KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. People are the Regulators. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Marketing Insider Group

JULY 22, 2015

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. However, we do all of that with content. However, we do all of that with content.

Curation 100

Curation Sales Cycle RFP Content 100

Conversica

NOVEMBER 25, 2022

It’s no secret that the B2B buying process has changed. Given an organization’s shifting internal panel of stakeholders and the complexity of large-scale B2B deals, Account Based Selling (ABS) has emerged as a profitable sales strategy. So, what exactly is Account Based Selling ? two years ago to 6.8

Ideal Customer Profiles 97

Ideal Customer Profiles Sales Management Lead Ranking Enterprise Management 97

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Brandpoint

JUNE 12, 2019

Creating branded videos is a huge element to any content marketing strategy, but knowing what to do with this piece of content when it’s ready to go live is just as crucial. What is Branded Video Content? Branded video content is not a commercial, not entertainment, but something in between. What is most important?

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. That’s a shame.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Sales Engine

AUGUST 24, 2015

Everyone’s talking about content marketing , and companies are investing big dollars to jump on the bandwagon—but most are still thinking about it from yesterday’s marketing perspective where marketing’s primary role is branding and positioning. Sales people wanted “air cover” - just a foot in the door so they could give their presentation.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

Only B2B

JULY 24, 2024

State of Sales report revealed that- A Sales representative spends only 28% of their time on actual selling, with the rest being consumed by administrative tasks, including lead qualification. To meet targets and drive growth, it’s crucial to focus on identifying and converting Sales Qualified Leads (SQLs).

Sales Qualified Leads 71

Sales Qualified Leads Ideal Customer Profiles Lead Ranking High Quality Lead 71

Hinge Marketing

MARCH 21, 2019

For those of you that follow a marketing funnel or waterfall model, lead generation is typically identified as a top of the funnel initiative. The activities, campaigns, and programs are designed to drive sales engagement and opportunities, not just leads, for net new or up-sell/cross-sell deals.

Demand Generation Agencies 128

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 128

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. There will be some groundbreaking changes in the ways the brands have been engaging with their audiences & driving them to sales. The conventional structure of the buying funnel is dead.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. If you aren't measuring something, how can you manage and improve it? There is no one-size-fits-all KPI, as each business will have different goals, customers and processes. By 2021, the same companies will take $1.8

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Marketing Interactions

APRIL 14, 2019

Marketers say one of their biggest challenges is creating content that engages and compels their buyers. The future will not only depend on engagement, but on continuous, content-driven conversations that result in buying decisions in your favor. Content-Driven Conversations Rely on Nuance. Dry content won’t cut it.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

SnapApp

OCTOBER 3, 2017

The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . Sales did their thing. stakeholders involved in any given sale.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Marketing Insider Group

AUGUST 5, 2015

Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Sales, marketing and content creation have converged.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Hinge Marketing

MARCH 12, 2020

Successful B2B and professional services firms navigate complex business needs and extended sales cycles. A website should be a powerful and silent partner in a firm’s business development process, their recruiting program and even their service or solution delivery. Your website should facilitate both of these goals.

Marketing Automation Services 147

Marketing Automation Services Design Marketing Websites Service 147

SmartBug Media

NOVEMBER 11, 2019

Use Content Marketing to Establish Thought Leadership. As marketers, we need to build a digital marketing strategy that provides value to the buyer through that research process, generating not just traffic but qualified leads. Use Content Marketing to Establish Thought Leadership. Leverage Paid Social. Segment Email Marketing.

Sales Management 92

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 92

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

The Lead Agency

AUGUST 18, 2019

The B2B buying process has evolved in the last 10 years. To add to the complexity, the B2B marketing funnel has gotten longer with more decision makers involved in the final purchase. To add to the complexity, the B2B marketing funnel has gotten longer with more decision makers involved in the final purchase.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. If done correctly, it can catapult the bottom line.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. The fundamental process of SEO remains the same for both B2B and B2C sites.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

PureB2B

AUGUST 25, 2021

Table of Contents The Basic Principles of Social Selling The Traditional Sales Model vs. Social Selling Social Selling is the New Sales Model The Philosophy of Social Selling Before You Begin, Define Your Approach In Conclusion. The ultimate goal is to have clients call you when they require your goods or services.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Convince & Convert

FEBRUARY 23, 2012

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. But I’ll tell you based on our experience with promoter products, it’s incredibly different from spinning up some ads on Google. Google Ads, you kind of set it and forget it. The content changes more frequently.

