Unbounce

NOVEMBER 23, 2021

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” ” Designing a landing page can be daunting. Does it impact your conversion rate enough to warrant all that extra work?

Landing Pages 145

Landing Pages Design Conversion Rate Copywriting 145

SmartBug Media

MAY 30, 2023

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Many marketers truly believe they’re doing everything right when it comes to providing an optimal conversion journey for their visitors. What Is Conversion Rate Optimization?

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. million conversions. It’s no easy task. Whaaaat?!”).

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. SEO copywriting is all about striking the right conversation with the customers. Define and Discover Your Target Audience.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? Copywriters the world over shudder at the mere thought of it. A machine that writes emails, headings, landing pages, and more?! But as this copywriter—who’s very much human—will tell you, there’s nothing to fear. What is AI Copywriting?

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Unbounce

JULY 14, 2020

Signed, a totally unbiased copywriter.) Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Adobe Experience Cloud Blog

JANUARY 4, 2018

Two or three years ago, you launched a landing page. Customers came and returned, conversion rates were sky-high, and sales from it satisfied your marketing ambitions. Conversions fall. If your landing page is comprehensive and engaging, they will find it. It worked fine. But then… poof!

Landing Pages 134

Landing Pages Thought Leadership Conversion Rate Marketing Analytics Tools 134

Anyword

DECEMBER 1, 2021

This distinction is especially apparent in the field of copywriting vs. content writing. At the dawn of marketing writing, copywriting was essentially the only game in town for building texts meant to attract consumers. What is copywriting? In other words, copywriting has a short-term conversion objective.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Unbounce

JUNE 5, 2019

Testing might sound like it requires a large investment of time, money, and other resources, but I’ve found the perfect low-effort, high-return workaround: building a landing page. Why landing pages? But the best part is that landing pages don’t require a large amount of custom design and development work.

Landing Pages 112

Landing Pages Product Business Top of Funnel 112

Sharpspring

DECEMBER 20, 2022

The value of copywriting is not to be underestimated. If you’re utilizing copywriting best practices and your copy holds their attention for that long, you have another 20 seconds to convince them to want to learn more. On the other hand, poor copywriting discourages users from sticking around. Then present a solution.

Copywriting 82

Copywriting Practices Best Practices Case Studies 82

Unbounce

NOVEMBER 22, 2018

We all know how effective a short, concise landing page can be. But there are benefits to building long-form pages too. For starters, longer pages can provide in-depth info visitors need to make informed decisions, helping you attract more qualified leads from the start. Click the image above to see the full page.

Landing Pages 111

Landing Pages Examples Budget Programs Click Rate 111

Anyword

JUNE 17, 2022

This is what brings in those higher CTRs and conversion rates and lower CPCs. There are a lot of different copywriting tactics you can use for your ads, but before even deciding which ones to use, you need to determine who is going to see your ad. Unfortunately, it’s not enough to write content and hope it sticks. Or does it?

Copywriting 98

Copywriting Paid Search Agency Ads Optimization 98

PureB2B

NOVEMBER 26, 2019

The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. List of Benefits.

Landing Pages 62

Landing Pages Top of Funnel Conversion Lead Scoring 62

PureB2B

NOVEMBER 26, 2019

The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. List of Benefits.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

Anyword

APRIL 21, 2022

AI will continue to make massive strides in the fields of health care, education, transportation, and other industries, but what does this mean for the future of marketing and copywriting? So, what skills will marketers and copywriters need to focus on in order to make the most out of this evolving AI technology? Let’s dive in.

Marketing AI 97

Marketing AI Copywriting Cost Per Click Click Rate 97

Anyword

JULY 19, 2021

SEO copywriting is not easy and has lots of rules, but it is absolutely necessary. You’ll find SEO behind many essential parts of online marketing, from eCommerce product descriptions to landing page copy to the meta tags that Google looks up in response to a search. Landing Pages. Product Descriptions.

Copywriting 52

Copywriting Marketing AI SEO Landing Pages 52

Anyword

MAY 21, 2021

You have about three seconds to grab the attention of new landing page visitors before they click away. Age, gender, and a variety of other factors can influence how a visitor perceives both your landing page and the CTA. Then rinse and repeat until you get the best conversion scores per page.

Conversion Rate 98

Conversion Rate Conversion Lead Scoring Lead Ranking 98

Directive Agency

OCTOBER 25, 2019

It only takes three conversion rate optimization tips to advance your team’s sales. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. Commerce Conversions. It’s time to open that conversation.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Unbounce

JANUARY 13, 2022

Landing page strategy is shifting: What still works and what doesn’t? We’ve helped marketers build landing pages for more than 10 years—but let me just say our tips and tricks are a wee bit different today. of landing pages had more than 500 words of copy. So get a step ahead. That’s a lot to read!

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Unbounce

JANUARY 10, 2019

We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. When writing copy, it’s important to think about the experience your visitor is having from query, to ad copy, to landing page. What about the landing page? Keywords in Landing Pages.

