Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Launch Marketing

MAY 5, 2021

Content marketing has become a fixture of B2B marketing strategy and for good reason; content marketing generates approximately 3 times as many leads as traditional marketing. Elevate your customer experience through content marketing and download the free B2B Content Marketing Guide.

Top of Funnel 62

Top of Funnel Product Marketing Management Content Marketing 62

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas.

Marketing Budget Creation 106

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 106

KoMarketing Associates

DECEMBER 30, 2013

This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. It’s great to look back at some of the really awesome content (we hope you agree!) And the Nominees for Best 2013 Content Marketing Ideas Are….

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Spiralytics

FEBRUARY 12, 2024

Well-versed in creating and executing link-building strategies A critical part of a website’s organic performance is link-building, which affects a website’s authority and trustworthiness in search engine rankings. In addition to drawing in organic traffic, high-quality content supports link-building initiatives.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. New Mediums For Content Marketing. Online Interviews.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

KoMarketing Associates

SEPTEMBER 5, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 percent) claim that their top challenge for proving ROI is attributing social and content to revenue. Overall inbound links acquired via social media activity. Industry / influencer analysis. Topic identification.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Launch Marketing

JANUARY 30, 2019

Content marketing has become a fixture of B2B marketing strategy for leading companies, and for good reason- per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing. Create engaging website content and experiences. Drive awareness with social media.

Top of Funnel 48

Top of Funnel Product Content Marketing Marketing Management 48

KoMarketing Associates

APRIL 24, 2014

SEO can certainly be augmented through and augment email marketing campaigns. Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

seo.co

DECEMBER 2, 2021

In most cases, these services will be white labelled—meaning your agency can take credit for the work, and present all information with your own branding. If you outsource the work, your partner will be responsible for generating and distributing these reports. Link building. Social media marketing.

SEO 98

SEO Advertising Agencies Paid Search Agency Enterprise Management 98

Content Marketing Institute

NOVEMBER 16, 2018

Search is one of the most vital – and misunderstood – components of a content distribution strategy. The ongoing algorithm shifts initiated by the search engines make it hard to be confident that you’re doing everything you can to optimize content performance. How Voice-Activated Tech Will Change Content Marketing.

SEO 92

SEO SERP Mobile Advertising SEM 92

KoMarketing Associates

DECEMBER 1, 2016

First, consider performing a “[keyword] site:domain.com” search to uncover whether duplicate content may exist on the website. Here’s an example of the existing assets we have on KoMarketing for the phrase “B2B content marketing ”. The Inbound Link Audit. Second, consider using the Small SEO Tools Plagiarism Checker.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Hubspot

DECEMBER 12, 2013

The growth in content marketing this year has continued to gather pace. There is no doubt this has been influenced by the changes Google has made to their algorithm; Panda , Penguin , and Hummingbird have all helped to shine the spotlight firmly on the importance of content. Proving the Value of Content.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Moz

JUNE 23, 2020

This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. Learn how a personal brand combines with content to drive big wins in SEO. Shannon McGuirk, Head of PR & Content, Aira. This presentation will start at the top.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Valasys

AUGUST 3, 2023

Just like the printing press revolutionized the distribution of information, automating tasks streamlines processes and boosts efficiency. Tools like Ahrefs and Ranktracker can help you keep track of where your backlinks are coming from and their quality, so you know how to improve your link-building strategy.

SEO 52

SEO Automation Lead Ranking Lead Scoring 52

Moz

JUNE 23, 2020

This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. Learn how a personal brand combines with content to drive big wins in SEO. Shannon McGuirk, Head of PR & Content, Aira. This presentation will start at the top.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Organic Growth to Present Day. Yo, can we get a link?”

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

EveryoneSocial

JUNE 20, 2019

I’d wager high quality educational content will soon be the new table stakes of 800-pound gorillas, would-be-unicorns, and household names. You might be rolling your eyes thinking, this is just content marketing and that’s nothing new. King , “The beautiful thing about learning is nobody can take it away from you.”.

Education 105

Education Brand Identity Branding Content 105

Whale Pages

MARCH 4, 2020

SaaS Content Marketing | Strategy + Examples. “We’ve used content to drive virtually 100% of our growth. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. Today, he explores his favorite strategies around the topic of content marketing. .

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Content Marketing Strategy Essentials. Click To Tweet.

