What Is Cost Per Lead, and How Can You Use It To Improve Your Marketing?
Marketing Insider Group
JUNE 13, 2023
To that end, one of the most critical metrics is cost per lead. We’ve been at this marketing thing for a while now and want to share what you can do to improve your CPL. Key Takeaways: Cost per lead is a marketing metric or a pricing model, depending on whether you’re using inbound or outbound methods.