Never Miss a Content Publishing Deadline Again!

DivvyHQ

Consistency and sustainability are key factors to content marketing success. In today's post, we're exploring the 6 most-common reasons why teams fall behind, and what content operations leaders can do to minimize these issues.

Manufacturing Content Marketing Distribution and Measurement

Industrial Marketing Today

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. This is only a content summary. Visit my website for more content on industrial marketing.].

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Using CAD and BIM Files in Manufacturing Content Marketing

Industrial Marketing Today

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for. This is only a content summary.

Manufacturing Content Marketing—What’s Ahead in 2021

Industrial Marketing Today

What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. This is only a content summary. No, I don’t have a crystal ball.

3 FAQs About Manufacturing Content Marketing

Industrial Marketing Today

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. Read more The post, %3 FAQs About Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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Manufacturing Content Marketing—The Year It Was and Looking Forward

Industrial Marketing Today

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). Refer to my post, Industrial Marketing: What. This is only a content summary.

Content Marketing Tips: 8 Rules for Publishing Reader-Focused Blog Posts?

Scoop.it!

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals.

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Unique Challenges in Manufacturing Content Marketing

Industrial Marketing Today

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Content Marketing for Manufacturers is filling the Trade Show Void

Industrial Marketing Today

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. This is only a content summary. Visit my website for more content on industrial marketing.].

How Content Marketing Builds Trust

Marketing Insider Group

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. However, where Trader Joe’s really excels is with user-generated content. Content marketing gives your brand a voice.

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How to Conduct and Publish Industry Research

Marketing Insider Group

If you’re a marketer, you know the value of high-quality, original industry research. In the sections that follow, we will: Define industry research as it exists in the marketing world. Walk through 6 important benefits of publishing original industry research. Content Marketin

Using LinkedIn Publishing as a Fulcrum in your Content Marketing

DivvyHQ

Most content marketing programs are delivered via your owned media properties (ex: your blog), but LinkedIn provides a unique medium to demonstrate brand thought leadership and the expertise of your executives and staff.

Adapting Your Industrial Content Marketing Strategy for COVID-19

Industrial Marketing Today

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. This is only a content summary. Visit my website for more content on industrial marketing.].

Top 20 Content Marketing Blogs You Should Read Every Day

Marketing Insider Group

What are the top content marketing blogs you read every day? It’s not easy to stay on top of the latest news and updates in content marketing. Businesses that create consistent weekly content have 2-6 times more leads. Content Marketing Institute.

Why You Should Stop Selling In Your Content Marketing

Marketing Insider Group

We often get asked by our customers to create content that is more promotional, or that has a direct product tie-in. Which is exactly the kind of content no one wants. I’ve obeyed as executives asked me to create content to sell people. I watched that content fail.

How Publishers Can Overcome the Content Marketing Paradox

Content Marketing Institute

While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing landscape. Continue reading → The post How Publishers Can Overcome the Content Marketing Paradox appeared first on Content Marketing Institute.

How to Build a Content Marketing Manager Job Description

Marketing Insider Group

The role of content marketing manager barely existed ten years ago, but today it’s one of the fastest-growing roles in marketing and one that companies in every industry and size are looking to hire. That’s why content marketing manager job descriptions are so important.

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10 Content Marketing Tips for Brands

Marketing Insider Group

Content marketing is the driving factor in your website’s traffic. By writing quality content and publishing consistently, you can slash your ad spending numbers and raise conversions. If you are using content marketing already let’s get a little honesty going….

How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. So, how are you quantifying content marketing?

DivvyHQ vs. Basecamp: Comparing Content Marketing Platforms

DivvyHQ

Content marketers have come to rely on technology to streamline processes and ensure consistency, but there are so many tools to choose from. In this post, part of a competitive analysis series, we’re digging into the similarities and differences between DivvyHQ and Basecamp.

Stop Wasting Money on Ads and Start Attracting Audiences with Content Marketing

Marketing Insider Group

While they are a “ necessary evil ” for any marketing strategy, ads can burn through your entire budget faster than you can say “help!” Enter: content marketing. Content marketing is a cost efficient way to get your name in front of prospects most likely to convert.

