The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. Here are 17 of the best keyword research tools according to expert reviewers. 2) Google Keyword Planner. 7) WordStream Keyword Tool.

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Though that pilot campaign didn’t yield any conversions, the company felt reasonably confident that, with the proper guidance and management, SEM could be a viable demand generation engine for the enterprise business.

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Google Keyword Tool vs.Traffic Estimator: How Do They Differ?

Fathom

When creating a PPC campaign from scratch and estimating performance for projections, Google Keyword Tool and Google Traffic Estimator are two great tools for research. Google Keyword Tool is a great tool to find monthly search volumes, average cost-per-click (CPC), analyze the competitive nature of a specific query, find additional keywords, a quick snapshot of seasonality, and more!…

How to Solve PPC Keyword Cannibalization

QuanticMind

Optimizing your ROI is a challenging, seemingly endless, process in the highly competitive world of search engine marketing (SEM). That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . A costly, oftentimes unrecognized, consequence of this can be keyword cannibalization across entire PPC programs. Keyword Cannibalization – The Basics.

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How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

Balancing your SEM budget is one of the major challenges of marketing management today. It can also frustrate the leaders who put you in charge of SEM in the first place. Numerous factors can contribute to poor SEM budget spend. And even the smallest inefficiencies in your maximum cost per click (CPC), targeting, and overall bid strategy can add up to serious budget management issues down the road. Take a look at keyword performance as well as your ad copy.

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SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel

QuanticMind

For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman. Every brand is at a different point in its SEM journey – for some, SEO departments manage keyword lists, while others are starting to focus on secondary search engines. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget.

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Adwords Automation in 2019 – The Best Solutions for Automating SEM

QuanticMind

In this article, we offer a complete overview of the best solutions for automating SEM in 2019. Day-to-day practitioners don’t have time to manually adjust the max CPC for individual keywords to optimize their campaigns. Automated Bidding can take care of this task, optimizing max CPC based on specific goals. Google Ads scripts – Use JavaScript code to automate changes in your Google Ads account, such as adjusting bids, pausing ad groups and adding keywords.

SEO vs. SEM: This is a Silly Fight. They Are Both Amazing

Conductor

SEM is also… amazing. SEO includes anything done to a website for the sake of search rankings, which might include researching keywords and placing them strategically within a page, optimizing a page’s structure,, or using certain redirects in a site’s url hierarchy. What is SEM? SEM stands for search engine marketing. SEM includes paid search and organic search. With paid search, there is opportunity to explore buying broad or broad modified keywords.

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7 Bing PPC Secrets That Expand SEM Beyond Google

QuanticMind

Another major benefit of using Bing for SEM is lower competition. Some of the key differences include: Bing treats negative keywords differently. Both Bing and Google Ads allow you to include negative keywords at both the ad group and campaign levels. However, unlike Google Ads, Bing will not negate any keywords that are included as one of your target keywords. With Bing, you can still show ads for negative keywords that appear in a target keyword phrase.

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account maintenance process as easy as possible. The more time, money and resources your marketing teams invest into SEM account maintenance, the more difficult it is to create enough efficiency and momentum to steadily increase ROI. SEM Account Maintenance = Managing Your Bid Strategy. Clicks and conversions are the relevant bidding options for SEM.

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9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

QuanticMind

Such is the case when you use both your own inventory and lead capacity to optimize your SEM activities and increase ROI. The combination of the products you have available, along the number of leads you can successfully generate and handle are critical data points that can be leveraged to your advantage — as important indicators regarding the success of your campaign, as well as a foundation from which to make your SEM strategies and campaigns even better.

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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Marketo

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. What’s the best general approach for starting and growing a B2B SEM program?

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SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping

QuanticMind

Day 2 of #SMX Advanced includes tips and tactics on branded keywords, audience targeting, expanded text ads and Google Shopping. It’s estimated that competitors running ads against branded keywords can cost up to a 10% drop in clicks and 20% higher CPC.

