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Google Ads to deprecate enhanced CPC for search and display ads

Martech

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. If you haven’t started testing which fully automated bid strategies work for your campaigns, now is the time. Processing.

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Analyzing the Performance of Your Paid Media Campaigns: Key Metrics

Marketing Insider Group

Ads are running, money is spent, but now comes the million-dollar question: Is it working? At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Why Analysis Matters Metrics guide your strategy, showing what works and what flops. It’s a key metric for managing your ad spend.

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Paid Media vs. Organic Media: Which is Better for Your Brand?

Marketing Insider Group

Today’s marketing world is much more interesting than it was ten years ago. Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business. What is Paid Media?

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The Role of AI and Automation in Paid Media Advertising

Marketing Insider Group

Traditional paid media can be frustrating and expensive, often leaving marketers wondering if their efforts are worth it. With precision targeting, real-time optimization, and significant cost savings, automated paid media is changing the way we think about advertising online. Enter automated paid media.

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White Label Facebook Ads: Benefits of Outsourcing Facebook Ads Management

seo.co

To stay competitive in the digital marketing industry, you need to offer your clients a full suite of services, from search engine optimization (SEO) and content marketing to website design and pay-per-click (PPC) advertising. That’s where a white label service provider comes into play.

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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

In fact, 86% of software buyers use peer review sites when buying software. However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Ensure the directory ranks high on a search for “best (your primary software category).” Enter buyer intent data.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.