels specifically for existing customers.

Marketing Automation Services 52

Marketing Automation Services Top of Funnel Word of Mouth Landing Pages 52

SmartBug Media

MAY 11, 2020

CRM administrator: Plan the order of your sync; lead any special integration needs. IT/Web team: Domain setup ( to-do list ); tracking code; any landing page redirects. Deep Clean Your CRM. Sweeping out the dusty corners of your CRM should be priority No. Map Out Your CRM Sync.

Marketo 66

Marketo De-duplication Marketing Automation Services Landing Pages 66

Scoop.it

MARCH 10, 2022

Marketing automation for small businesses can be of great help with tedious tasks like updating prices or product descriptions and making sure new leads are to your CRM system for follow up. You need several different types of content for content marketing campaigns like ebooks, landing pages, blogs, articles, and more.

Marketing AI 85

Marketing AI CMS Development Automation Enterprise Management 85

Hubspot

AUGUST 1, 2023

AI can integrate with your CRM so you can pull data faster. HubSpot CRM includes ChatSpot to help you do your job faster. You’ll spend less time faffing with your CRM and navigating to a particular report. Predictive Analytics As well as lead scoring, many CRM systems include AI for predictive analytics.

Marketing AI 56

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 56

Hubspot

JANUARY 20, 2020

One tactic is a squeeze page. Below, let's review what a squeeze page is, some examples, and how to build one. While squeeze pages are a type of landing page, it's important to note that not all landing pages are a squeeze page. So, what should a squeeze page look like? ClickFunnels.

Sales Qualified Leads 99

Sales Qualified Leads Lead Scoring Lead Ranking Landing Pages 99

Sharpspring

MAY 22, 2019

CRM Features to Use. Landing page designer, dynamic form builder . CRM & Sales Automation. You have social media automation, CRM, email marketing, analytics tools, and more to keep track of—don’t make it harder than it needs to be. Run employee training sessions. For example: Goal.

Marketing Automation Services 94

Marketing Automation Services Marketing Automation Automation Marketing Management 94

Marketing Insider Group

DECEMBER 21, 2020

Use tools like CRM and other AI-driven tech to streamline data analysis and draw insights across multiple platforms. Consider hiring or training someone to properly organize and market hybrid events. Get your team fully trained on every piece of martech so they can leverage all the relevant features. Multimedia Matters.

Marketing Budget 342

Marketing Budget Marketing Budget Creation Budget Programs Research 342

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Then native CRM integration is a must-have.

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Marketing Automation 96

Zoominfo

MARCH 31, 2024

” Key Steps Train your team on deal forensics: Track the history of customer interactions to tailor how you engage with the client. Bonus Points Enhance your CRM with job-change tracking integrations to activate immediate, personalized outreach. By automating this at scale, no important job change goes unnoticed.

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

Sage Marketing

JUNE 18, 2023

This entails determining which assets you need to rebuild after the migration, such as lists, files, landing pages, forms, email templates, lead scoring, and drip campaigns. Don’t forget to include training that educates your team on all of HubSpot’s functionalities, features, and benefits.

Hubspot 52

Hubspot Landing Pages Marketing Automation Services Template 52

Sage Marketing

JUNE 18, 2023

This entails determining which assets you need to rebuild after the migration, such as lists, files, landing pages, forms, email templates, lead scoring, and drip campaigns. Don’t forget to include training that educates your team on all of HubSpot’s functionalities, features, and benefits.

Hubspot 52

Hubspot Landing Pages Marketing Automation Services Template 52

BOP Design

AUGUST 14, 2018

Customer Relationship Management (CRM). For example, a jet engine builder may not have 1,000 customers to track, so an expensive CRM system won’t make sense. Zoho is starting to gain in popularity as a CRM and is even starting to become more widely used for the integrated email marketing automation solution. Well done, HubSpot!

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

GreenRope

OCTOBER 19, 2021

Live chat software is a solution that allows you to easily connect and communicate with contacts visiting your business website or landing pages. Lead generation tool: Sometimes a lead has questions before submitting their information on your website or landing page. Integrate live chat with CRM.

Work Management 52

Work Management Software Landing Pages CRM 52

Martech

APRIL 25, 2023

The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals. This has led to burnout and high turnover, leaving companies stuck hiring and training replacements instead of driving the company’s marketing vision forward.

Marketing AI 90

Marketing AI Allocation Top of Funnel Planning 90

Lake One

OCTOBER 13, 2023

PitchBook quickly recognized this, integrated their third-party machine learning and data with their Salesforce CRM, and targeted each customer dynamically. Integrating a targeted account dashboard within their CRM resulted in a 23% increase in average contract value and a 12% higher close rate for all deals acquired or upsold through ABM.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Zoominfo

NOVEMBER 20, 2023

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. Additionally, tools like HubSpot’s AI Content Writer are an efficient, highly effective way to get suggested copy for landing pages, social media posts, and other key campaign collateral.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Tomorrow People

MARCH 13, 2018

Not a channel, but a universe, each email and landing page a “nanochannel” of its own. Customer relationship management (CRM). Ongoing training. Expect to integrate your MA platform with your CRM. Digital is a vast and often complex subject. And that’s precisely why it has so much potential. Data and intelligence.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Marketing Graham

SEPTEMBER 6, 2020

Obviously, having fresh and original content on your website will also reduce bounce, as well as improving the time spent on the site, the number of pages viewed and encourage repeat visits. Different headlines, different body text and different landing pages. Here is how to improve ROI on Google Ads. Test, test and test again.

Paid Content 52

Paid Content Lead Generation Paid Search Agency Lead Scoring 52

SmartBug Media

JANUARY 20, 2021

HubSpot has five core products you could migrate your existing system into: CRM: The database of contacts you have, contact activity, and so forth. Marketing Hub: Marketing emails, landing pages , and so forth. CRM: Ensure Clean Imports. Sales Hub: Deals, email sequences, and so forth.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

Hubspot

MAY 30, 2023

Other AI tools draw data from sources like a CRM, LinkedIn, or industry databases. AI tools that analyze or simulate sales calls for training/coaching (28%). This time is lost to internal meetings and emails, prospect research, manually writing cold emails, updating their CRM, and scheduling. Typing up notes to add to their CRM?

Generation 74

Generation Lead Ranking Enterprise Management User-Generated Content 74

ClickZ

NOVEMBER 22, 2019

Areas where chatbots can be used – Sales inquiries, pre-sales support, post-sales support, self-service knowledge, customer support, self-help/self-service, shopping assistance, training and education, and lots more on a 24/7 basis. It integrates with your already existing platforms for email, ticketing, CRM, CMS, payments, and more.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

LeadSquared

OCTOBER 19, 2020

Table of contents Features of Marketing Automation and Essential Tools for Your Business Email Marketing Automation Campaign Management Social Media Marketing Landing Page Creation What are the Benefits of Marketing Automation ? Usability Pricing Integration Training and Set-up Final Thoughts. Landing Page Creation.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52