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. Keyword Match Types: The What and Why. Bryan Watson (again) goes through the process of writing effective PPC ads, starting with using keywords in ad titles, moving along to utilizing action words in ad copy (“Call Today, Get a Quote, Sign Up, Etc.”),

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Seven Common AdWords Mistakes to Avoid

Webbiquity

In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads. Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. A keyword with a low CTR and a $10.00 Using the wrong keywords.

What’s the Difference Between SEO and SEM?

TrustRadius Marketing

SEO stands for search engine optimization , and SEM stands for search engine marketing. SEO experts focus on generating traffic and leads through organic search whereas SEM experts aim to generate traffic and leads through organic and paid search. When it comes to practicing SEO and SEM, it’s not an either/or–SEM actually includes SEO tactics. We’ll explain what both SEO and SEM experts do, rather than soley their differences, to help paint the picture for you.

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The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. Google Ads forecasts can also help SEM managers understand the impact of different campaign adjustments on future performance. How to Forecast CPC with Keyword Planner.

The Top 3 SEM Takeaways from SMX Advanced 2017 – Social/Mobile, Audience Targeting and Shopping

QuanticMind

SEM professionals have a variety of tactics and tools to target and shape their audiences, including Remarketing Lists for Search Ads (RLSA) , Customer Match and retargeting via Google Display Network. Sellers who overbid on their PLA campaigns will not only see massive drops in efficiency as their products begin surfacing for irrelevant, broad-match keywords, but even worse, they will also tend to see an increase in CPC.

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An Expert’s Thoughts On How To Scale ‘Single Keyword Ad Groups’ (SKAGs)

Ladder.io

Our Growth Analysts at Ladder noted some issues with ‘keyword stuffing’ in a few Google Ads campaigns recently. Initially, several keywords that performed well previously were added to these campaigns in order to increase the volume – because we were finding it difficult to spend with the old campaigns. The Problem With Keyword Stuffing. Keyword Stuffing is defined as putting too many dissimilar keywords in the same ad group.

SMX East 2016 Day 1 – Ad Copy Best Practices, Local SEM, AdWords & Bing Updates, Social

QuanticMind

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. Test extensively, including ads with keywords both in and out of the headline and body. For B2B, enterprise SEM ad copy – consider using every bit of real estate available, including all text in an expanded text ad plus extensions – having a sizeable ad unit may be a way to box out the competition.

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Stop Leaving Money on the Table with Manual Bidding on SEM Advertising

QuanticMind

Depending on your industry, you might have millions of keywords to manage. A travel company, for instance, could have 8,000 relevant keywords. It takes a lot of time and effort to manually bid on keywords, so you probably focus most of your time on your major brands, products, or offers. What about your long-tail keywords? But be honest, how many can you really manage bidding for if you’re doing it manually? Thousands, maybe?

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Friend or Frenemy: the Synergy Between SEO and PPC

QuanticMind

When it comes to Search Engine Marketing (SEM) programs, the question of the synergy between SEO and PPC eventually comes into play. For example, Sammy’s sales campaign includes paid advertising on search engines for the keyword “wool toque.” Raising the profile and authority of your website, as well as the experience, usually decreases your ads’ CPC and lowers your overall CPA. How does keyword research differ between PPC and SEO?

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17 Best Paid Media Tools for Marketers

Single Grain

Plus, all this is complemented by the fact that SEMrush has one of the biggest keyword databases in the world. See ads displayed for certain keywords in Google. Apply large-scale changes to your Ads account without wasting time by adapting existing keywords to target specific locations.

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How to Reduce Costs of My Paid Search Campaigns

SmartBug Media

CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. Improve your quality score in order to lower your cost per click (CPC). The ads absolutely need to be relevant to the landing page and keywords that are being put forth. If a user is searching for a solution using a specific keyword, a relevant ad needs to be shown to them, and that ad needs to drive to a page relevant to those search terms. Keywords.

