Hubspot

DECEMBER 13, 2012

What Is PPC? PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. How Can PPC Help Me Fast? Simple: PPC has immediate results. You guessed it. First, a quick refresher.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. Few download your content and even fewer — if any — attend your webinars. The conversion rates on your PPC landing pages are disheartening.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Hubspot

NOVEMBER 1, 2016

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. Where SEO and PPC Differ. SEO is about building a strong content foundation that earns you more attention as time goes on. It's a long-term investment that has a lower cost with slower rate of return.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Share your blog content with social media followers. Then create content around it.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

JUNE 27, 2011

1) Got rid of PPC and decided to focus on earned traffic through blogging. In the early days--when pool companies weren't using PPC --the cost-effectiveness was relatively high. For River Pools and Spas, this meant it was time to focus on organic content and traffic. 5) Optimized for long-tail keywords.

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Hubspot

AUGUST 18, 2010

As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. SEO vs. PPC. Long Tail SEO. Connect with HubSpot : Order of SEO Operations. SEO Tactics. Search Engine Marketing ROI.

SEO 28

SEO Long Tail Marketing FAQ PPC 28

Hubspot

JULY 19, 2011

Pay-per-click (PPC) has become so technical, that it’s hard to get a leg up as a newbie. Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon. To get a competitive edge, I strongly suggest using data from other sources to inform your PPC strategy. Social Tags.

Social Media 28

Social Media Cost Per Click Campaigns PPC 28

Hubspot

FEBRUARY 2, 2011

Client 1 had hired an SEO company (SEO1) and was being billed $1,600 per month with $600 for website management and SEO, $600 for PPC campaigns, and $400 to manage PPC campaigns. Landing page content with optimization. These were long tail keywords and perfect targets to earn very high, page one, organic Google rankings.

SEO 28

SEO Lead Scoring Lead Ranking PPC 28

Hubspot

SEPTEMBER 16, 2013

Your keywords should be very specific to the content on the website page or landing page to which you''re sending your visitors. Get a good mix of short- and long-tail keywords to help capitalize on both traffic that''s difficult to rank for, as well as highly qualified traffic that will help your conversions.

Google 28

Google Adwords Landing Pages PPC 28

QuanticMind

NOVEMBER 15, 2018

That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . A costly, oftentimes unrecognized, consequence of this can be keyword cannibalization across entire PPC programs. Keyword Cannibalization – The Basics.

PPC 40

PPC Keywords CPC Cost Per Click 40

Hubspot

JUNE 15, 2010

Blog - A part of your website where you should regularly publish content (e.g. is a sign that your website content is interesting to people. Long tail keyword - An uncommon or rarely used keyword. Small businesses should consider targeting long tail keywords. Connect with HubSpot :

PageRank 28

PageRank SEO Long Tail Marketing RSS 28

Hubspot

DECEMBER 12, 2011

Blog - A part of your website where you should regularly publish content (e.g. Having links to your site in social bookmarking sites is a sign to crawlers that your website content is interesting to people. Sometimes you might have a situation where the same page content can be accessed at more than one address. See Panda).

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Single Grain

MAY 26, 2023

In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. Top 3 Most Important Stats 70% of businesses say SEO produces more sales than PPC advertising. HubSpot ) 3.2-3.5 HubSpot ) 3.2-3.5 for second position and 11% for third.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

SEPTEMBER 26, 2013

However, by diversifying your online marketing tactics and investing in others -- like long-tail search terms, content, public relations, social media, and even paid search -- you are building your online presence and safeguarding against future ranking fluctuations. 3) Personalization. 7) Rankings Scams. 7) Rankings Scams.

Lead Scoring 28

Lead Scoring Lead Ranking SEO Paid Search Agency 28

Hubspot

SEPTEMBER 4, 2012

Here at HubSpot, we know a thing or two about webinars. But no matter how great the content of your webinar is, it doesn't mean much if there's nobody there to hear it. At HubSpot, we’ve given away tickets to events, free marketing consultations , ad spend coupons to Facebook and LinkedIn. 2) Establish a good track record.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

ClearVoice

MARCH 26, 2021

What is a content gap analysis? A content gap analysis is a process used by marketers to identify “gaps” between popular search queries on a given topic and the content that is currently available online. But first, content producers, we need to talk. But first, content producers, we need to talk.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

accelerate agency

FEBRUARY 12, 2023

Implementing a comprehensive SEO strategy that includes creating high-quality, helpful content, optimizing for relevant keywords and acquiring backlinks, can significantly enhance a website’s chance of increasing visibility and driving organic traffic. How much do they click on or engage with your content?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

FEBRUARY 7, 2013

on a Sunday to hear you talk about long tail keyword research techniques , know what I mean? Don't let all your hard content creation work go to waste by hosting a webinar that no one shows up to. Try running a PPC ad for specific terms that relate to your webinar. 4) Don’t Promote Your Event. 8) Start Your Webinar Late.

