Modern Marketer Guide: How to Radically Dial In Your B2B Audience Targeting
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NOVEMBER 1, 2023
Targeting is hard, and it won’t get easier when Google phases out third-party cookies next year, and companies (like Apple) put restrictions on the data you can use to target people. From there, marketers would apply their personas to the traditional lead generation model. Which offer types (demos, webinars, events, etc.)
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