illumin
OCTOBER 11, 2023
The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. And with the presence of so much AI driven ad material, creative and innovative content is more important than ever. According to eMarketer , “Creative execution is the No.
Metadata
FEBRUARY 6, 2023
“Just think about that,” says Jonathan Bland, co-founder of Omni Lab, in his DEMAND session How to Build the Highest Performing Ad Creative. To make sure yours is one of the few they see—and click—you need to invest in creative. Every aspect of your ads, including the headline, creative, and calls to action , must reinforce that.
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illumin
APRIL 24, 2024
Tell me about AI without telling me about AI Although almost every session flirted with AI in one way or another, one thing almost universally missing was the application of AI; which isn’t necessarily a bad thing since we live in a world where our LinkedIn feed is already full of “the next big, hot generative AI tool.”
QuanticMind
SEPTEMBER 29, 2023
TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.
QuanticMind
MAY 31, 2023
A Look at Google’s AI Search Future [:02] This video provides a glimpse at how generative AI will further evolve search in the coming months. People in the US can join the waitlist for Google’s new Search Generative Experience (SGE) by tapping the Labs icon in the latest version of the Google app or Chrome desktop.
Content Standard
NOVEMBER 16, 2023
Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results. While AI-powered tools like ChatGPT can be useful for brainstorming and content editing, Ardath cautions against relying solely on AI-generated content.
B2B Marketing Traction
JUNE 4, 2015
According to eMarketer , adults spend (on average) five and a half hours on video content every day. Here are 30 creative ideas for your B2B video marketing. You can even add a creative narration of what the pet is thinking as business takes place around them. It seems easy to come up with ideas for videos for consumer products.
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