KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. Embedded video posts.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

Martech Advisor

SEPTEMBER 25, 2019

When it comes to unlocking new ways of advertising, it’s crucial to strike the iron while it’s hot. While performance marketing, search engine marketing and social media advertising are “safe bets” and here to stay, they are also already saturated with advertising dollars driving up costs.

Mobile Advertising 75

Mobile Advertising Advertising Agencies Cost Per Click Cost Per Thousand 75

Digilant

AUGUST 10, 2021

As advertisers are keenly aware, consumers are constantly switching between media and channels to consume and interact with content. Knowing that digital audio is a constant (and large) source of content consumption gives advertisers a huge window of opportunity to reach consumers as they move throughout their day.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Marketing Insider Group

OCTOBER 21, 2021

There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. AI is also being used in advertising. Video Overtaking All Other Digital Channels. Augmented Reality Becomes Commonplace.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Martech

MARCH 27, 2024

Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. The video game industry has known this for years, but some brands are still learning how to connect with these very engaged consumers. The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S.

Advertising Agencies 108

Advertising Agencies Planning Mobile Advertising Budget Programs 108

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Welcome Leads Through Webcasts. Hosting an upcoming webcast?

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign.

Paid Search Agency 106

Paid Search Agency Advertising Agencies Advertisements Advertising 106

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52

Outbrain

AUGUST 14, 2021

While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

ClickZ

OCTOBER 14, 2019

Spend on social video ads such as for Facebook and Instagram will rocket to $12.48 There are, however, some cutting-edge technologies in social video ads – like 3D, 360-degree video, and virtual reality – that have yet to appear widely in social media advertising. 360-degree video. When will it go mainstream?

Paid Search Agency 95

Paid Search Agency Video Marketing Ads Bandwidth 95

ClickZ

OCTOBER 14, 2020

To be successful with in-app, advertisers must think from the perspective of their audience and determine what will drive them to take the next step to conversion. Important elements of in-app ad design and creative, include interactivity, bite-sized messaging, dynamic imagery, and effective and relevant calls to action.

Advertisements 124

Advertisements Advertising Mobile Advertising Effectiveness 124

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. CTV, audio and dynamic ad creatives will define programmatic. Thanks to these new approaches and formats, advertising experience will become even more engaging.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Choozle

JUNE 19, 2019

At Choozle, we think the saying “size matters” is especially true re: digital advertising creative assets, and we pulled a ton of data from our own platform to prove it. Native ( creative sizes vary ). 320×50 (Mobile Leaderboard). 640×360 (16:9 Video). 300×50 (Mobile Leaderboard).

Display 50

Display Creativity Ads Banners 50

Martech

MARCH 13, 2024

Advantage+ creative optimizations. This feature automatically optimizes video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Advertisers can now include branded videos or customer demonstrations instead of static images. Reminder ads. Promo codes. in conversions. Coming soon.

Ads 72

Ads Mobile Advertising Marketing Management Tagging 72

Digilant

MARCH 3, 2022

In fact, mobile gaming app downloads increased 45% in 2020 , compared with 35% in 2019. With that growth curve and the unique ad formats available for in-game advertisements, you can imagine why games are such an opportunity for advertisers. They might be static images, videos, or even gamified ads.

Ads 52

Ads Video Marketing Advertising Agencies Mobile Advertising 52

Martech

FEBRUARY 6, 2024

“Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Video will be everywhere. Creative intelligence adoption will increase. Content spend will continue to grow.

Trends 113

Trends Work Management Marketing Management Advertising Agencies 113

Adobe Experience Cloud Blog

JUNE 22, 2017

Since Apple’s introduction of Search Ads last year, organizations with a mobile app are embracing Search Ads to improve their app’s conversion rate to become more discoverable in the App Store. Search Ads are created using an app’s store listing, including an app’s metadata and creative. Optimizing Creatives. Preview Video.

Creativity 117

Creativity Optimization Ads Lead Ranking 117

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. As a marketer or business owner, digital advertising is crucial to the continuous growth of your products or business.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

Martech Advisor

SEPTEMBER 6, 2019

Dynamic creative optimization (DCO) has become available to advertisers in recent years and it’s not just for search and social campaigns. Advertisers can leverage optimization best practices to drive even better results for their performance-based marketing campaigns. What is Dynamic Creative Optimization?

