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Unveiling Meta’s contribution to top-of-funnel relative ROAS

ClickZ

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. I also discuss what makes it great for top-of-the-funnel brand awareness.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Here are four areas where your business can benefit from using personalization in your digital marketing. Personalization in Email Marketing. Personalize the call-to-action (CTA) based on prospect’s buyer persona. Personalize based on events, such as a birthday. They tend to remember it for much longer, too.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

How can you avoid becoming one of those? Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. Businesses that don’t grow soon disappear.

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Top 10 Email Marketing Tips for Financial Services

SendX

Source: Freepik Is email marketing actually useful for financial services? Email marketing is just as relevant in the finance industry as it is in any other industry. What Benefits Can You Get from Email Marketing as a Financial Advisor? In 2014, email marketing was 40 times more effective than Twitter and Facebook combined.

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15 Unexpected Ways to Get More Agency Clients This Year

BenchmarkONE

Every marketing agency wants to be successful. There are a lot of digital advertising agencies out there to compete with, and with a looming recession, businesses are scaling back instead of hiring additional help and expertise. . Professional networkers understand that getting clients is a game, one which they’re determined to win.

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Which one is more effective Facebook ads or Google AdWords? 

Valasys

Sometimes, it’s a matter of life and death in the overly-competitive field of online advertising business, you need to select the right advertising platform in order to obtain the desired outcomes for your marketing campaign. Understanding Your Goals The conversion project has positively affected my life in two main ways.

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7 tips for creating an e-commerce website on a budget

Sana Commerce

Now it’s so ingrained in our day-to-day lives that most of us don’t think twice about ordering daily goods off the internet. Or in other words, just being online isn’t enough: you need to deliver a good experience within these digital spaces. This will generally be one person, so you’ll wait a bit longer.