The Point

JANUARY 30, 2018

In “ The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000 ,” the two authors cover everything from when to make the first marketing hire, to what marketing technologies to buy first, to how best to leverage marketing data. Good Content is Your Secret Weapon.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

LeanData

DECEMBER 22, 2014

Most likely, the reps never saw the leads because: They weren’t notified about a new lead in an account they’re responsible for. Sales reps rarely use the assigned leads view in Salesforce.com. In the true spirit of “sales & marketing alignment” – yes, that elusive nirvana – let’s look at the big picture.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Most likely, the reps never saw the leads because: They weren’t notified about a new lead in an account they’re responsible for. Sales reps rarely use the assigned leads view in Salesforce.com. In the true spirit of “sales & marketing alignment” – yes, that elusive nirvana – let’s look at the big picture.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Most likely, the reps never saw the leads because: They weren’t notified about a new lead in an account they’re responsible for. Sales reps rarely use the assigned leads view in Salesforce.com. In the true spirit of “sales & marketing alignment” – yes, that elusive nirvana – let’s look at the big picture.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Most likely, the reps never saw the leads because: They weren’t notified about a new lead in an account they’re responsible for. Sales reps rarely use the assigned leads view in Salesforce.com. In the true spirit of “sales & marketing alignment” – yes, that elusive nirvana – let’s look at the big picture.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

The Effective Marketer

JUNE 1, 2012

The personas will help drive your content marketing efforts and your lead nurturing programs. Step 3: Content Marketing Audit. Conduct a content marketing audit and have an inventory of your marketing assets. Step 4: The Content Marketing Plan. Step 6: CRM Integration.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. How Empathy Will Grow Your Sales and Marketing Pipeline. Just to name a few. Read The Biggest Contributor to B2B Revenue.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Marketing Insider Group

JANUARY 24, 2013

. @ MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Content Marketer of the Year winner.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

JANUARY 2, 2014

Spear Marketing is a full-service, B2B agency specializing in creative, strategic demand generation and lead nurturing. Depending on the volume of campaigns and overall activity, Howard Sewell, Spear Marketing’s president, recommends the following: One CRM administrator. What Does Each Role Do? Lead Nurture Manager.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

Spear Marketing is a full-service, B2B agency specializing in creative, strategic demand generation and lead nurturing. Depending on the volume of campaigns and overall activity, Howard Sewell, Spear Marketing’s president, recommends the following: One CRM administrator. What Does Each Role Do? Lead Nurture Manager.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

AUGUST 12, 2011

It is essential to engage your target audience early and through the right channels (hint: social media), then continue to engage them and create buzz leading up to the event. Set realistic and targeted goals upfront. This will keep the event top-of-mind for registrants. Secret Sauce to Online Events.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Only B2B

JANUARY 24, 2018

20 Content Syndication Tools To Exponentially Increase Domain Authority. Want to kick off the competition in content marketing? In search of new methods of sharing your content? Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Next Rand Fishkin hit the stage to discuss why you need inbound marketing to reach all of these new buyers. He defined inbound marketing as channels we as marketers earn, such as organic search, social media, and content marketing. Rand exclaims that he loves inbound marketing for three reasons: 1.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

The Mx Group

AUGUST 1, 2018

SiriusDecisions is a research and advisory firm that provides B2B businesses with strategies on many marketing and sales topics, as well as adaptable frameworks and industry best practices. Demand Gen Report. Demand Gen Report (DGR) is a publisher and content hub for B2B marketing professionals. Salesforce.com.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users. Share this on FriendFeed.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Directive Agency

MARCH 7, 2019

She is an expert in infographic marketing and is well versed in lead generation, SEO and content marketing. Nadya has been featured in Entrepreneur, The Huffington Post, The Next Web, Forbes, MarketingProfs, Social Media Examiner and more for her notable success in the marketing field. Jessica Cross.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Kapost

OCTOBER 21, 2016

In the course of adjusting to the digital age, we’ve changed three key dimensions: Teams : Marketing used to operate with a few teams, say corporate communications and product marketing, along with external agency support. Tools : 10 years ago, we were just beginning to experiment with email marketing tools.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48

Rev

NOVEMBER 20, 2018

After all, B2B sales and marketing, in the best companies, would seem to have made enormous strides over the last ten years. In fact, B2B companies have embraced marketing innovation for nearly 30 years. What if targeting could more precisely identify these situations? Additional benchmarks shed light on this problem.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Lisa Cramer. LisaJCramer. Ale Espinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Lisa Cramer. LisaJCramer. Ale Espinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

Rev

NOVEMBER 20, 2018

After all, B2B sales and marketing, in the best companies, would seem to have made enormous strides over the last ten years. In fact, B2B companies have embraced marketing innovation for nearly 30 years. What if targeting could more precisely identify these situations? Additional benchmarks shed light on this problem.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Adobe Experience Cloud Blog

JANUARY 10, 2012

The Cloud Must Go On – How to Catalyze a PR win into Revenue with Marketing – See how salesforce.com used social media as part of a multi-channel marketing campaign to turn a bad situation into success. Is Content Marketing Traditional Advertising’s New Rival? Is Lead Generation on its Way Out?

Marketo 48

Marketo Trade Show Salesforce.com Multi-Channel 48

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

The Point

JUNE 13, 2014

Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And your content can do the filtering for you. If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com.

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

25 Great B2B Content Marketing Articles - LeadSloth , August 11, 2010 While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Unfortunately, not all content is created equal. Content (229). He’s right. Opportunity?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40