Zoominfo

DECEMBER 2, 2022

It’s crucial that every data vendor in your tech stack is compliant with both local and global privacy laws. Working with a non-compliant data vendor runs the risk of serious fines, negative publicity, and being forced to rebuild your database from scratch. To put it simply, their risk is your risk.

Work Management 130

Work Management Marketing Management Privacy Vendors 130

Salesforce Marketing Cloud

FEBRUARY 14, 2023

This is known as vendor sprawl. Not addressing these issues will continue to cost companies millions, resulting in greater inefficiencies. Vendor sprawl, also known as technology bloat, occurs when businesses have software application redundancies across different departments, creating many inefficiencies. What is vendor sprawl?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

TrustRadius Marketing

OCTOBER 27, 2022

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. They want sensitivity to current conditions, but also straight talk from vendors about how they can help. Second, per the LeadMD research, buyers don’t expect you to stop marketing.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? What are the most important features the tool has for providing competitive research?

Enterprise Management 110

Enterprise Management Digital Asset Management Work Management Marketing Management 110

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? How, where, and why do I begin this research? This can create vendor fatigue over time. Research Recommendations. Research Recommendation.

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? How, where, and why do I begin this research? This can create vendor fatigue over time. Research Recommendations. Research Recommendation.

Vendors 62

Vendors Research Top of Funnel Tips 62

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 119

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 119

Martech

JUNE 17, 2022

For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create and prioritize your list of identity resolution use cases, from essential to not necessary. And how much do they cost?

Enterprise Management 115

Enterprise Management Work Management Marketing Management Vendors 115

Zoominfo

MARCH 10, 2021

So the company begins defining requirements for new CRM software, and two months later selects a vendor. Each of those projects will cost an average of $3,000. However, it is companies with more than 1,000 employees that will spend the most on CRM projects, with the average cost being approximately $174,000. Source: ZoomInfo.

Work Management 130

Work Management Analysis Marketing Management Cost 130

Martech

JANUARY 6, 2022

Take your list of capabilities and then do some research. Take your list of capabilities and then do some research. Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Narrow your list down to those vendors that meet your criteria. And how much do they cost?

Enterprise Management 115

Enterprise Management Work Management Marketing Management Vendors 115

Martech

JANUARY 21, 2022

For starters, once you have determined that ABM software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the ABM capabilities you currently have, those that you would like to have and those that you can’t live without.

Account Based Marketing 119

Account Based Marketing Marketing Automation Services Marketing Management Vendors 119

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Researching customer journey orchestration.

Enterprise Management 97

Enterprise Management Marketing Management Vendors RFP 97

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Only B2B

MAY 22, 2020

Hiring the wrong B2B Telemarketing Company will diminish productivity, cost you big bucks, and will reflect poorly on your brand. Once you decide what services your company needs, you then need to research potential telemarketing agencies that suit your needs the best. Get it wrong and your brand can be diluted.

Telemarketing 127

Telemarketing Vendors B2B Paid Search Agency 127

Martech

FEBRUARY 21, 2022

Vendors love to talk about what their technology can do and will readily discuss case studies. The biggest-name vendors often have the most technical debt. Some of the most prominent martech vendors today have been around for some time, and their systems — including those they acquired — are getting long in the tooth.

Vendors 98

Vendors Tips Allocation SWOT 98

Content Standard

DECEMBER 6, 2023

And that is a massive missed opportunity for healthcare vendors—a chance to cut through the noise and amplify the ROI on your content investment by grounding your content strategy in market realities. The answer is market research. other areas of business) have been a bright spot in my life as a healthcare tech writer.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

KoMarketing Associates

DECEMBER 28, 2022

As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate. A key misconception stems from vendor claims that their CDP can fully solve for data issues and provide brands with a robust consumer 360.”.

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

PureB2B

MAY 10, 2022

However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful practices content syndication vendors use to ensure you’re getting a quality return on your content investment. What to Look for in a Content Syndication Vendor. High Quality Data.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Lead Ranking 62

chiefmartech

FEBRUARY 7, 2020

The good folks at Ascend2, a marketing industry research firm, recently released a study on Martech Stack Optimization. Participants in the study reported which capabilities they would like martech vendors to improve in order to better optimize marketing. Are you listening, my fellow martech vendor friends? How will you respond?

