Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. Here are 17 of the best keyword research tools according to expert reviewers. 2) Google Keyword Planner. 7) WordStream Keyword Tool.

Keyword 184

Keyword SEM Tools Research 184

The Point

NOVEMBER 10, 2016

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Though that pilot campaign didn’t yield any conversions, the company felt reasonably confident that, with the proper guidance and management, SEM could be a viable demand generation engine for the enterprise business.

SEM 181

SEM Companies Leads Lead 181

Fathom

APRIL 12, 2013

When creating a PPC campaign from scratch and estimating performance for projections, Google Keyword Tool and Google Traffic Estimator are two great tools for research. Google Keyword Tool is a great tool to find monthly search volumes, average cost-per-click (CPC), analyze the competitive nature of a specific query, find additional keywords, a quick snapshot of seasonality, and more!…

Keyword 105

Keyword Google Differences Tools 105

QuanticMind

NOVEMBER 15, 2018

Optimizing your ROI is a challenging, seemingly endless, process in the highly competitive world of search engine marketing (SEM). That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . A costly, oftentimes unrecognized, consequence of this can be keyword cannibalization across entire PPC programs. Keyword Cannibalization – The Basics.

PPC 40

PPC Keyword CPC Long Tail 40

QuanticMind

MAY 8, 2019

Balancing your SEM budget is one of the major challenges of marketing management today. It can also frustrate the leaders who put you in charge of SEM in the first place. Numerous factors can contribute to poor SEM budget spend. And even the smallest inefficiencies in your maximum cost per click (CPC), targeting, and overall bid strategy can add up to serious budget management issues down the road. Take a look at keyword performance as well as your ad copy.

SEM 42

SEM Budget CPC CPA 42

QuanticMind

SEPTEMBER 28, 2016

For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman. Every brand is at a different point in its SEM journey – for some, SEO departments manage keyword lists, while others are starting to focus on secondary search engines. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget.

SEM 40

SEM Multi-Channel CPC Best Practice 40

QuanticMind

MARCH 19, 2019

In this article, we offer a complete overview of the best solutions for automating SEM in 2019. Day-to-day practitioners don’t have time to manually adjust the max CPC for individual keywords to optimize their campaigns. Automated Bidding can take care of this task, optimizing max CPC based on specific goals. Google Ads scripts – Use JavaScript code to automate changes in your Google Ads account, such as adjusting bids, pausing ad groups and adding keywords.

Adwords 40

Adwords SEM Automation PPC 40

Conductor

OCTOBER 28, 2019

SEM is also… amazing. SEO includes anything done to a website for the sake of search rankings, which might include researching keywords and placing them strategically within a page, optimizing a page’s structure,, or using certain redirects in a site’s url hierarchy. What is SEM? SEM stands for search engine marketing. SEM includes paid search and organic search. With paid search, there is opportunity to explore buying broad or broad modified keywords.

SEM 59

SEM Long Tail Search Engine SERP 59

QuanticMind

DECEMBER 5, 2018

Another major benefit of using Bing for SEM is lower competition. Some of the key differences include: Bing treats negative keywords differently. Both Bing and Google Ads allow you to include negative keywords at both the ad group and campaign levels. However, unlike Google Ads, Bing will not negate any keywords that are included as one of your target keywords. With Bing, you can still show ads for negative keywords that appear in a target keyword phrase.

SEM 40

SEM PPC Google CPC 40

QuanticMind

NOVEMBER 27, 2018

If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account maintenance process as easy as possible. The more time, money and resources your marketing teams invest into SEM account maintenance, the more difficult it is to create enough efficiency and momentum to steadily increase ROI. SEM Account Maintenance = Managing Your Bid Strategy. Clicks and conversions are the relevant bidding options for SEM.

SEM 40

SEM PPC Efficiency Keyword 40

QuanticMind

OCTOBER 30, 2018

Such is the case when you use both your own inventory and lead capacity to optimize your SEM activities and increase ROI. The combination of the products you have available, along the number of leads you can successfully generate and handle are critical data points that can be leveraged to your advantage — as important indicators regarding the success of your campaign, as well as a foundation from which to make your SEM strategies and campaigns even better.

SEM 40

SEM Efficiency CPC Keyword 40

Marketo

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. What’s the best general approach for starting and growing a B2B SEM program?

CPC 103

CPC PPC Search Optimization 103

QuanticMind

JUNE 15, 2017

Day 2 of #SMX Advanced includes tips and tactics on branded keywords, audience targeting, expanded text ads and Google Shopping. It’s estimated that competitors running ads against branded keywords can cost up to a 10% drop in clicks and 20% higher CPC.