Paid Content 105

Paid Content Distribution Paid Search Agency Content 105

Valasys

MARCH 3, 2023

AI in Content Marketing From analysis to full-fledged writing assistance, not only AI has evolved but its usage for content marketing has greatly progressed. AI today is powered by the analysis of large chunks of data and capabilities to generate content. What Role does AI play in content marketing?

Marketing AI 52

Marketing AI Marketing Automation Services Content Marketing Paid Search Agency 52

Outbrain

APRIL 20, 2020

Once you publish the results, you may generate links and collaborate with reputable websites and other blogs that are updating their content for link building initiatives. At the Gartner Digital Marketing Conference in 2017, research leaders presented how voice search is seeing an ever-increasing share of search volume.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Moz

APRIL 3, 2019

Once you have your goals and your brand’s unique angle nailed down, you’ll also need to prioritize your means of content distribution. This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them. Syndication.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

SalesIntel

MAY 17, 2023

Content marketing means promotion with the help of creating and publishing content. This content can be used to promote various products or services. For example, in e-commerce, you use interesting product descriptions and stunning product images for marketing. The same goes for B2B marketing.

Lead Generation 52

Lead Generation Tools Lead Scoring Lead Ranking 52

seo.co

JANUARY 8, 2022

It’s nearly impossible to achieve any measurable search engine optimization ( SEO ) results without at least some link building. But most marketers eventually get stuck. Link building strategies is as much an art as it is a science, and there are dozens of different ways to approach it.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

KoMarketing Associates

FEBRUARY 12, 2014

This year, many of the tactics, channels, and ways for readers to consume content will continue to evolve. As marketers, we have a responsibility to our clients (and to ourselves) to keep up with the latest online content marketing trends in order to better engage customers and offer them the type of content they’re looking to consume.

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 120

seo.co

JUNE 8, 2021

It’s nearly impossible to achieve any measurable search engine optimization ( SEO ) results without at least some link building. But most marketers eventually get stuck. Link building strategies is as much an art as it is a science, and there are dozens of different ways to approach it.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

Martech Advisor

MARCH 11, 2020

Content marketing is defined as a marketing approach that pertains to the creation and distribution of valuable and relevant content with an intention to entertain, educate, inform, or inspire the target audience to guide them through the buyer's journey. Table of Contents. What Is Content Marketing?

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

Webbiquity

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year.

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

nDash

DECEMBER 16, 2021

Your goal is simple – create content that informs and provides value to your target audience. Content marketing is a strategic roadmap for accomplishing goals while attracting and engaging prospects and leads. How you present and roll out that idea is where originality comes into play. What is Content Marketing?

Ideal Customer Profiles 52

Ideal Customer Profiles Planning Content Marketing Work Management 52

Optinmonster

FEBRUARY 15, 2024

The best way to ensure you get the maximum SEO benefits from your social media presence is to be present to engage with your content and amplify its success. Social media helps SEO by enhancing content distribution, increasing brand awareness, and driving traffic to your website. 3) Does social media help SEO?

Social Media 86

Social Media SEO Media Lead Scoring 86

Hubspot

OCTOBER 24, 2016

Here are a few great example roundups: 55 SEO Experts Reveal 3 Favorite Link Building Tools. We provide a job distribution and hiring solution for small businesses. I love it, but it’s not always the sexiest topic to create content for. It should be a question that people care about the answer to.

Peer-to-peer 28

Peer-to-peer Work Management Marketing Management Startups 28

KoMarketing Associates

NOVEMBER 21, 2017

This information can be used to guide essential elements of a program like the prioritization of keyword research, orchestration of social media channels, and alignment of content marketing development and distribution with buyer preferences. Dedication to Content Marketing. Multi-Channel Approach. Final Thoughts.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

Conductor

DECEMBER 10, 2019

To learn the subject matter, to write about it well in long-form content or to provide downloadable resources and checklists, it all set me up well to be able to transition from just focusing on content to marketing that content. I think that makes you a better-equipped marketer.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

seo.co

DECEMBER 18, 2020

. + Where to Share Your Content for Local SEO. + Link Building Tips for Local SEO. Most Valuable Content for Local SEO. + A PDF version of this local SEO guide presentation is available here. This presents a major problem for businesses with multiple locations: how do you locally optimize your site?

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Single Grain

AUGUST 24, 2021

Content analysis. Content marketing. Link acquisition. Enterprise SEO is the preferred marketing approach for almost every large organization since it brings tons of relevant visitors ready to convert. 4) Planning the Content Strategy. Content marketing is an essential part of every SEO campaign.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52