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Can you do top-of-funnel marketing automation without CRM?

Biznology

The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. And Steve King, a partner with Emergent research, predicts that to increase to 78% of small businesses by 2020. These are compelling, important benefits.

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Integrate Sales and Marketing Software to Streamline Processes

Act-On

Integrating your CRM and MAP Sales teams live and die by their CRM. A solid CRM – MAP integration requires two-way communication. Similarly, the marketing team should be able to see common CRM data like company size and deal status—because leads don’t stop engaging with marketing content once a sales conversation happens.

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How to Conduct Effective Sales Cold Calls with ZoomInfo Insights

Zoominfo

Location – the closer, the better for meetups Relationships with other companies – “Hello, I’ve worked with your partner [insert company], would you be interested in our services as well?” These findings are able to be exported to your favorite sales tool, and your searches can be saved for future research.

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Removing Gatekeepers From Your Marketing

Hubspot

Every marketer has run into one of these roadblocks before: They wanted to create an ads audience off of recently closed lost deals, but didn't have access to the customer data in their CRM. HubSpot research shows that a business website is the most used distribution channel for marketers today. Take your website, for instance.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Make sure to allot resources for mobile app remarketing since research suggests that people tend to stop using apps after 30 days. Ensure that your content is responsive on any mobile device.

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How to Conduct Effective Sales Cold Calls with ZoomInfo Insights

Zoominfo

Location – the closer, the better for meetups Relationships with other companies – “Hello, I’ve worked with your partner [insert company], would you be interested in our services as well?” These findings are able to be exported to your favorite sales tool, and your searches can be saved for future research.

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The Secrets to Virtual Selling for Financial Services

Vidyard

Do the Research 3.3 The combination of audio, visual, and personalized components of one-to-one or asynchronous videos allows agents and advisors to connect with clients when managing policies or while researching their options. Just use that handy whiteboard to write “Hi [insert name here]!” Webcam Videos 2.2 Hybrid Videos 2.4