The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. Create a knowledge base with relevant content that your sales team can leverage during the sales cycle. Content Creation Challenges. Content Audit. Best in class companies are auditing their assets.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Albacross

OCTOBER 29, 2019

This is a testimony to the fact that the sales division has gaps that refrain executives from making optimum utilization of their time that ultimately hampers their productivity. Such tools could include team communication apps, marketing automation apps, and customer relationship management (CRM) systems.

Product 51

Product Ideal Customer Profiles Sales Qualified Leads Marketing Automation Services 51

Optinmonster

FEBRUARY 27, 2024

OptinMonster’s integrations with the leading email service providers , CRM software , and eCommerce platforms make it a great growth marketing tool to acquire new customers. These include: CRM (Customer Relationship Management) software that integrates with your email provider for better contact management.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

Marketing Insider Group

MAY 25, 2021

You can also gather internal intent data through a content relationship management (CRM) system or another marketing platform. Customer reviews and testimonials. Knowledge bases. Many businesses collect contact information using gated content – like a form someone fills out in exchange for an ebook download. Newsletters.

Buyer Intent 357

Buyer Intent Top of Funnel Intent Marketing AI 357

Sprout Social

JANUARY 30, 2020

Heck, simply looking up “CRM” on the software review platform Capterra returns 770 results as of writing this. According to data from Groove , testimonials and social proof go hand in hand with higher conversions. For example, Optinmonster promotes a variety of testimonials on-site. The SaaS space is crowded with competition.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy Marketing Strategy Planning 100

Sharpspring

APRIL 25, 2022

Quora is a question-and-answer platform that’s emerging as an overall brand knowledge base. Marketers can easily add value to existing topics or host their own rooms where people can add audio notes, ideas, and testimonials. It’s essentially an audio version of the old-school chatrooms.

Social Media 74

Social Media Statistics Paid Content Social Marketing 74

Sharpspring

APRIL 25, 2022

Quora is a question-and-answer platform that’s emerging as an overall brand knowledge base. Marketers can easily add value to existing topics or host their own rooms where people can add audio notes, ideas, and testimonials. It’s essentially an audio version of the old-school chatrooms.

Social Media 73

Social Media Statistics Paid Content Social Marketing 73

Single Grain

DECEMBER 1, 2020

Share case studies , testimonials, and reviews of customers who accomplished their goals by upgrading from a low-tier to a high-tier plan. Build a knowledge base where users can find solutions to their problems themselves. Write in-depth content and categorize it based on the type of query.

Churn Rate 59

Churn Rate Marketing Budget Planning Ideal Customer Profiles 59

Hubspot

JULY 18, 2017

Here's a demo video we produced showcasing a new tool available in our free CRM. If your sales team is having trouble closing leads and making the sale, you might want to make a customer case study or testimonial video. Close Stage. A how-to video showing how to do something helps customers succeed on their own time. Delight Stage.

Video Marketing 78

Video Marketing Top of Funnel Budget Programs Planning 78

Vidyard

JANUARY 6, 2022

Build a Video Knowledge Base 2.1 Common Use Cases for Video in Your Knowledge Base 2.2 How a Video Knowledge Base Boosts Your Video SEO 3. Optimize Support with CRM Integration and Video Analytics 6.1 Support CRM Integration 6.2 7 Account-Based Marketing Tactics for B2B Organizations 2.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Hubspot

SEPTEMBER 17, 2018

The options are also endless for service teams — onboarding videos, knowledge-based videos, meet the team videos, support video calls, and customer stories are just a few ways that video can create a more thorough, personalized customer support experience. Case Study and Customer Testimonial Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Martech

JULY 13, 2022

Common features include tracking/ticketing systems, knowledge base management, and self-service portals. Knowledge management (KM) : provides a central repository for storing and organizing customer service and support-related information (FAQs, training materials, product documentation, etc.) Reducing customer churn.

Enterprise Management 91

Enterprise Management Work Management Marketing Management Service 91

accelerate agency

FEBRUARY 26, 2023

They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. A content marketing strategy might also include creating landing pages for different buyer personas, setting up a knowledge base, and targeting competitors’ content gaps. Do they have a good reputation?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. A content marketing strategy might also include creating landing pages for different buyer personas, setting up a knowledge base, and targeting competitors’ content gaps. Do they have a good reputation?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. A content marketing strategy might also include creating landing pages for different buyer personas, setting up a knowledge base, and targeting competitors’ content gaps. Do they have a good reputation?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Vidyard

FEBRUARY 2, 2021

Build a Video Knowledge Base 2.1 Common Use Cases for Video in Your Knowledge Base 2.2 How a Video Knowledge Base Boosts Your Video SEO 3. Optimize Support with CRM Integration and Video Analytics 6.1 Support CRM Integration 6.2 7 Account-Based Marketing Tactics for B2B Organizations 2.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Albacross

JULY 2, 2018

For example, provide them with self-service resources such as knowledge bases and FAQ sections. (If The best way to go about doing this is to put a note in your CRM system , and remind yourself to follow up with your customer X months after their purchase. In the B2B world, however, follow-ups require a more personal touch.

Spending 40

Spending Lead Ranking Lead Scoring Budget Programs 40