News from Krux, Demandbase, Radius: Customer Data Takes Center Stage

Customer Experience Matrix

Krux now has an “intelligent marketing hub” that can also load a company’s own data from CRM, Websites, mobile apps, and offline sources, and unify customer data to build complete cross-channel profiles. If I’m sounding vague here it’s because, frankly, so was Demandbase.

Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. This is a nice extension of Demandbase’s existing account-based marketing capabilities.

Trending Sources

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visitors from target accounts, using Bizo to further tailor messages to individuals by title, using all this data to synch inbound and outbound campaigns in Eloqua , and eventually driving everything with predictive model scores from a tool like Lattice Engines. Let’s start with DemandBase.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool. ePROneur on the other hand includes an integrated CRM application is ideal for sales-focused companies who outsource more of their marketing functions.

Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

CRM retargeting. Target advertising to individual contacts, like those in your CRM database. Both Bizo and Demandbase offer this solution. Media Strategy behavioral targeting bizo CRM Retargeting Demandbase LinkedIn media planning retargeter targeting

Top 40 Twitter Feeds You’re Not Following

Modern Marketing

Neil Davey – A journalist, Neil reports on the CRM industry. Jen Pockell-Wilson – A VP at DemandBase, Jen is a demand generation guru. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed. Nowhere is this more true than on Twitter.

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DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. ABR gains its speed by querying DemandBase’s own database rather than querying external directories.

45 Impressive Marketing Operations Champions You Should Follow [Infographic]

bizible

Demandbase. CRM and Marketing Ops. Marketing operations success continues to grow in importance. The marketing operations function allows organizations to deliver the right message to the right segment at the right time. Who are these unsung heroes?

From 50 to 5,000 to 5 Million!

Lattice

For example: Demandbase targets 3,000 accounts as part of their program. I was fortunate to have hosted Sangram Vajre, CMO and Co-Founder of Terminus and Peter Isaacson, CMO of Demandbase last week in a webinar about how you can scale account-based marketing.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). The system imports lists of target accounts from a company’s CRM or marketing automation system, or lets clients build their own lists from Terminus’ own B2B company database.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

Or use tools such as DemandBase to dynamically append data. Use tools such as HubSpot, your CRM, or other tracking systems to know how your company has interracted with the prospect in the past.

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

HS) I remember back in 2012 when companies like Demandbase and Bizo (now part of LinkedIn ) first announced “company targeted advertising.” Web-based “nurturing” via uploaded CRM records. •

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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. SOCIAL CRM ALLINA HEALTH : Used CRM to manage its data warehouse.

The Rise of the Marketing Technologist – Part 1

ANNUITAS

It reminds me of a post I wrote while at Demandbase called Marketing is a Mix Tape which still stands up and speaks to the problem of the perceived “ease” of marketing automation and other marketing technologies.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

The writing is already on the wall for this trend: Microsoft bought LinkedIn earlier this year and is expected to incorporate the latter’s data into the Dynamics CRM product. If this is not the next big thing, I don’t know what is.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

The writing is already on the wall for this trend: Microsoft bought LinkedIn earlier this year and is expected to incorporate the latter’s data into the Dynamics CRM product. “If this is not the next big thing, I don’t know what is.”.

4 Types Of MarTech Stacks With Big Implications For Marketing Operations

bizible

MongoDB, DemandBase and Ion Interactive are great examples of the one direction theme. These marketing operations leaders understand how each software solution, i.e. point systems, connects to the central data platform (whether it’s the CRM, MAP, or DMP).

Targeting B2B Companies with Online Display and Social Media Advertising

NuSpark

Demandbase just recently unveiled their new company targeting platform. Bizo also allows you to retarget firms in your CRM or marketing automation platform.

Driving Engagement and Conversion with Marketing Apps

Modern Marketing

“ As far as marketing technology, my must haves are [Oracle] Eloqua, Demandbase, Influitive, Mintigo, Social123, Lattice Engines, Insightpool, inadco and more. CRM Integrations. So you’ve bought the latest new marketing roadster with high-tech features.