Keyword 52

Keyword Target Audience Census 52

Webbiquity

MARCH 14, 2012

Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. Keyword Match Types: The What and Why. Bryan Watson (again) goes through the process of writing effective PPC ads, starting with using keywords in ad titles, moving along to utilizing action words in ad copy (“Call Today, Get a Quote, Sign Up, Etc.”),

SEM 158

SEM Adwords Landing Page Best 158

Webbiquity

JULY 24, 2012

In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads. Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. A keyword with a low CTR and a $10.00 Using the wrong keywords.

Adwords 180

Adwords CPL CPA CTR 180

TrustRadius Marketing

MAY 30, 2018

SEO stands for search engine optimization , and SEM stands for search engine marketing. SEO experts focus on generating traffic and leads through organic search whereas SEM experts aim to generate traffic and leads through organic and paid search. When it comes to practicing SEO and SEM, it’s not an either/or–SEM actually includes SEO tactics. We’ll explain what both SEO and SEM experts do, rather than soley their differences, to help paint the picture for you.

SEM 40

SEM Keyword Search Engine Differences 40

QuanticMind

APRIL 26, 2019

Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. Google Ads forecasts can also help SEM managers understand the impact of different campaign adjustments on future performance. How to Forecast CPC with Keyword Planner.

Forecast 59

Forecast PPC Cost Per Click ROAS 59

QuanticMind

JUNE 20, 2017

SEM professionals have a variety of tactics and tools to target and shape their audiences, including Remarketing Lists for Search Ads (RLSA) , Customer Match and retargeting via Google Display Network. Sellers who overbid on their PLA campaigns will not only see massive drops in efficiency as their products begin surfacing for irrelevant, broad-match keywords, but even worse, they will also tend to see an increase in CPC.

SEM 40

SEM ROAS Target Audience 40

Ladder.io

SEPTEMBER 4, 2019

Our Growth Analysts at Ladder noted some issues with ‘keyword stuffing’ in a few Google Ads campaigns recently. Initially, several keywords that performed well previously were added to these campaigns in order to increase the volume – because we were finding it difficult to spend with the old campaigns. The Problem With Keyword Stuffing. Keyword Stuffing is defined as putting too many dissimilar keywords in the same ad group.

Keyword 49

Keyword Landing Page CTR Clickthrough 49

QuanticMind

SEPTEMBER 27, 2016

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. Test extensively, including ads with keywords both in and out of the headline and body. For B2B, enterprise SEM ad copy – consider using every bit of real estate available, including all text in an expanded text ad plus extensions – having a sizeable ad unit may be a way to box out the competition.

SEM 40

SEM Adwords Best Practice Ads 40

QuanticMind

MAY 10, 2016

Depending on your industry, you might have millions of keywords to manage. A travel company, for instance, could have 8,000 relevant keywords. It takes a lot of time and effort to manually bid on keywords, so you probably focus most of your time on your major brands, products, or offers. What about your long-tail keywords? But be honest, how many can you really manage bidding for if you’re doing it manually? Thousands, maybe?

SEM 40

SEM CPC Long Tail Keyword 40

QuanticMind

MARCH 5, 2020

When it comes to Search Engine Marketing (SEM) programs, the question of the synergy between SEO and PPC eventually comes into play. For example, Sammy’s sales campaign includes paid advertising on search engines for the keyword “wool toque.” Raising the profile and authority of your website, as well as the experience, usually decreases your ads’ CPC and lowers your overall CPA. How does keyword research differ between PPC and SEO?

PPC 66

PPC SEO CPC CPA 66

Single Grain

JANUARY 31, 2020

Plus, all this is complemented by the fact that SEMrush has one of the biggest keyword databases in the world. See ads displayed for certain keywords in Google. Apply large-scale changes to your Ads account without wasting time by adapting existing keywords to target specific locations.

Tools 101

Tools Best Media CPA 101

SmartBug Media

JULY 4, 2019

CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. Improve your quality score in order to lower your cost per click (CPC). The ads absolutely need to be relevant to the landing page and keywords that are being put forth. If a user is searching for a solution using a specific keyword, a relevant ad needs to be shown to them, and that ad needs to drive to a page relevant to those search terms. Keywords.