Landing Pages 145

Landing Pages Paid Search Agency Ads Google 145

Hubspot

JUNE 7, 2017

When it comes to landing page copy, many a debate have begun over which words to choose, the context in which they're used, the order they're presented in and the amount you use to convey a message. Not only that, they looked at how word count affected conversions -- helpful for marketers and copywriters alike.

Landing Pages 76

Landing Pages Copywriting Conversion Correlation 76

Unbounce

SEPTEMBER 28, 2021

The Unbounce Conversion Intelligence Platform expands the company’s offerings beyond landing pages to meet the needs of SMBs aiming to level up their growth. The platform pairs a marketer’s intelligence with machine learning to increase the conversion rates of marketing campaigns at every touchpoint.

Conversion 141

Conversion Budget Programs Copywriting Landing Pages 141

Anyword

AUGUST 26, 2021

At each level, the ad copywriting style needs to change. As you will discover below, it takes a lot of skill and effort to generate the right type of sales funnel copywriting at each stage – unless you are aware of one important shortcut! Obviously, great ad copywriting skills are a must for this type of entrance into the sales funnel.

Top of Funnel 52

Top of Funnel Copywriting Funnel Advertising Advertising Funnels 52

Convert

JANUARY 16, 2023

And while good copy starts with hiring good direct response copywriters, it’s also the biggest stumbling block. There’s no universally recognized board that certifies copywriters or a singular path to greatness. What is Direct Response Copywriting? Direct response copywriting compels the reader to take action now.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

LeadSquared

OCTOBER 12, 2016

Designers design; copywriters write. What do Conversion rate optimization experts do? To understand the difference, let’s first understand what conversion and conversion rate means. The offer can be on your website, blog, a landing page , or even an email. Removing distractions from the page.

Conversion Rate 52

Conversion Rate Optimization Conversion Copywriting 52

Anyword

MARCH 10, 2022

With such a short window of opportunity for conversion, it’s important to be clear and direct about your ad or offer. On a landing page, there’s more flexibility to write a headline that favors wit over context and explanation. There’s a time and place for witty, clever copywriting — but in your headline might not be it.

Copywriting 52

Copywriting Lead Scoring Lead Ranking Advertisements 52

LeadSquared

JANUARY 30, 2017

Landing page optimization means constantly improving the landing page for conversions. It is usually done by improving design, copy or adding psychological triggers to the landing page, which will prompt the visitors to fill the form on the page. Discover Habits. It is called “HABITS.”

Landing Pages 52

Landing Pages Optimization Urgency Marketing Banners 52

Anyword

APRIL 28, 2022

As we mentioned before, listicle-style headlines and articles have been a tried and true practice for many writers, copywriters, and marketers. Anyword’s AI Copywriting Platform leverages a unique data-driven approach to content creation. Keep An Easy Formula in Mind. Well, that’s where Anyword comes in.

Conversion Rate 52

Conversion Rate CTR Conversion CPC 52

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. It will also help your sales team increase customer conversion rates and minimize the cost of acquiring new customers. Copywriting. The Shift to Customer-Centric Marketing.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Unbounce

JULY 20, 2021

Imagine this: You publish your landing page and wait for your conversions to roll in. After you’ve worked so hard on crafting a landing page for conversions, it stings to see so many people leaving. First Things First—What’s a Bounce Rate? How can I understand my bounce rate?

Landing Pages 139

Landing Pages Top of Funnel Conversion Rate Work Management 139

Webbiquity

MARCH 28, 2023

Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. Plus, it’s a great way to reduce bounce rate, and it is highly shareable. It can become a valuable part of your social media and email campaigns.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Unbounce

NOVEMBER 18, 2021

Yes, this means prioritizing testimonials on web pages and landing pages, but Raise Craze has also taken the “social” aspect of social proof to the next level. Lean on Landing Pages. The trick is using that traffic in a meaningful way —and that’s where landing pages enter Raise Craze’s funnel.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Anyword

MAY 16, 2022

When marketers or copywriters have unclear, weak (or even multiple) CTAs, it becomes confusing or off-putting for the audience. But as marketers and copywriters, it’s our job to make sure we get that desired action out of our customers. Landing Pages. Your CTA acts as the main guiding light for your customers.

Copywriting 90

Copywriting Landing Pages Urgency Marketing CTR 90

Anything Goes Marketing

OCTOBER 13, 2008

I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). The conversion goal is for prospective clients to call or complete the short contact form.

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

Unbounce

MARCH 10, 2022

Unbounce is a conversion intelligence platform made to help you build landing pages that convert for your clients. . The drag-and-drop builder lets you create professional landing pages in minutes without any coding knowledge. The first key feature is Smart Builder. Pricing : Starts at $89 per month. QuickMail.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

PureB2B

JANUARY 2, 2020

9 Ways to Increase Landing Page Conversions. The landing page is a key piece of the puzzle for both SEO and sales funnels. For SEO, Google Brain ranks your page depending on how long people stay on the landing page. However, on the landing page, everything depends on the company itself.

Landing Pages 48

Landing Pages SEO Paid Search Agency Top of Funnel 48