Social CRM: The Latest Evolution for Managing Customer Relationships

Modern B2B Marketing

The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). With CRM, organizations benefit from increased operational effectiveness, easier access to data and improved collaboration.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

I ended up with six functions**: ABM Process System Function Comment Identify Target Accounts Assemble Data Data includes existing accounts and contacts from marketing automation and CRM, external information including events and interests, and information about net new accounts and contacts. Execute Interactions Deliver Messages Execution These are systems that actually deliver messages in channels such as email, display advertising, social media advertising, the company Web site, or CRM.

3 Powerful Ways to Kick-Start Your ABM Program and Get More Big Elephants

Vidyard

Look at those videos that influenced closed deals in your CRM system and those that held a long attention span (ideally longer than 80%) in your video marketing platform.

13 Must-Attend B2B Marketing Sessions at Dreamforce 2016

Radius

Geoffrey Kahler and Wendy White of CenturyLink, and Peter Isaacson of Demandbase talk about successful execution of an ABM strategy, contingent upon sales and marketing alignment around the accounts that matter most. The official Dreamforce Agenda Builder is live!

How Content Marketing Impacts Your Bottom Line [Infographic]

Hubspot

Demandbase generated $1 million in new business from an on-site bundle that included a white paper, infographic, webinar, and Slideshare. The result: the CRM earned more than 65,000 social shares and broke its record for new subscriber sign-ups.

How to Leverage Intent Data to Drive More Revenue

Modern B2B Marketing

You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed.

5 Fixes for Common Account-Based Marketing Faux-Pas

Vidyard

Depending on its capabilities, you may be able to reconfigure your CRM/marketing automation suite to perform some ABM tasks, like tracking account-level metrics and creating new opportunities. Again, your CRM/marketing automation suite should help a lot here, provided you can assign multiple lead profiles to the same opportunity. B2B marketers in almost every industry are getting their feet wet with account-based marketing.

How to Drive More Sales with Intent Data

Leadspace

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed.

Abandon Your Marketing Automation System!?

LeadSloth

Basic lead scoring features are built into Salesforce.com, and data quality tools are available from vendors like Ringlead , CRM Fusion and Datatrim. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. That is great for manageability, but – if you have the habit of qualifying leads before sending them to the CRM system – you now have a database full with unqualified leads.

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark

Besides Google’s website optimizer, we work with firms such as Ion Interactive and Wider Funnel , but also utilize Demandbase and ReachForce to further improve conversion optimization efforts. Similarly, marketing automation is the link between inbound campaigns and CRM platforms. In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards.

How To Create a Realistic ABM Content Marketing Plan

emedia

Your CRM tracks buying stage behavior of your accounts. This can be accomplished through ABM solutions that complement your website, such as Demandbase, or through most modern content management systems. Account-based marketing is all the rage within the B2B sector. Its promise of superior targeting and customization has won a growing number of early adopters, and it has been consuming an increasing percentage of marketing budget.

The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?

ANNUITAS

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers.

Who Goes to Eloqua Experience?

Modern Marketing

Brainshark Cloud2U Couch & Associates Salesforce Data.com DemandBase. Astadia Bluewolf Bulldog Solutions Catapult CRM Technologies Extraprise.

The Next Generation Platform for Account-Based Everything is Here!

Lattice

For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.”

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From 50 to 5,000 to 5 Million!

Lattice

For example: Demandbase targets 3,000 accounts as part of their program. I was fortunate to have hosted Sangram Vajre, CMO and Co-Founder of Terminus and Peter Isaacson, CMO of Demandbase last week in a webinar about how you can scale account-based marketing.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. Salesforce released Einstein which uses AI to make their CRM smarter.

Turning Web Site Visitors into Paying Customers

delicious b2bmarketing

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. But Longo says that Demandbase does a better job of integrating relevant data.

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products. Of course, this has always been the threat inherent in demand generation vendors’ symbiotic relationship with CRM in general and Salesforce.com in particular.

Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel

Customer Experience Matrix

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

it) integrates Website Tracking, Business Intelligence and Sales CRM into a powerful on-demand application for capturing detailed information on your website's Business Visitors."