Cost 70

Cost CPC Search Keyword 70

QuanticMind

NOVEMBER 30, 2018

There are several types of PPC advertising, but the most popular remains paid search, commonly known as search engine marketing (SEM). This sophisticated, keyword-driven discipline allows industry professionals to place bids for ad placement on a search engine results page (SERP) real-estate when a consumer searches for a keyword that is related to their products or services. This is where you set up your bids on the keywords you want to trigger an ad display.

PPC 40

PPC SERP Landing Page CPC 40

The Point

OCTOBER 7, 2014

Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Using Keyword Targeting typically produces a higher click-through rate (CTR), since users are searching for a term directly related to your ad/offer, but volume is harder to come by, and so attaining meaningful volume can require an extensive list of keywords, which may dilute the campaign’s effectiveness.

PPC 214

PPC Twitter Linkedin Facebook 214

QuanticMind

MAY 23, 2019

SEM practitioners are beginning to recognize that the analytical methods that they once trusted religiously harbor serious limitations, all due to the uncomplicated fact that they don’t directly correlate to business outcomes and bottom line. It looks at the average revenue of every click on each individual keyword in any given campaign. If a keyword has a calculated average higher than the average CPC, it’s highly valuable.

Click 40

Click PPC Advertisement Advertising 40

bizible

OCTOBER 8, 2015

Promoting content based on persona -- e.g. blog posts targeted at CMOs only go to CMO audience -- greatly increases ad relevance and CTR, which results in more conversions and lower CPC. Mistake #9: Going general with keywords, then narrowing. Marketers, including us, naturally tend to really want to show up for everything related to their brand, so they start really general with keywords ('marketing analytics' vs 'marketing attribution' for example).

PPC 173

PPC Adwords Keyword SEM 173

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign.

Landing Page 164

Landing Page PPC Cost Per Click Best Practice 164

Webbiquity

FEBRUARY 25, 2011

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Google and Yahoo both say that by including your keywords in your ad title and descriptions will greatly help increase your quality scores&# ). Done properly, search engine marketing (a.k.a.

Search Engine 189

Search Engine Search Landing Page Conversion Rate 189

WebMarketCentral

JANUARY 22, 2008

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling.

SEM 28

SEM Adsense CPA CPC 28

QuanticMind

APRIL 16, 2019

Our new Guide, Machine Learning Powered PPC Optimization , walks through both the prerequisites of a thorough bidding process and the bid calculation stages that modern SEM optimization tools are utilizing to unlock the most from large PPC programs. One: Understand and Estimate Keyword Value. Stage one looks at the modeling that estimates the dollar value of each individual keyword. Three: Calculate a CPC that Promotes Your Goals.

PPC 40

PPC Optimization Elasticity CPC 40

QuanticMind

MARCH 6, 2019

It’s well established that landing page design impacts many facets of an SEM program’s success. Landing Page Quality Influences Ad Rank and CPC. The rank your ad receives determines whether it will be displayed, what position it will be displayed in, and the cost per click (CPC). While the exact formula is a closely guarded secret, the key inputs include your max CPC, the ad’s Quality Score , search context (e.g.

Landing Page 44

Landing Page Efficiency PPC CPC 44

Ladder.io

OCTOBER 31, 2018

An ad group contains one or more ads which target a shared set of keywords. ads, keywords, and bids) that share a budget, location targeting, and other settings. Here are a few that I referenced: Step-By-Step Keyword Tactics for Effective Google AdWords Campaigns.

Adwords 89

Adwords Google CPA Keyword 89

Fathom

MAY 8, 2015

This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. Just as importantly, brand keywords are your best converting keywords since many users have done their research and are ready to convert. Common negative keywords to exclude existing customers might be: payment, customer service, phone number, login, portal, etc.

Online 88

Online Advertisement Advertising Keyword 88

Fathom

JULY 3, 2014

Potential cost: potential clicks*Avg CPC. Of course, adding additional keywords or moving targeting and settings around will help to generate additional opportunities. Online Advertising / SEM / Display AdWords Online Marketing optimization Paid Search ppc It’s Friday afternoon and an e-mail comes through to your inbox from your client: “Do you think we can spend an extra $10,000 this month?

Forecast 85

Forecast PPC Budget CPA 85

Fathom

JANUARY 16, 2015

You definitely need to track your ads and keywords in a way to understand which are generating high-quality and low-quality leads. Assisted-Living and Memory Care Keywords Are Most Expensive. If you’re wanting to run Google search campaigns on these type of keywords, be willing to pay anywhere from $10-$20 per click! That being said, making sure you have the proper negative keywords and a user-friendly landing page experience is crucial.

Spending 93

Spending Advertisement Advertising CTR 93