GA4 and Google Ads: What B2B Marketers Need to Know
KoMarketing Associates
OCTOBER 12, 2022
For example, if a user clicked on an ad, reads a blog, watched a webinar, and then filled out a lead gen form a few weeks later, you’ll be able to see each step rather than just the final conversion. . There’s a ton of useful data here related to Google Ads PPC campaigns , including: . Top campaigns .
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