KoMarketing Associates

APRIL 19, 2018

Content marketing is about providing the right content at the right time to the right person. When you say it like that it sounds so simple, but as content marketers know, it’s a full-time job (or more!). There are, of course, many different ways to approach a content audit. The top reasons?

SEO 149

SEO Top of Funnel SERP B2B 149

Hubspot

SEPTEMBER 17, 2020

Although sometimes, you drop the qualifier (the “best” of) and simply search for a broad transactional category: “Marketing automation software”. Sometimes, these exploratory keywords exist in relation to an existing solution: “Canva alternatives”. As marketers, we know search queries like these are important for two main reasons.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Act-On

SEPTEMBER 24, 2023

More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. A simple SEO tip: Make sure your page title will show up in a compelling way on the search engine results pages (SERPs).

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Adobe Experience Cloud Blog

AUGUST 10, 2018

Entire industries in web design (thank goodness), SEO, demand generation, and digital content marketing now thrive, but these images represent their most humble beginnings. So, how does content marketing fit into all of this? Content marketing is key to organic SEO. Figure out Those Keywords.

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

ClearVoice

APRIL 13, 2024

With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages. If you haven’t, then you need to cover them.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Scoop.it

MARCH 2, 2023

What Is Content Marketing? Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Why Should Brands Bother With Content Marketing? So let’s dive in.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

KoMarketing Associates

JULY 18, 2017

Effective content marketing in today’s digital space should appease your audience as well as search engines. Of course, the audience should always come first. However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. Analyze the First Page of SERPs.

SEO 141

SEO Long Tail Marketing SERP Content 141

Martech

NOVEMBER 10, 2022

Take advantage of these tips and tricks to create quality content that both Google and people will love. What is content automation, and why do you need it? Content marketing automation involves identifying repetitive content marketing tasks and then using relevant tools to automate those tasks.

Marketing Automation Services 86

Marketing Automation Services Automation Top of Funnel Work Management 86

ClearVoice

MAY 22, 2023

With the rise in AI programs, voice search, and an ever-evolving SERP, it’s hard to know what the future of SEO looks like. We’ve gathered a few theories about future SEO trends to keep your content marketing efforts moving in 2023 and beyond. Of course not. Think of AI as an on-demand brainstorming partner.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

Convince & Convert

JUNE 6, 2013

Keywords, keywords, keywords. That’s one way to use keywords—cram ‘em into your article or page. The best way is to use keywords in your headline. When the title matches, in some way, what the search engine user has entered, it’s what gets presented in the search engine result page (SERP).

Keywords 136

Keywords Long Tail Marketing Blogger Content 136

Contently

SEPTEMBER 19, 2023

The new feature is part of Google’s ongoing efforts to shift its search algorithm away from a strict focus on keywords and toward a more nuanced understanding of search intent. But doesn’t Google already provide links to this type of content in search engine results pages (SERPs)? Not exactly.

Marketing AI 78

Marketing AI Google Marketing & Strategy SERP 78

ClearVoice

APRIL 13, 2024

With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages. If you haven’t, then you need to cover them.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

JUNE 17, 2019

Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role. What is content marketing. to the cryptic… “Content marketing is all the marketing that’s left.” — Seth Godin.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Strategic-IC

JUNE 25, 2019

For B2B tech companies, a content strategy is fundamental to marketing success - your content demonstrates your expertise within your industry, and by aligning with your buyer persona challenges, provides great nurture value while generating trust. However, content creation is only the tip of the iceberg.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Biznology

DECEMBER 11, 2019

When googling your brand name, your website will be the first thing they see in the SERPs. Keywords in your domain still carry a minor SEO value, even though they shouldn’t. According to Backlinko , sites with a domain name that starts with a keyword rank higher than those that don’t have a keyword.

Domain 129

Domain Brand Identity Branding SERP 129

KoMarketing Associates

MAY 14, 2019

But, for some reason, the content just isn’t being found organically. It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Conductor

MARCH 16, 2022

A basic understanding of SEO is key for any content marketer who wants to produce engaging content, and aligning with the SEO experts on your team creates an environment that allows agility while ensuring your content strategy is aligned with your overall organic marketing strategy. Keyword Research.

