The 2019 Publishing Calendar

Keywee

Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Content Marketing Publishers

New exponential publishing drives business growth and revenues

Biznology

How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth?

Content Marketing for Manufacturers Isn’t Just Publishing More Content

Industrial Marketing Today

Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). However, the same study also found that only nine percent can demonstrate how content marketing contributes to sales (ROI) [.] This is only a content summary.

What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute.

How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. Because content.

Survey: 61% of Marketers Now Publishing Content ‘Multiple Times’ Per Week

KoMarketing Associates

Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. Its efficiency and overall ROI continue to prove its worth in a field full of marketing strategies. marketers.

Survey 214

A sustainable process for optimized content marketing and brand publishing

Biznology

You spend a lot of time researching, planning, and creating all kinds of content online. But if you’re like a lot of brands, you probably don’t spend as much time as you’d like facilitating the spread of that content online – really maximizing its reach.

Report: Content Marketing Still Poses Challenges for Many Marketers

KoMarketing Associates

Although many marketers are dedicated to utilizing content marketing as a part of their marketing plan, new research suggests that they still face a wide array of challenges when it comes to creating and implementing a content strategy.

Report 221

Unique Challenges of Manufacturing Content Marketing in 2019

Industrial Marketing Today

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. This is only a content summary.

The Best Content Marketing Examples

Marketing Insider Group

Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group.

Lead exponential digital growth through publishing and advertising

Biznology

But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. A new 21st century digital growth paradigm is needed if publishing and media are to remain prosperous leaders. digital ad market.” Lesson for Leaders.

Publish or Perish: A CMO Roadmap For Content Marketing Success [Research]

Marketing Insider Group

96% of the 380 marketing executives surveyed agree […]. The post Publish or Perish: A CMO Roadmap For Content Marketing Success [Research] appeared first on Marketing Insider Group. Content Marketing

The Coming Death of Self-Publishing

B2B Memes

It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. But the rise of self-publishing has complicated the equation.

Content Marketing Strategy: Five Essential Elements Based on 24 Stats

Webbiquity

Though content marketing is now a near-universal practice, success is uneven, as many organizations are still finding their footing. According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing. Why do content marketing?

Stats 257

The limits of content marketing

Biznology

As you’ve no doubt guessed, I’m a huge fan of content marketing. But unless you’re a content marketing “fanboy” who’s blind to reality, you have to recognize the practice’s limitations. Content Marketing Limitations to Overcome. Content Overload.

How to Leverage Content Marketing Automation in 2019

Marketing Insider Group

As a content marketer, you know that there is a lot that goes into a successful content marketing strategy. The post How to Leverage Content Marketing Automation in 2019 appeared first on Marketing Insider Group.

How to turn your business blog into a publisher

Biznology

Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. It’s a company that sells a software program that helps brands maximize their marketing efforts. Why should businesses become publishers?

Content Marketing Tip: Start with Ready-to-Publish Articles

Writing on the Web

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles.

Content Marketing Requires the Mindset of a Publisher

Sales Engine

The answer is critical for anyone in B2B marketing today. Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. Demand More from Today’s B2B Marketer. (

How to Create an Effective Content Marketing Strategy

Marketing Insider Group

Create your content. Publish, measure, refine, repeat. But this is the bare bones of content marketing. It’s creating a plan, not a strategy and it’s missing out on the impact potential of a goal-focused, personalized, purposeful approach to your brand’s content.

How exponential growth publishers can accelerate digital wealth

Biznology

There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step. Each of the coming transformation processes are expanded immeasurably by exponential growth publishing. Publishers can deliver this widely and scale it worldwide. Some publishers can use this as a strategy to replace Google and Facebook. Lesson for leaders.

3 Insanely Good Reasons Why Marketers Should Publish on Medium

Act-On

Find out three insanely good reasons why you should consider medium for marketers. Content Marketing Marketing Strategy content marketing medium medium for marketersMedium attracts 60 million visitors monthly.

Medium 197

9 Keys To Brand Publishing Success

Marketing Insider Group

Brands are struggling to connect with their audience using traditional marketing techniques. And yet we continue to expect brands and publishers to engage with us directly. Few brands have been successful with content marketing. That’s content marketing.

Report: More Manufacturing Marketers are Now Turning to Content Marketing

KoMarketing Associates

As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic. Comparing Content Marketing Efforts to 2017.

Report 201

Avitage Master Content Publishing Briefing

Avitage

Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives.

Why Brands Need To Act Like Publishers

Marketing Insider Group

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. So here are some excerpts of my views on why brands need to think and act like publishers. Content Marketing

How to Transform your Content Marketing with Artificial Intelligence

Marketing Insider Group

Do you feel like your content marketing strategy has become stale, and you’re not seeing the results you’re used to? The post How to Transform your Content Marketing with Artificial Intelligence appeared first on Marketing Insider Group.

Avitage Master Content Publishing Briefing

Avitage

Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives.

How to execute content marketing

Avitage

What would improving the way you execute your content marketing initiative look like? What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget?

Content Marketing That Converts

Marketing Insider Group

How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.

Families of devices multiply publisher’s powers to control the world

Biznology

Publishers have lost advertising revenues, content displays, and leadership. People do the thinking and decide their futures, with publishers assisting them every step along the way. When constructed digital realities are created and published, some could grow very popular.

10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. The History of Content Marketing.

What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right.

Four Lessons You Should Learn from Publishers

Avitage

Content marketing would be easy if it didn’t require a steady stream of fresh, engaging, relevant content. It’s not that developing great content is new. As their salary line goes up they may find that it is still difficult to keep up with content needs. What often happens is writers write about what is new and interesting to them even though it is foundational content well known by the audience.

The Content Marketing Ecosystem [Infographic]

Marketing Insider Group

Content marketing is not going anywhere. At least, that is what data from a recent content marketing study by CopyPress says. The post The Content Marketing Ecosystem [Infographic] appeared first on Marketing Insider Group. Content Marketing

What Is The Best Time To Publish Thought Leadership?

Marketing Insider Group

We wanted to understand when senior executives preferred to read thought leadership content. The post What Is The Best Time To Publish Thought Leadership? appeared first on Marketing Insider Group. Content Marketing

Which Content Marketing Metrics Matter?

Marketing Insider Group

’ The update on metrics by Facebook showed erroneous measurements of how people interacted with content on the platform. A statistical error undermined the trust of advertisers and publishers on Facebook, and the social media giant agreed to provide a third party […].

64% of Marketers Now Leveraging Content Marketing More than They Were Two Years Ago

KoMarketing Associates

As marketers look ahead to the future, new research continues to suggest that they have shifted their focus to content marketing. When asked which marketing channels they will be focusing on over the next 12 months, respondents overwhelming said content marketing (49 percent).

Content Marketing Tip: Use Ready-to-Publish Articles

Writing on the Web

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles.

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). This is only a content summary.

Trends 263