Understanding the Basics of Bid Shading
QuanticMind
AUGUST 23, 2023
more than the second-highest bid on an impression (think the eBay model). For example, if two buyers bid $10 and $5, respectively, then the buyer who bid $10 will win the impression—but they’ll only pay $5.01. No, though advertisers that use a default CPM of $1 or greater are more likely to see positive results.
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