Martech

FEBRUARY 11, 2025

Up to 90% of B2B buyers already use generative AI tools , according to Forrester. Even more are planning to integrate it into their decision-making process in the coming year. This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions.

Marketing AI 131

Marketing AI B2B Buyer's Journey Vendors 131

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. People are the Regulators. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. Incorporate supporting content like guides , case studies, and user testimonials.

Optimization 109

Optimization SEO Marketing Automation Services Work Management 109

Brandpoint

JUNE 12, 2019

Creating branded videos is a huge element to any content marketing strategy, but knowing what to do with this piece of content when it’s ready to go live is just as crucial. What is Branded Video Content? Branded video content is not a commercial, not entertainment, but something in between. What is most important?

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Full Circle Insights

DECEMBER 13, 2021

A recent Google search for “marketing attribution” returned approximately 356,000,000 results. But in the B2B marketing solution marketplace, the detailed definition typically elides the difference between campaign attribution metrics and funnel metrics. If you use a last-touch model, the sales email would get the credit.

Marketing Attribution 111

Marketing Attribution Top of Funnel Marketing Management Allocation 111

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. And they’re not using Marketing’s expensively produced content. We saw a client absolutely crush its marketing goals — increasing traffic to its website and content by 70%, overachieving ambitious pipeline goals by 42%. But revenue didn’t follow.

Sales Management 104

Sales Management Top of Funnel B2B Lead Ranking 104

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. The fundamental process of SEO remains the same for both B2B and B2C sites.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Interactions

APRIL 14, 2019

Marketers say one of their biggest challenges is creating content that engages and compels their buyers. The future will not only depend on engagement, but on continuous, content-driven conversations that result in buying decisions in your favor. Content-Driven Conversations Rely on Nuance. Dry content won’t cut it.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

SnapApp

OCTOBER 3, 2017

The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . Sales did their thing. stakeholders involved in any given sale.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Marketing Insider Group

AUGUST 5, 2015

Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Sales, marketing and content creation have converged.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

The Lead Agency

AUGUST 18, 2019

The B2B buying process has evolved in the last 10 years. To add to the complexity, the B2B marketing funnel has gotten longer with more decision makers involved in the final purchase. To add to the complexity, the B2B marketing funnel has gotten longer with more decision makers involved in the final purchase.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar? A new role is starting to take shape.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. Forrester expects B2B ecommerce in the just United States to reach $1.8 By that time, it will account for 17% of all B2B sales in the US. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Convince & Convert

FEBRUARY 23, 2012

This is the big leap forward for Twitter, in terms of validating their ability to make money. It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. Eric : Well, it definitely lowers the hurdle in terms of activation. Google Ads, you kind of set it and forget it.

Social Media 117

Social Media Paid Content Media Paid Search Agency 117

ViewPoint

MARCH 6, 2014

And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

SmartBug Media

NOVEMBER 11, 2019

Use Content Marketing to Establish Thought Leadership. As marketers, we need to build a digital marketing strategy that provides value to the buyer through that research process, generating not just traffic but qualified leads. Use Content Marketing to Establish Thought Leadership. Leverage Paid Social. Segment Email Marketing.

Sales Management 92

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 92

Brandpoint

MARCH 26, 2021

Having been the marketer of marketers for some of the best advertising, PR, digital and content marketing agencies in the Twin Cities, I’ve learned a few tricks to keep you scrappy when you have fewer resources, but need to bring more to the table. What does repurposing your content look like? That’s a ton!

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Martech

MARCH 27, 2023

Third-party cookie deprecation Google plans to phase out third-party cookies in Chrome by 2024. The demand for analytics skills will likely remain strong as marketing teams continue leveraging data to improve customer experience, drive sales and maximize ROI. This is a trend that I’ve seen over the last 5 to 7 years.

Paid Search Agency 25

Paid Search Agency Planning Budget Programs Marketing Budget Creation 25

Webbiquity

JANUARY 24, 2012

And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. What are the best practices for sharing content on each major social network? Social Media Marketing Tips and Tactics. ” 50 Social Media Marketing Tips and Tactics by Jeff Bullas.

Social Media 100

Social Media Tips Media Best Practices 100

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

SnapApp

JANUARY 11, 2018

It was all about spending money to interrupt people with your messaging, and hoping the interruption was rewarded with a sale. . The quicker the sale, the more profitable the product. stakeholders involved in any given B2B sale. For a century, marketing and advertising were the same thing. Today, there is an average of 5.4

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Forrester Blog for Interactive Marketing Professionals. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. If done correctly, it can catapult the bottom line.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

SnapApp

JULY 11, 2017

Contrary to the dystopian picture that might paint for sales and marketing teams, this is actually a good thing. Before we can serve our audiences well with outstanding marketing content, though, we have to understand their mindsets and behaviors. . In fact, 79% of sales reps surveyed noted a power shift over the last 2-3 years.

Buy 70

Buy Process Peer-to-peer B2B 70

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Does your content reach the right people? I like to describe social media engagement as a long-term relationship—sort of like a marriage. I like to describe social media engagement as a long-term relationship—sort of like a marriage. Fans typically are attracted to content they find valuable or eye-catching.

Social Media 134

Social Media ROI Social Marketing Media 134

The Lead Agency

AUGUST 18, 2019

The B2B buying process has evolved in the last 10 years. To add to the complexity, the B2B marketing funnel has gotten longer with more decision makers involved in the final purchase. To add to the complexity, the B2B marketing funnel has gotten longer with more decision makers involved in the final purchase.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

Heinz Marketing

MARCH 7, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Siri, Alexa and Google! I’m your host, Matt Heinz.

Urgency Marketing 94

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 94

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Ambal's Amusings

SEPTEMBER 17, 2009

We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Forrester Blog for Interactive Marketing Professionals. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Get Content.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

SnapApp

JANUARY 15, 2019

And it’s an expensive, time-consuming process to figure out that the assumptions you’ve been working under aren’t true. Have you ever used the terms “demand generation” and “lead generation” interchangeably? Even Google will return pages about lead generation for certain demand generation keywords.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Martech

MARCH 30, 2023

It’s about generating great content and offering solutions that start a conversation and keep it going. It happens less today than in the past, thanks to the readily available data we can pull from platforms like Google Analytics. How are they accessing information from those sites in terms of device and platform used?

Conversion 130

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 130

Heinz Marketing

MAY 16, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Siri, Alexa and Google! Alan, thanks for joining us.

Top of Funnel 80

Top of Funnel Lead Ranking Lead Scoring CMO 80

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. Sales teams want sales qualified leads (SQLs) who are ready to buy. Marketing managers want ads with high CTRs and conversion rates. Your target audience needs to be the same for both marketing and sales departments (and both ads and LPs).

Landing Pages 111

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 111

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100

Martech

JANUARY 4, 2024

Jason is also the executive chairman of the board of directors of the National Retail Federation Digital Advisory Board, has served as an expert witness in Federal Court on e-commerce, and is a guest lecturer on retail and ecommerce at the Kellogg School of Management for Northwestern University. Business email address Subscribe Processing.

eCommerce 110

eCommerce Multi-Channel Broadcasting Marketing Analytics Tools 110

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Sales Lead Expert’s Learning Center.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100