How to Use Negative Keywords to Positively Impact Your Campaign Strategy
Unbounce
FEBRUARY 24, 2022
Improve CTR: When the audience is more likely to be interested in your product, you have a much better chance of getting more impressions and increasing your CTR. Save money: Including undesirable keywords in your campaign will cost you money that you don’t need to spend. Focus on the Positive by Weeding Out the Negative.
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