Vendors 119

Vendors Paid Search Agency API Correlation 119

Hubspot

AUGUST 27, 2020

After racking up some credit card debt, I realized that I needed to cut costs somewhere. In this post, let's go over some of the top ways you can cut costs in your business. Before you can reduce costs in your business, you need to take a step back and analyze what you're currently spending money on. Bring efforts in-house.

Cost 101

Cost Marketing Automation Services Budget Programs Bundling 101

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track.

Work Management 98

Work Management Marketing Management Research Allocation 98

PureB2B

OCTOBER 5, 2020

Vendor fatigue is a real issue that the majority of marketers battle, and most have no idea how to beat it. So, the question must be asked, is there a way to truly defeat vendor fatigue? Contact Data Research. Data research can be done in house, or through various vendors. Data Cleansing Goals. Why do this?

Vendors 62

Vendors Ideal Customer Profiles Advertising Agencies Opt-out 62

PureB2B

OCTOBER 5, 2020

Vendor fatigue is a real issue that the majority of marketers battle, and most have no idea how to beat it. So, the question must be asked, is there a way to truly defeat vendor fatigue? Contact Data Research. Data research can be done in house, or through various vendors. Data Cleansing Goals. Why do this?

Vendors 62

Vendors Ideal Customer Profiles Opt-out Advertising Agencies 62

Outgrow

APRIL 17, 2024

AI as the foundation for telecom transformation, reducing costs and expanding revenue streams. About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. The first one is to tell me about your role as a head of advanced network research at Samsung Research UK.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Marketing Insider Group

JANUARY 8, 2024

Whether social media posts, email marketing, or research, AI streamlines monotonous tasks, which commonly results in increased efficiency, reduced workload, and faster campaign execution. Our in-house marketing research center explores and masters new AI tools and platforms as they arise.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

KoMarketing Associates

JULY 14, 2021

Although marketers are now interested in increasing their use of martech, previous research indicates that the COVID-19 pandemic negatively impacted their investment in this area. The Impact of COVID-19 on Martech Investment.

Spending 292

Spending Budget Programs Gartner CMO 292

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. Our peers’ choices impact our decisions and actions, according to social proof research. Uncertainty.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Sana Commerce

AUGUST 15, 2022

E-commerce costs often get brought up early during conversations about digital transformation , and for good reason. Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. How to calculate your e-commerce costs. Influential factors for e-commerce costs.

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Sana Commerce

AUGUST 15, 2022

E-commerce costs often get brought up early during conversations about digital transformation , and for good reason. Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. How to calculate your e-commerce costs. Influential factors for e-commerce costs.

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Zoominfo

AUGUST 2, 2020

Accuracy: Generally speaking, the closer a vendor is to the data source — the more accurate the data will be. If a vendor did nothing to maintain the accuracy of their data, they would have very few customers. The vendor should be able (and willing) to provide specifics. If you have questions or concerns, ask.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

KoMarketing Associates

JANUARY 28, 2021

Although many B2B marketers managed to survive the initial impact of the COVID-19 pandemic, new research suggests that its impact will continue to be felt in the coming months, particularly in the technology area. Marketing Technology Investment and COVID-19.

Spending 260

Spending Work Management B2B Marketing Management 260

Inbox Insight

SEPTEMBER 10, 2020

For vendors, knowing more about how their buyers think and what technologies they’re interested in is key to successful content delivery. According to our research, the typical timeline for all three phases of purchasing to be complete (research, buying cycle and implementation) is usually between 9 months and 3 years.

Marketing Management 72

Marketing Management Marketing Automation Services Research Planning 72

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. In fact, 70% of marketing technology buyers look for content on vendor websites. Why Is B2B Digital Marketing Important? Is it a company CEO, CFO, or head of department?

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Martech

NOVEMBER 20, 2023

This will help you avoid choosing a vendor that doesn’t offer the critical features you need. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. This research will help you narrow down your list of potential vendors.

Enterprise Management 117

Enterprise Management Marketing Management RFI RFP 117