Webinar Metrics 28

Webinar Metrics Landing Pages Co-Registration Long Tail Marketing 28

Convert

MAY 12, 2022

Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Try a Content Optimization Tool. Thin content is a menace that plagues e-Commerce stores. Start a Blog to Target Long-Tail Keywords. On-page SEO.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Not too shabby for less than six hours of content.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Hubspot

JUNE 8, 2016

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. So what’s the problem? Let’s dive in.

PPC 28

PPC Lead Ranking Sales Qualified Leads Lead Scoring 28

Hubspot

MARCH 21, 2018

HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. Nowadays, you should use your keywords in your content in a way that doesn't feel unnatural or forced. Social search also prioritizes content and people that are connected to you.

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

seo.co

JANUARY 3, 2021

Table of Contents. Take HubSpot, for example. Your page should be designed in such a way that the best content is above the fold. Best practices involve the use of long-tail, semantic friendly keywords that can be used naturally within your content. Content creation. Content Marketing.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Hubspot

JULY 18, 2018

Here at HubSpot, we know a thing or two about webinars. No matter how great the content of your webinar is, though, it doesn't mean much if there's nobody there to hear it. This includes how you organize the content of the webinar, how you present it verbally, and how you present it visually in your PowerPoint deck.

Webinar Metrics 53

Webinar Metrics Paid Content Co-Registration Tips 53

Directive Agency

JULY 26, 2017

Because just doing “SEO” or “PPC” means you’re barely scratching the surface. That means your job isn’t just to do “PPC” or “SEO.” Traditionally, companies would work with a dedicated SEO team or a primary PPC lead. Remarketing ads can also help you build brand awareness or nurture leads through a long, complex sales cycles.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

accelerate agency

JANUARY 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. 82% report actively using content marketing, up from 70% last year. The aim is to get your landing pages, blog content, and products as high on those pages as possible.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

Moz

DECEMBER 10, 2018

This makes things rosy for content-led SEO, right? Organizing site content into categories, adding appropriate internal linking, and understanding that one piece of content can rank for several variations of a phrase is becoming far more commonplace. HubSpot calls this "pillar" and "cluster" content respectively.

Keywords 54

Keywords Research Lead Ranking Paid Search Agency 54

accelerate agency

AUGUST 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. 82% report actively using content marketing, up from 70% last year. The aim is to get your landing pages, blog content, and products as high on those pages as possible.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Directive Agency

NOVEMBER 11, 2016

SEO agencies , DIY-content marketers, and PPC companies alike need to optimize more than ever. . Which means that you need to change how you optimize and target your content, and even how you decide what pieces to write and what pieces to pass over. . But what happens when the content arena shifts to a mobile keyword base?

Mobile Marketing 40

Mobile Marketing Paid Content Search Marketing B2B Marketing 40

Directive Agency

MAY 26, 2017

If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. From promoting content to interacting with C-level executives in multi-touch marketing campaigns, social media is a must for any 2017 B2B marketing campaign. And here is where the integration becomes key.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Hubspot

JANUARY 31, 2012

A year ago, one of HubSpot's customers, Steve Sheinkopf of Yale Appliance, went through a similar P&G strategy shift from outbound advertising to inbound marketing when he realized that "investing in old media may get you 100,000 eyeballs, but they're not qualified. Integrating Content Creation, SEO, and Social Media.

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

Hubspot

JANUARY 3, 2012

Write content consistently, backed up by an SEO strategy. You've heard us tout the importance of content creation before, but blogging isn't enough to edge out your biggest competitors. You need to be committed to creating content consistently, like clockwork, and it should be powered by a purposeful SEO strategy.

Small Business Marketing 28

Small Business Marketing Long Tail Marketing Planning Business 28

Single Grain

JANUARY 16, 2023

TABLE OF CONTENTS: ↓ General SEO Stats. SEO Content Stats. Google uses more than 200 organic ranking factors in its algorithm, the most important of which are backlinks, high-quality content, page speed, responsive site design, website security, keyword usage in the content, and SEO-friendly site structure.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59