The Point

OCTOBER 20, 2011

There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) This is content marketing, pure and simple. Most notable: not once in the entire copy is the company or product mentioned. What I like: 1.

Email Campaigns 100

Email Campaigns Salesforce.com Campaigns Demand Generation 100

Content Standard

MAY 14, 2015

But how is it that these powerful, behemoth systems remain flexible enough to enable teams to test new content, new creative ideas, and new techniques? Demand waterfall. Sales and marketing are equally responsible for the health of the new business pipeline, and both groups should interact with new business prospects often.

ROI 40

ROI Content Marketing Work Management Salesforce.com 40

ANNUITAS

MARCH 18, 2014

I was sitting in some client meetings recently going over their Demand Generation Strategy, and something struck me as out of the ordinary…but in a good way. Guess what, marketers? Moving from tactics-based marketing to strategic Demand Generation will most likely require the development of a new skill set within your team.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

The Mx Group

NOVEMBER 17, 2017

B2B Marketing Strategy. Account-Based Marketing. Demand Gen and Lead Management. Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. Design and Content. Content Marketing. Interactive Content. Topics Demand Gen & Lead Management.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Vidyard

OCTOBER 7, 2013

After successfully hosting marketers at our Kitchener headquarters in June, our team was really pumped to take our Space Camp event on the road to Toronto. You can look to B2B companies like Salesforce.com, or B2C like Red Bull, to see how leading-edge video marketers are creating an increasingly immersive customer experience.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Vidyard

OCTOBER 14, 2014

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

OCTOBER 14, 2014

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. DemandBase had to build its own engines for real time bidding (RTB) and ad serving (Demand Side Platform or DSP) to support its approach.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. In the true spirit of “sales & marketing alignment” – yes, that elusive nirvana – let’s look at the big picture. quarterly or monthly) account review between marketing and sales ops. The leads weren’t assigned to the right rep.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. In the true spirit of “sales & marketing alignment” – yes, that elusive nirvana – let’s look at the big picture. quarterly or monthly) account review between marketing and sales ops. The leads weren’t assigned to the right rep.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. In the true spirit of “sales & marketing alignment” – yes, that elusive nirvana – let’s look at the big picture. quarterly or monthly) account review between marketing and sales ops. The leads weren’t assigned to the right rep.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. In the true spirit of “sales & marketing alignment” – yes, that elusive nirvana – let’s look at the big picture. quarterly or monthly) account review between marketing and sales ops. The leads weren’t assigned to the right rep.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

Marketing Insider Group

JANUARY 24, 2013

. @ MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Content Marketer of the Year winner.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Effective Marketer

JUNE 1, 2012

The personas will help drive your content marketing efforts and your lead nurturing programs. Step 3: Content Marketing Audit. Conduct a content marketing audit and have an inventory of your marketing assets. Step 4: The Content Marketing Plan. Step 6: CRM Integration.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. How Empathy Will Grow Your Sales and Marketing Pipeline. Just to name a few. Read The Biggest Contributor to B2B Revenue.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

Buzz Marketing for Technology

DECEMBER 15, 2009

Businesses will demand Intelligence not Social Media - Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed - we saw a glimmer of this with SalesForce.com and the introduction of their new product Chatter. Mark it down people ;-).

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Only B2B

JANUARY 24, 2018

20 Content Syndication Tools To Exponentially Increase Domain Authority. Want to kick off the competition in content marketing? In search of new methods of sharing your content? Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. Savvy B2B solution providers recognize that new value-focused marketing content and sales tools are needed to connect, engage and sell to these more empowered, skeptical and frugal buyers."

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Ranking 40

Buzz Marketing for Technology

DECEMBER 15, 2009

Businesses will demand Intelligence not Social Media – Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed – we saw a glimmer of this with SalesForce.com and the introduction of their new product Chatter.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Adobe Experience Cloud Blog

APRIL 15, 2013

As a CMO, I’m not necessarily hands-on with marketing automation, but I went to the Summit to optimize my plan for content marketing and sales and marketing alignment. There’s no perfect answer for sales and marketing alignment – it’s about disciplined communication [Tweet This]. Sales says “those leads are junk”.

Marketo 48

Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

JANUARY 2, 2014

Spear Marketing is a full-service, B2B agency specializing in creative, strategic demand generation and lead nurturing. Depending on the volume of campaigns and overall activity, Howard Sewell, Spear Marketing’s president, recommends the following: One CRM administrator. One email marketing manager (strategist/content writer).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

Spear Marketing is a full-service, B2B agency specializing in creative, strategic demand generation and lead nurturing. Depending on the volume of campaigns and overall activity, Howard Sewell, Spear Marketing’s president, recommends the following: One CRM administrator. One Email Marketing Manager (Strategist/Content Writer).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

AUGUST 12, 2011

Think of it this way: what would Dreamforce be like if Salesforce.com just threw one ad up on their site, and that was the last you heard of it until the Moscone Center opened its doors? The way we implement virtual events into our marketing mix is no different. This will keep the event top-of-mind for registrants.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Next Rand Fishkin hit the stage to discuss why you need inbound marketing to reach all of these new buyers. He defined inbound marketing as channels we as marketers earn, such as organic search, social media, and content marketing. Rand exclaims that he loves inbound marketing for three reasons: 1.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Feel free to copy, edit, and reuse the description below in the search for your inbound marketer. And it appears we are not alone.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

The Point

JANUARY 30, 2018

In “ The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000 ,” the two authors cover everything from when to make the first marketing hire, to what marketing technologies to buy first, to how best to leverage marketing data. Good Content is Your Secret Weapon.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

Hubspot

OCTOBER 13, 2014

This trend, first popularized by Salesforce.com and now the dominant software model for start-ups in the last 10 years, reduces the need for large on-premise installation projects -- the bread and butter of the reseller community. It will demand a rethinking of what services resellers offer and even how they generate business.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

The Mx Group

AUGUST 1, 2018

SiriusDecisions is a research and advisory firm that provides B2B businesses with strategies on many marketing and sales topics, as well as adaptable frameworks and industry best practices. Demand Gen Report. Demand Gen Report (DGR) is a publisher and content hub for B2B marketing professionals. Salesforce.com.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Hubspot

MARCH 23, 2015

In this post, I''ll share with you a list of growth hackers who write the best content about growth hacking on the web. Under each name, I''ve listed a few of my favorite blog posts of theirs -- ones that are delightful, actionable, and will demand that you review your business strategies afresh. 7) Nir Eyal , Growth Hacker.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users. Share this on FriendFeed.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Biznology

NOVEMBER 15, 2018

If you’re like most companies, you’ve dedicated a significant chunk of time and money into developing content designed to attract attention and drive sales. After all, data from the Content Marketing Institute says , dollar for dollar, content marketing generates three times as many leads as paid search.

Conversion Rate 106

Conversion Rate Clickthrough Content Lead Scoring 106

Directive Agency

MARCH 7, 2019

She is an expert in infographic marketing and is well versed in lead generation, SEO and content marketing. Nadya has been featured in Entrepreneur, The Huffington Post, The Next Web, Forbes, MarketingProfs, Social Media Examiner and more for her notable success in the marketing field. Jessica Cross.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Kapost

OCTOBER 21, 2016

In the course of adjusting to the digital age, we’ve changed three key dimensions: Teams : Marketing used to operate with a few teams, say corporate communications and product marketing, along with external agency support. Tools : 10 years ago, we were just beginning to experiment with email marketing tools.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48