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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. If you like our format today, if you like our content, this is what we do.

Forrester 119
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6 Key Ways Sales and Marketing Should Collaborate on Content

Brandpoint

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. In fact, you may be familiar with the term “smarketing” that refers to such efforts.

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Symptoms of B2B selling sickness

Velocity Partners

At most B2B companies, the marketing/sales relationship has taken a wrong turn. And they’re not using Marketing’s expensively produced content. We saw a client absolutely crush its marketing goals — increasing traffic to its website and content by 70%, overachieving ambitious pipeline goals by 42%. But revenue didn’t follow.

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ANNUITAS Predicts – How Go-to-market Will Transform in 2024

ANNUITAS

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end.

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How Manufacturers Can Win Big with Account Based Marketing (ABM) and Industrial Content Marketing

Tiecas

By focusing on building strong relationships with key accounts, manufacturers can drive higher ROI, improve sales efficiency, and establish themselves as industry leaders. Table of Contents What is Account Based Marketing (ABM)? Source: The Content Marketing Institute.

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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Siri, Alexa and Google! Alan, thanks for joining us.

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?