Marketing Insider Group

JANUARY 24, 2013

. @ MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. StephanieTilton - Stephanie Tilton – Content marketing consultant for B2B high tech.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. The best part was that their solution was not buying CRM software instead, they focused on developing collaboration and teamwork. I agree with all of the suggestions in the case study.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

MARCH 30, 2007

A study by John Coe and the Sales & Marketing Institute showed, “70.8% But in either case its a big number. Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

JUNE 7, 2005

MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. BTW – every page is a landing page to search engines) The case study features, Ken Kornbluth, President MarketingPilot who says, "…People are really calling from our landing pages.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. " He didnt know that he explained how the halo effect works.

Lead Generation 120

Lead Generation Generation Leads Lead 120

NuSpark Consulting

DECEMBER 5, 2011

Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. E- Email Marketing. Email is a critical element of marketing, providing an opportunity to promote follow-up content to prospects. N- NuSpark Marketing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

markempa

MAY 28, 2005

Numerous studies show that companies (with complex sales) dont see increased revenue from getting their sales people more appointments. In some cases, it will negatively impact revenue. Numerous studies show that companies (with complex sales) dont see increased revenue from getting their sales people more appointments.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Ambal's Amusings

OCTOBER 15, 2009

Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!). The High-Tech Direct Marketing Handbook (Ebook). Blog Marketing Interactions Twitter Ardath421. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Optinmonster

MAY 9, 2024

That means email marketing drives a higher return on investment (ROI) than any other marketing channel. You certainly can’t say the same about your social media marketing campaign. You may already have email lists from one of your previous direct marketing campaigns. If you don’t, you’ll have to do some digging.

Ad Building 92

Ad Building Ad Exchange List Brokers Email Marketing 92

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. To the first issue: expectations, it’s important to recognize that content syndication leads are not like most sales leads.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

The ROI Guy

MAY 4, 2006

3) Sales tools are gaining in importance: As customers get harder to reach, investments in case studies, white papers and interactive on-line tools have grown - now 17% of total marketing budgets, second only to Advertising (23%) and Events at (19%) and ahead of direct marketing investments (13%).

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. I can't wait to read the study now. population. Over 90% of sales were from those referrals.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

JULY 31, 2009

Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. I believe this is a key capability.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SpotMe Blog

JUNE 29, 2023

According to recent estimates, the top 15 pharma companies spend over $50 billion annually on marketing in the US alone. The majority (over 60%) of pharma marketing budgets are allocated to sales representatives who directly market to physicians and specialists. Events are one of the only remaining sources of first-party data.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

SendX

JUNE 4, 2020

Slack gives you one central place to direct marketing efforts, define campaign deliverables, and share results. per month per 1000 subscribers, SendX also provides access to 50+ free premium responsive email templates for a variety of use cases and industries. Priced starting with an annual plan at as affordable as $7.49

Work Management 195

Work Management Enterprise Management Tools Paid Content 195

ViewPoint

FEBRUARY 27, 2014

In other words, marketing automation doesn’t work without strategy. Remember ten years ago, when CRM came along? Marketers thought that the new CRM software would solve their customer service and customer retention problems. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Martech Advisor

NOVEMBER 13, 2019

Customer analytics is defined as the use of analytics to study customer behavior for effective business decisions through market segmentation and predictive analytics. Customer analytics equips marketers with relevant information about customer behavior, helping them take effective predictive business decisions.

Analytics 81

Analytics Process Trends Examples 81

PureB2B

MAY 30, 2022

In other words, B2B marketing is less about choosing the right lead generation channel or strategy than it is about using that channel or strategy in the right way. On the other hand & according to Hubspot’s study of the best B2B lead sources, SEO is at the top. That’s not the case.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

PureB2B

JANUARY 22, 2022

B2B marketers use content marketing as one of the primary demand creation techniques. According to a recent eMarketer study, marketers create content mainly to increase sales, among other key marketing goals. A case study or webinar recording may be used to engage a mid-funnel (engaged) audience.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

PureB2B

JANUARY 22, 2022

B2B marketers use content marketing as one of the primary demand creation techniques. According to a recent eMarketer study, marketers create content mainly to increase sales, among other key marketing goals. A case study or webinar recording may be used to engage a mid-funnel (engaged) audience.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

Webbiquity

JULY 26, 2010

Marketing Finger ( Resources Studies Social Media Consulting ). Social Media Statistics for B2B Marketers , June 21, 2010. Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 18, 2010

Maybe social media isn’t the new television, but rather the new telephone and CRM? If we integrate our CRM and social media, we can use our social interactions with customers to learn more about their needs and desires, and improve the relevancy of our email communications and offers. There’s a best time to send Tweets.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 8, 2010

More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? I have studied and proven this. link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.]

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team. Distribute leads rapidly.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

markempa

MAY 18, 2005

According to studies, the single biggest issue for contemporary business-to-business marketers is effective lead generation. Conversely, it has been pointed out that 80% of marketing expenditures on lead generation and collateral are wasted because the leads are ignored by sales people. Why did I write the book?

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Online Marketing Institute

JULY 31, 2009

My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

BDB

SEPTEMBER 27, 2023

INFORMATION SEEKING LEADS (ISLs-) Prioritising lead generation When it comes to budget allocation, B2B marketing leaders are increasingly ranking lead generation as their major spending priority. Another advantage of this format is that LinkedIn lead generation forms can be linked with CRM systems.

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26

accelerate agency

FEBRUARY 26, 2023

As well as checking that your marketing agency has the right experience, make sure they’ll deliver what they promise. They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. The best marketing agencies will be happy to put you in touch with existing or previous clients.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

As well as checking that your marketing agency has the right experience, make sure they’ll deliver what they promise. They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. The best marketing agencies will be happy to put you in touch with existing or previous clients.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

As well as checking that your marketing agency has the right experience, make sure they’ll deliver what they promise. They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. The best marketing agencies will be happy to put you in touch with existing or previous clients.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52