Case Studies CRM Direct Marketing Emarketing 
Marketing Insider Group
JANUARY 24, 2013
. @ MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Storytelling through content marketing, blogs, social media & more. . Global – [link].
markempa
AUGUST 17, 2007
Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? How can you leverage events?
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markempa
NOVEMBER 17, 2005
If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. The best part was that their solution was not buying CRM software instead, they focused on developing collaboration and teamwork. I agree with all of the suggestions in the case study.
markempa
MARCH 30, 2007
A study by John Coe and the Sales & Marketing Institute showed, “70.8% But in either case its a big number. Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events.
markempa
JUNE 14, 2006
Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.
markempa
JUNE 7, 2005
MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. BTW – every page is a landing page to search engines) The case study features, Ken Kornbluth, President MarketingPilot who says, "…People are really calling from our landing pages.
markempa
FEBRUARY 1, 2006
This new case study by MarketingSherpa demonstrates the practical application of the halo effect. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. " He didnt know that he explained how the halo effect works.
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