Google Ads to deprecate enhanced CPC for search and display ads
Martech
SEPTEMBER 9, 2024
Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. If you haven’t started testing which fully automated bid strategies work for your campaigns, now is the time. Processing.
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