Content Marketing Requires the Mindset of a Publisher

Sales Engine

The answer is critical for anyone in B2B marketing today. Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. B2B content marketing today is really about generating leads for sales by replacing the one-to-one conversations that salespeople used to be able to get more predictably. For content marketing, hire journalists and not MBAs.

Content Marketing Is A Strategic Solution To A Strategic Problem

Marketing Insider Group

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Need some content. Create some content. Call it content marketing. An e-book is not content marketing.

Take leadership through exponential growth publishing

Biznology

How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win. If you are a publisher your next step is to realize how much we now know, and how much you can achieve. Lesson for leaders.

Content Marketing for Manufacturers: Are You Using its Full Power?

Industrial Marketing Today

The original post %Content Marketing for Manufacturers: Are You Using its Full Power?% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. We’ve read that content marketing is the way to go. This is only a content summary.

Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product.

DivvyHQ vs. Welcome: Comparing Content Marketing Platforms

DivvyHQ

Content marketers have come to rely on technology to streamline processes and ensure consistency, but there are so many tools to choose from.

How Content Marketing Directly Improves Sales

Marketing Insider Group

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Build a Content Strategy.

A sustainable process for optimized content marketing and brand publishing

Biznology

You spend a lot of time researching, planning, and creating all kinds of content online. But if you’re like a lot of brands, you probably don’t spend as much time as you’d like facilitating the spread of that content online – really maximizing its reach. We push brochureware, product copy, and editorial content left and right–and immediately its time to create more. Think of it as a holistic optimization effort to maximize the impact and reach of all your content.

What Defines a Quality Content Marketing Strategy

Marketing Insider Group

Not all content marketing is created equal. In fact, in a world where every brand is creating content, quality content marketing can feel hard to find. In the sections that follow we will: Cover some content marketing basics to set the foundation.

The Ultimate List of Content Marketing Podcasts

Marketing Insider Group

Marketers are no exception, and through the years I’ve been lucky enough to be a guest on some really awesome content marketing podcasts. Marketing Smarts by MarketingProfs. Because the alternative is a death spiral into oblivion for a lot of marketers.”

DivvyHQ vs. Asana: Comparing Content Marketing Platforms

DivvyHQ

When looking at the wide variety of platforms built for the marketing world, it's easy to go cross-eyed. Luckily, we just released a big competitive analysis of all the platforms that we typically run up against. In today article, we're focusing in on the comparison between DivvyHQ vs. Asana.

New exponential publishing drives business growth and revenues

Biznology

How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. According to the stock market, the digital winners drive the world’s biggest valuations—the most valuable companies. How will a publisher drive exponential business growth? Lesson for leaders.

Publishing insightful thought leadership to drive conversions for Cognite

Tomorrow People

The use of Cognite branding and a foreword from the CEO put the company’s stamp on this valuable content. Content MarketingAn industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. A voice of authority.

B2B Content Marketing Budgets Set to Grow in 2022 [Research]

Marketing Insider Group

As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 – yay! It’s the marketers’ job to keep this upward trend going. Solidify Your Content Plan.

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How To Set Up a Publishing Process That Gets Content Into the Game

Content Marketing Institute

The right content publishing process helps you guide your content down the field and over the publication line so audiences can consume it. Try these tips (honed over seven years of weekday publishing) to set up or improve yours.

10 Best Content Marketing Blogs Every Marketer Should Follow

RockContent

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. Content Marketing Institute. Contently strategist.

Why Does Most B2B Content Marketing Suck?

Marketing Insider Group

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Content Marketing

Is Content Marketing Becoming the New SEO?

Marketing Insider Group

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content.

4 Content Marketing Lessons Influencers Can Teach SMBs

Marketing Insider Group

Remember when actual brands set the trends for successful marketing? Content marketing lessons from influencers are a valuable source of inspiration, particularly for small- and mid-sized businesses (SMBs). Influencer marketing: a quick history. Content Marketing