Social Media 117

Social Media Paid Content Media Paid Search Agency 117

SnapApp

JANUARY 15, 2019

And it’s an expensive, time-consuming process to figure out that the assumptions you’ve been working under aren’t true. Even Google will return pages about lead generation for certain demand generation keywords. Content for demand generation tends to have the primary KPI of brand awareness. You can be honest–we won’t tell.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

SnapApp

JANUARY 11, 2018

It was all about spending money to interrupt people with your messaging, and hoping the interruption was rewarded with a sale. . The quicker the sale, the more profitable the product. stakeholders involved in any given B2B sale. For a century, marketing and advertising were the same thing. Today, there is an average of 5.4

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

ANNUITAS

MARCH 19, 2013

Yes, a lot has been written lately on the use of buyer personas, or how content marketing “starts with the buyer, or the importance of mapping the buyer journey. Yet, according to Forrester , only 14% of marketers align compelling content with buyers’ journeys. At some point, this persona is going to begin the buying process.

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

Heinz Marketing

MARCH 7, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Siri, Alexa and Google! It is highly practical.

Urgency Marketing 94

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 94

The Lead Agency

AUGUST 18, 2019

The B2B buying process has evolved in the last 10 years. To add to the complexity, the B2B marketing funnel has gotten longer with more decision makers involved in the final purchase. To add to the complexity, the B2B marketing funnel has gotten longer with more decision makers involved in the final purchase.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. Sales teams want sales qualified leads (SQLs) who are ready to buy. Marketing managers want ads with high CTRs and conversion rates. Your target audience needs to be the same for both marketing and sales departments (and both ads and LPs).

Landing Pages 111

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 111

SnapApp

OCTOBER 12, 2018

A quick google search for lead nurturing confirms what you probably already know, dear marketing friend: things are pretty bleak out there in terms of our overall efficiency. Sales and marketing today both work tirelessly to generate more leads to hit increasing revenue goals, but those leads aren’t translating into customers.

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

Heinz Marketing

MAY 16, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Siri, Alexa and Google! Alan, thanks for joining us.

Top of Funnel 80

Top of Funnel Lead Ranking Lead Scoring CMO 80

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. That’s a shame.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Sales Lead Expert’s Learning Center.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? At its current rate, Twitter will process almost 10 billion tweets in 2010. in the latter half of 2010.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Industrial Marketing Today

NOVEMBER 1, 2010

I found three industrial blogs that have produced measurable ROI in terms of lead generation and sales – key performance metrics that resonate with the C-suite. Exhibit #1: Emerson Process Management Experts. A niche business blog run by Jim Cahill that targets process manufacturing engineers and professionals.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Only B2B

JULY 17, 2024

75% of B2B marketers are now focusing their demand generation tactics on customer retention and enrichment, a significant increase from previous years, emphasizing the need to include existing customers in demand generation strategies.” A robust and efficient content strategy goes beyond blog posts or social media followings.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Paid Content Demand 62

SnapApp

AUGUST 1, 2017

Before you can turn prospects into leads and leads into sales, you’ve got to get their attention. . . The strategies, tactics, channels and ways to measure success are endless. Nine demand generation tactics used by leading brands. Ramping up with interactive content. . But where do you start? . To the Delorean! .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

GreenRope

NOVEMBER 13, 2016

5 Best Ways to Qualify Leads and Push them Down your Funnel. Every lead is different, and not everyone flows through your funnel the same way. So to set up an effective funnel with better conversion rates, you first need to understand that not every lead you get is ready to buy. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40