Education 98

Education Resources SEO Lead Scoring 98

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

The Lead Agency

AUGUST 6, 2020

SEO is about optimising your web pages for better ranking in search results pages (SERPs) to ultimately make it easier for potential leads to find you. The keywords you identify will form part of all the pages on your website, and across any content you are posting online to ensure you are continually optimising for SEO.

Traffic 118

Traffic Organization Marketing Websites Ad Building 118

ClearVoice

SEPTEMBER 23, 2021

Many content marketing writers and strategists focus exclusively on creating new content. That makes sense, given the constant reminders of how much search engines love fresh new content. Higher rankings in SERPs. Once you’ve picked the piece you want to optimize, it’s time to identify the relevant keywords.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Animalz blog

FEBRUARY 25, 2024

Content marketers fall for this same trap all the time. You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Zoominfo

FEBRUARY 25, 2021

There are a host of ways that sales and marketing professionals can attract potential customers, with some tactics that undoubtedly work better than others. When it comes to B2B lead sourcing, there are typically three courses of action: outbound prospecting, inbound marketing, and marketing campaigns. Email Nurturing.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Anyword

AUGUST 18, 2022

A cohesive, complete digital marketing strategy includes everything from paid and earned media, blogs or articles, social media advertising, free educational resources, and of course, search engine optimization for your digital content. What are the top three to four keywords I want to optimize? Your Core Keywords.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

KoMarketing Associates

NOVEMBER 15, 2018

Imagine building out an editorial calendar without having done keyword research first. Another example of this would be to do extensive keyword research, but not using the research to guide content development. This should be the absolute top priority – above keyword usage, publishing frequency, and other factors.

SEO 121

SEO Ad Frequency Content Keywords 121

Scoop.it

JANUARY 4, 2022

Thank God, the birth of the Internet and search engines have reshaped the marketing world. Undeniably, digital marketing has taken our world by storm. Now, content marketing is a lot more fun and rewarding with search engine optimization or SEO. Image packs happen to be another valuable piece of real-estate on SERP.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Content Marketing Institute

OCTOBER 11, 2018

To compete on this noisy (literally) landscape, content marketers may need to follow a few SEO guidelines that relate to the informational needs and behaviors of spoken-word searchers. Read: Is Voice Search the Future of Content Marketing? Content conclusion. Billions of them, in fact, as data from Alpine.AI

Activities 96

Activities Marketing AI Enterprise Management Paid Search Agency 96

SmartBug Media

FEBRUARY 27, 2023

SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). CMS stands for content management system, a software application used for creating, managing, and publishing content on websites.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Your content isn’t as up-to-date.

SERP 74

SERP Optimization Content Keywords 74

ClearVoice

JUNE 7, 2023

With the right strategies, content marketing for local SEO can help businesses with physical locations generate both web and foot traffic. These involve keywords for users seeking out nearby businesses. Build your authority in a local market. The benefits of local SEO can’t be overstated. Get more conversions.

SEO 52

SEO Advertising Agencies Ideal Customer Profiles Keywords 52

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. For starters, marketers who say the first page is the only page that matters aren't exactly wrong. So what do these SERP statistics mean for you? What Marketers Can Learn About Keywords, Rankings, and Users.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

nDash

APRIL 8, 2020

Of course, that involves understanding the intent behind a search — something that isn’t always straightforward for Google’s sophisticated algorithms, let alone content creators. Doing so will not only vastly improve your content’s quality, but it can also boost organic traffic and enhance your SEO efforts. Informational.

Intent 52

Intent SERP Classified Ads Keywords 52

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. Google developed this feature to help users find the best matching words or phrases for their main keyword.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. 4 Ads at Bottom of SERPs. The Key to Successful Content? There we all are! . But, I digress. Visual Sitelinks. Pop-Up Map Ads.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

KoMarketing Associates

OCTOBER 11, 2018

Different types of content, of course, play their unique parts in the buying cycle. SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. Two core benefits of this practice are: Improving Organic Visibility.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. What happens if or when today’s search engine results page (SERP) goes away? And sooner than we think.) Let us pray.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Moz

SEPTEMBER 21, 2020

Of course, even if you're relying on text-to-speech, there's still editing time to take into account, and some would argue it will take MORE time to edit a text-to-speech transcription. Depending on the purpose of your content, there are various starting points. Chop your video into digestible parts.

SEO 85

SEO Top of Funnel SERP Content 85

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40