The Point

DECEMBER 15, 2016

What to do if a prospect comes to your landing page, starts to fill out the form, but doesn’t complete the task? But retargeting emails are less common, and for this consumer at least, Virgin’s email left an impression, if only because I loved its combination of brevity, relevance, and sense of humor. Call to Action.

Leads 100

Leads Lead Marketing Qualified Leads Landing Pages 100

The Point

SEPTEMBER 23, 2015

And no, #1 is not “write better content” (because you already knew that.). The best way to convert organic blog visitors to subscribers is to write great content. But don’t think that simply placing a row of social icons at the top of your main blog page is enough. Here are 10 proven ways to generate more leads from your blog.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Point

NOVEMBER 20, 2015

Successful ABM campaigns typically are: • segmented – so that any and all communication is as relevant to an individual account and decision-maker/role as possible. content-driven – so that it drives engagement and dialogue, vs. a program that attempts to sell a solution or drive meetings exclusively, and finally. •

Account Based Marketing 100

Account Based Marketing ABM Paid Search Agency Marketing Strategy 100

The Point

JANUARY 13, 2012

a direct link) has numerous benefits, notably that it helps enforce valid email information and makes the offer content more easily accessible at a later date. Lead nurturing will always be more effective when it’s targeted, personalized, and relevant. As I wrote previously in this space , sending the prospect the offer via email (vs.

Email Campaigns 100

Email Campaigns Campaigns Practices Fulfillment 100

The Point

JULY 21, 2016

It’s these repeatable programs that are prime candidates for A/B testing – subject line, headline, message, offer, landing page, etc. If anything, the true value of marketing automation is that it allows you to email smarter, delivering information that’s more timely and relevant. irrelevant.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

The Point

SEPTEMBER 12, 2013

Sell the value of the offer by highlighting a relevant statistic or quote that can help tease the content and show value or added credibility. Sub-heads within emails are effective ways to break up content and grab the reader if he/she scans the email at a glance, but should not be written as if for a brochure (i.e.

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

The Point

NOVEMBER 16, 2011

I marvel at the sheer number of corporate blogs, some of them with a wealth of great content, that nonetheless make it virtually impossible to engage with that company. Calls to action need to appear in content. Good luck with that. Blogs need to be designed and optimized for lead generation. promotional).

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

The Point

SEPTEMBER 30, 2013

It enables you to deploy lead nurturing programs that are more timely, relevant, and, ultimately, effective. ” Here’s a short list of what else marketing automation can do that your ESP likely can’t: • Responding immediately and automatically to sales-ready behaviors (like visiting certain high-value pages on your Website).

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

The Point

NOVEMBER 15, 2010

Relevancy is one of the key factors in generating a consistent response from your lead nurturing emails: the more relevant your message to the reader’s job function, industry, interests, and stage in the selling cycle, the more likely he/she will be to respond. This is one example where content can drive segmentation.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

The Point

APRIL 8, 2010

When a subscriber clicks on our “update profile&# link , he/she gets taken to a simple landing page (at right) where it’s a quick and easy task to update the relevant data. Because we host our page on Marketo , the old information is pre-populated automatically for anyone who has previously opened one of our emails.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Marketo Lead Nurturing 100

The Point

AUGUST 23, 2016

However, I’d argue that for online events, the topic and content being presented are paramount; the format, agenda, and speakers for the event: less so. Not everything has to fit on an email – a more detailed agenda or speaker info is great landing page fodder and could help you close the deal. Sell the event, not the product.

Peer-to-peer 60

Peer-to-peer Tips Webinar Metrics Account Based Marketing 60

The Point

APRIL 23, 2020

If your company is one of those scaling back or even hitting “pause” on external spend, there are still plenty of ways to invest in marketing content, infrastructure, data, creative and other areas that will pay big dividends when things get back to normal. Map your content. Update and refresh email and landing page templates.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

The Point

MARCH 29, 2012

If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. Offer downloadable content. One of the most effective ways to generate blog leads is to feature downloadable content – white papers, case studies, analyst reports – in your sidebar, and gate that content behind registration forms.

RSS 100

RSS Paper Case Study Case Studies 100

The Point

SEPTEMBER 9, 2009

It’s content. (Or Or rather, it’s LACK of content.) Without a consistent stream of compelling, original, relevant information to offer, landing pages fail to convert visitors to leads, blogs wither, and lead nurturing [.].

Lead Nurturing 100

Lead Nurturing Database Marketing Landing Pages Content 100

The Point

JANUARY 6, 2014

Make content a part of every campaign planning discussion. The right offer is central to the success of any demand gen program, so make offers and content a core element of your planning (and budgeting) process. Besides, good content will fuel demand gen success much more quickly than clever creative. Use more infographics.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The Point

FEBRUARY 28, 2017

Outside the rarified air of marketing punditry, however – i.e. in the land of marketing practitioners – all three of these concepts are still alive and well. Look, I’m all for creating a mix of content – ebooks, video, Webcasts, infographics, ebooks, case studies, etc. – Yes, we love to declare things dead. Inbound Marketing?

Paper 100

Paper Demand Generation Agencies Marketing Qualified Leads Lead Ranking 100