Creativity 80

Creativity Marketing AI Optimization Tactics 80

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

Display 98

Display Advertisements Advertising Trends 98

Hubspot

MARCH 6, 2019

In college, I took a semester-long video editing course which required me to work in Adobe Premiere Pro. If you’re unfamiliar, it’s a video editing software for TV, film, and web. That’s because Adobe Premiere Pro has hundreds of features and capabilities to create virtually any type of video you could imagine. Illustrator.

Creativity 69

Creativity Enterprise Management Work Management Mobile Advertising 69

Navigate the Channel

DECEMBER 20, 2023

Optimizing Keyword Selection In the world of paid search advertising, the importance of keyword selection cannot be overstated. Ad Copy and Creative Refresh In the realm of paid search advertising, your ad copy and creative elements are like the storefront of your digital business.

Lead Ranking 65

Lead Ranking Lead Scoring Long Tail Marketing Cost Per Click 65

Unbounce

DECEMBER 1, 2021

So, if your advertising strategy doesn’t involve mobile platforms, you’re missing out on millions of opportunities to raise awareness of your brand and boost your revenue. Why not give advertising on a mobile ad platform a shot? What Are Mobile Ad Platforms? What Are Mobile Ad Platforms?

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing & Strategy 139

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. How does adding a video increase click-through rate?

Display 98

Display Stats Advertisements Advertising 98

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), They also release new functionality for their users and advertisers every other week. Creating video content isn’t a novel concept. We have been doing this for years.

B2B Marketing 115

B2B Marketing B2B Enterprise Management Paid Search Agency 115

Bannerflow

DECEMBER 8, 2021

Programmatic advertising is experiencing a period of change and if there ever was a time to be aware of the latest trends in this ad space, it’s now. This will see evolution within programmatic advertising, but its position as an integral digital marketing tool will remain strong. Growth of mobile gaming for programmatic display.

Advertisements 98

Advertisements Advertising Trends Mobile Advertising 98

Valasys

APRIL 25, 2024

Introduction to Programmatic Advertising Programmatic advertising has revolutionized the digital marketing landscape by introducing automation and data-driven decision-making into the ad buying process. It eliminates the need for manual negotiations, allowing advertisers to purchase ad space in real-time auctions.

Advertisements 40

Advertisements Advertising Marketing AI Mobile Advertising 40

Brandpoint

JULY 22, 2019

“People have said that video is the future of marketing for the past five years … and it’s still the case. I hate to break it to you, but video content and marketing are becoming increasingly intertwined. I hate to break it to you, but video content and marketing are becoming increasingly intertwined.

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Valasys

SEPTEMBER 21, 2020

Ever wondered how you can take advantage of video marketing? There’s no denying that video content is key, but just how good is it? Load up any social media app and you’ll see video content of all kinds. This is where video marketing statistics come into play, and this is what we’re going to be focusing on today.

Statistics 78

Statistics Video Marketing Planning Work Management 78

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. Pair these changes with increased screen time since the onset of COVID-19, and people are increasingly turning to video channels as a source of both entertainment and information.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Liveintent

JULY 6, 2022

Display ads are text, image, or video advertisements in the digital, online space. Let’s look at those formats and examples below: Banner ads: These are image or video-based ads rather than text-based ads. Common examples include interscroller ads on mobile and homepage takeovers on web pages. Display Ads.

Display 109

Display Ads Advertorials CPC 109

Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. This is the first time CTV has out-performed mobile. Viewers tolerate dynamic creative campaigns better than standard pre-roll.

Impressions 92

Impressions Paid Search Agency Ads Mobile Advertising 92

Bannerflow

NOVEMBER 16, 2021

There are, therefore, key learnings to take away and utilise for retail display advertising moving forwards. Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. What will we be discussing in this guide to consumer display advertising trends? Green Monday.

Display 98

Display Cost Per Thousand Advertisements Advertising 98

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. We also learned that video isn’t for a select few. In many ways, 2020 was a live streaming year.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Martech

APRIL 3, 2024

Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. For example, no advertising is allowed on r/advertising. She also emphasizes that quality, tailored creative is important on Reddit.

Mobile Advertising 86

Mobile Advertising Social Media Aggregators Communities 86

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Media 102

Media Advertising Agencies Paid Search Agency Forrester 102

Digilant

OCTOBER 16, 2023

But that’s not to say that the state of display ads, and even the ads themselves, haven’t continued to evolve right alongside the rest of the online and mobile ecosystems. Today, in 2023, display advertising remains a dynamic discipline and an important overall piece of the digital advertising puzzle.

Display 59

Display Advertising Agencies Advertisements Advertising 59