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The Keywee Facebook CPC Tracker: December 2019 Update

Anyword

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. To sign up for future CPC updates, fill out the form below: December Recap. Creators from the world of audio also closed out the last month of the year with some exciting news.

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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. This leads to unnecessary CPC charges, reduced ROI and frustrates customers when they arrive at pages with out-of-stock items.

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. So using this metric, you can figure out which form of content is working for you and which isn’t. But that’s not all.

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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

Taking the time to solidify your objectives before diving in will give you greater alignment as you build out your campaign. Boosted posts and stories are best for campaigns where you already have strong organic engagement, or if you want to quickly test out a post before investing in a more complicated Facebook ad format.

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Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. This, in turn, affects several things: Your ad position is determined by your maximum cost-per-click (CPC) bid and by Quality Score – exclusively. CTR does not exist in a vacuum. Manipulating CTR.

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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

Paid ads guarantee that your campaigns will be seen, which takes the guesswork out of the equation. Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. Rising costs: Facebook ads may be cost-prohibitive if your marketing budget is limited. Low cost: With a $.38

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The 3 Most Effective Ways to Grow Your Email List

Contently

I have mixed feelings about gated content—a topic I’ll cover in my next Ask a Content Strategist column —but ads that send people to a great piece of premium content will have a low CPC and, ultimately, a low cost-per-acquisition for your email list, since at least 20 percent of those who get to the landing page will fill out a lead form.