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What is PPC? A Guide to the Basics

QuanticMind

There are several types of PPC advertising, but the most popular remains paid search, commonly known as search engine marketing (SEM). This sophisticated, keyword-driven discipline allows industry professionals to place bids for ad placement on a search engine results page (SERP) real-estate when a consumer searches for a keyword that is related to their products or services. This is where you set up your bids on the keywords you want to trigger an ad display.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Using Keyword Targeting typically produces a higher click-through rate (CTR), since users are searching for a term directly related to your ad/offer, but volume is harder to come by, and so attaining meaningful volume can require an extensive list of keywords, which may dilute the campaign’s effectiveness.

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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

SEM practitioners are beginning to recognize that the analytical methods that they once trusted religiously harbor serious limitations, all due to the uncomplicated fact that they don’t directly correlate to business outcomes and bottom line. It looks at the average revenue of every click on each individual keyword in any given campaign. If a keyword has a calculated average higher than the average CPC, it’s highly valuable.

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

Promoting content based on persona -- e.g. blog posts targeted at CMOs only go to CMO audience -- greatly increases ad relevance and CTR, which results in more conversions and lower CPC. Mistake #9: Going general with keywords, then narrowing. Marketers, including us, naturally tend to really want to show up for everything related to their brand, so they start really general with keywords ('marketing analytics' vs 'marketing attribution' for example).

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign.

Seven Expert Search Engine Marketing Guides

Webbiquity

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Google and Yahoo both say that by including your keywords in your ad title and descriptions will greatly help increase your quality scores&# ). Done properly, search engine marketing (a.k.a.

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling.

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The Six Steps to Machine Learning PPC Bidding Optimization

QuanticMind

Our new Guide, Machine Learning Powered PPC Optimization , walks through both the prerequisites of a thorough bidding process and the bid calculation stages that modern SEM optimization tools are utilizing to unlock the most from large PPC programs. One: Understand and Estimate Keyword Value. Stage one looks at the modeling that estimates the dollar value of each individual keyword. Three: Calculate a CPC that Promotes Your Goals.

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How Landing Page Design Impacts PPC Efficiency

QuanticMind

It’s well established that landing page design impacts many facets of an SEM program’s success. Landing Page Quality Influences Ad Rank and CPC. The rank your ad receives determines whether it will be displayed, what position it will be displayed in, and the cost per click (CPC). While the exact formula is a closely guarded secret, the key inputs include your max CPC, the ad’s Quality Score , search context (e.g.

Launch Your First Google AdWords Campaign – A Step-by-Step Guide

Ladder.io

An ad group contains one or more ads which target a shared set of keywords. ads, keywords, and bids) that share a budget, location targeting, and other settings. Here are a few that I referenced: Step-By-Step Keyword Tactics for Effective Google AdWords Campaigns.

8 Tips to Boost Health Insurance Enrollments with Online Advertising

Fathom

This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. Just as importantly, brand keywords are your best converting keywords since many users have done their research and are ready to convert. Common negative keywords to exclude existing customers might be: payment, customer service, phone number, login, portal, etc.

PPC Budget Forecasting on the Fly

Fathom

Potential cost: potential clicks*Avg CPC. Of course, adding additional keywords or moving targeting and settings around will help to generate additional opportunities. Online Advertising / SEM / Display AdWords Online Marketing optimization Paid Search ppc It’s Friday afternoon and an e-mail comes through to your inbox from your client: “Do you think we can spend an extra $10,000 this month?

The Right Way To Spend Millions on Senior-Living Advertising

Fathom

You definitely need to track your ads and keywords in a way to understand which are generating high-quality and low-quality leads. Assisted-Living and Memory Care Keywords Are Most Expensive. If you’re wanting to run Google search campaigns on these type of keywords, be willing to pay anywhere from $10-$20 per click! That being said, making sure you have the proper negative keywords and a user-friendly landing page experience is crucial.