Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. “Why should I add to the noise?

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Marketing Insider Group

SEPTEMBER 28, 2020

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. But what exactly is thought leadership content marketing ?

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Content4Demand

NOVEMBER 8, 2022

We developed The Expert’s Guide to Buyer-Focused Content Marketing to help you reimagine content storytelling with helpful how-to’s and real examples of boundary-busting content. When she’s not working, you’ll find her sliding into third at softball, buried in a book or practicing her Italian. .

Practices 93

Practices Best Practices Content Work Management 93

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Contently

JULY 10, 2019

“Modern” digital PR was developed in order to start a more active, valuable and ongoing conversation between brands and the public , and to do that, you need compelling content. Cue data storytelling. The Rise of Data Storytelling. The Impact of Data Storytelling. But don’t rely on them entirely, either.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Contently

FEBRUARY 2, 2021

I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. Copywriting and content marketing call for different skills and success metrics. For content, I crave authority.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Marketing Insider Group

OCTOBER 18, 2023

Journalistic content also has a narrative throughline. Storytelling in content marketing makes the information more compelling than a bland statement of the facts. How Do Journalism and Content Marketing Differ? Credibility is critical for journalistic content marketing.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Content Standard

DECEMBER 14, 2023

Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. At Autodesk, content marketing started as a program to drive demand within a new audience segment. He suggests starting with understanding customer needs and reverse-engineering content to deliver value.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. It’s simple.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Trade Press Services

DECEMBER 26, 2023

Case studies are perceived as having more credibility than other sales or marketing tactics and are one of the most effective ways to educate and persuade B2B buyers to buy your products or services. They combine storytelling with real-world examples to deliver an in-depth look at what it’s like to work with your company.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Content Standard

JANUARY 4, 2019

Or for those working in the digital space, content marketing and advertising. For years, brands have found themselves torn between the familiarity of advertising’s straightforward promotional methods and the daring authenticity of content marketing’s brand storytelling initiatives. Batman and the Joker.

Paid Content 111

Paid Content Advertising Agencies Budget Programs Marketing Budget 111

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. HANDPICKED RELATED CONTENT: Do You Know Your Why? Your Content Marketing Success Depends on It. CCO: Which content creators inspire you?

Storytelling 111

Storytelling Advertising Agencies Paid Search Agency Work Management 111

KoMarketing Associates

MAY 5, 2015

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Content Marketing Institute defines content marketing as “non-interruption” marketing.

Education 120

Education Tactics B2B Marketing Practices 120

ClearVoice

MAY 23, 2022

Your followers are less likely to get distracted by a funny cat video instead of seeing your valuable content. But that also means that there are specific practices you need to follow to gain attention on LinkedIn. The benefits of LinkedIn content go beyond gaining traffic. By starting with the best practices.

Linkedin 98

Linkedin Practices Best Practices Content 98

Content Standard

OCTOBER 4, 2021

At Content Marketing World 2021 , an undercurrent of energy ran through the crowd and the presenters. It felt good to reconnect with others in the brand marketing community again, and it was fascinating to hear about what everyone had been up to. May, may have been the world’s first content marketing hero.

Content Marketing 126

Content Marketing Planning Content Storytelling 126

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Contently

APRIL 2, 2018

People often talk about content marketing like its the flashy new gadget in a marketer’s toolbox. While the practice has skyrocketed in popularity over the past few years, the principles of content marketing have been around for centuries. But it never hurts to know your history.

Advertorials 167

Advertorials Content Marketing Content Storytelling 167

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”. Finding storytellers.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective.

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

Content Standard

NOVEMBER 4, 2021

And how does content marketing fit into the equation? The Key Elements of Authoritative Content To start, there are some common characteristics that can help build brand authority. Strive for content that is: Altruistic (i.e., Practical (i.e., Content pillars are the core themes of your brand.

Ad Building 142

Ad Building Brand Identity Branding Content Marketing 142

ClearVoice

MARCH 7, 2022

you may view your world as the epicenter of content marketing. But storytelling and digital media are ubiquitous. The content you produce may travel around the world… literally. And great content knows no geographic borders. “Humanized content” is No. If you live in the U.S.,

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Marketing Insider Group

DECEMBER 8, 2021

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. These types of insights can inform all content marketing. Enabling employees to be brand storytellers.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Content Standard

MARCH 12, 2024

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations.

Media 95

Media Brand Identity Branding Storytelling 95

ClearVoice

OCTOBER 12, 2021

Whether you’re a freelancer, a content marketing agency, or an in-house marketing professional hired to manage a brand’s content, you need to make the most of your existing strengths in content marketing creation, but you also need to shore up your weaknesses and develop your lesser skill sets.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Webbiquity

SEPTEMBER 8, 2020

Here are six key practices for building trust in your brand. Storytelling is a powerful tool. The aim of storytelling is to establish a connection between a brand and it’s target customers. That’s one of the most important aspects of successful storytelling: keep it consistent. Invest in your content.

Ad Building 241

Ad Building Brand Identity Branding Tips 241

Contently

SEPTEMBER 10, 2018

That’s partially why I love the annual speaker drinks on the opening night of Content Marketing World. But mostly, it’s because I get unfiltered access to what the smartest minds in content marketing are thinking about right now. Content marketing is being absorbed by marketing.

Content Marketing 119

Content Marketing Content Gartner Lock-In 119

Heinz Marketing

JANUARY 22, 2022

In 2022, Should B2B Content Marketers Focus More On Advertising? Many B2B marketers focus on ‘content’ rather than advertising, but is that the best thing to do in 2022? The Data Driven Future Of Storytelling. Developing Brand Image: Chatbots Are B2B Marketers’ Secret Weapon.

Top of Funnel 52

Top of Funnel Storytelling Funnel Advertising B2B 52

Webbiquity

DECEMBER 6, 2022

The Biggest Challenge in B2B Social Media Marketing. While producing enough content and creating high-quality content are perennial challenges for B2B social media and content marketers, the biggest challenge is standing out. According to the the study, only 55% of B2B marketers are creating blog content.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

ClearVoice

JUNE 10, 2021

After spending six years as a full-time journalist and editor at many publications, networks, and digital destinations, I found myself drawn to the vast world of content marketing. While definitely different from reporting, I discovered much of my journalistic training and experience translated seamlessly to content marketing.

Content Marketing 108

Content Marketing Paid Search Agency Advertising Agencies Content 108

Content Standard

DECEMBER 12, 2017

When I first started out in marketing, I was attracted to content marketing because there seemed to be something noble about it. The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Storytelling is a practice nearly as old as mankind itself.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

ClearVoice

DECEMBER 2, 2021

Perhaps the most egregious example of marketers throwing around a word so much that it has lost its true definition is found in the use of the term “content marketing.” ” Yes, that’s right, our beloved content marketing — the holy grail of marketing terms. marketing Click To Tweet.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Vidyard suggests the following thumbnail best practices to inspire clicks: Declutter. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. Gerace noted that story is not content; much of the written content today is listicles, a series of “and thens.”

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50