6 Ways To Reach Government Decision Makers With Account Based PR

Bluetext

When it comes to reaching and selling to government agency decision-makers, a colleague of mine often smartly reminds our clients and prospects of the following: there is no “government.” Government Marketing Public Relations Top Public Relations Firms Trends

Power up your content marketing strategy with white papers

Integrated B2B

The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. And it’s no surprise, because the work it takes to produce a good white paper should not be underestimated. But first, what is a white paper?

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15 government communications leaders getting crisis response right during COVID-19

Sprout Social

Almost overnight, public information officers and digital media directors in government agencies across the country had to switch gears into what’s looking like a long-haul crisis response. link] via @GOVERNING cc: @ELGL50 @GovernmentSM. Subject: US Government? ????)

From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

Bluetext

Well, government agencies for one. According to USAspending.gov, approximately five trillion dollars is being allocated to government agencies in Fiscal Year 2021, with over $1 trillion going to Health and Human Services alone. Government contracting is a long game, built on endurance.

RFP 26

From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

Bluetext

The opportunity for your business at government agencies is immense. According to USAspending.gov, approximately five trillion dollars is being allocated to government agencies in Fiscal Year 2021, with over $1 trillion going to Health and Human Services alone.

RFP 26

100 Helpful Data Sources for Content Creation

Marketing Insider Group

Government/World Data. CIA World Factbook – One of the most interesting content data sources on our list, the CIA World Factbook provides free access to history, population, culture, government, geography, environmental, military (and more!)

Help 215

Knowledge Translation: Basic Theories, Approaches and Applications: International Development Research Centre

Buzz Marketing for Technology

Governance >. Synthesis Papers >. Conferences & Events. Key Documents Synthesis Papers. français - Español. HOME >. Programming >. Other Projects >. Research for Health Equity >. Research Matters >. Key Documents >. Topic Explorer. Research Matters. About Research Matters. Contact RM. Focus Themes. Habari. Projects. Radio. Resources. Search Engines. Video. People. Anne-Marie Schryer-Roy. ID: 90105. Added: 2005-10-25 15:41. Modified: 2007-05-16 14:46.

The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

resources covering key topics, including coding, privacy and security, information governance, health informatics, and more. official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. It is one of the largest, most influential healthcare industry organizations, and more than 45,000 health IT professionals attend the HIMSS conference every year. RSA Conference. RSA Conference.

B2G Content Marketing for the Digital Age

Bluetext

The past couple of years has ushered in a number of changes for the marketing strategies of major defense and global technology brands serving the federal government. Once upon a time, government defense and technology marketing was concentrated in stacks of Federal IT and Defense magazines.

Aging 26

12 Biggest Content Marketing Challenges in 2020

Marketing Insider Group

This involves overlaying inputs from multiple points such as SEO reports, listening scans, CMS & CRM data, conference reports, sales insights, customer insights and research reports, etc. Cyclical events, seasonal dynamics or conferences are good examples.

Martech 2030 Trend #1: “No Code” Citizen Creators

chiefmartech

You can download our full paper , including many terrific interviews from WPP executives. As described in Before PowerPoint: The Evolution of Presentations by Orana Velarde: Designs were first put together on white paper using rulers, Exacto knives, rubber cement, and typesetting sheets.

Interview with Tony Baer

Onalytica B2B

Bio: One of Ovum’s most visible analysts, Tony Baer is a recognized authority in extending data management practices, governance, and analytics to address Big Data. I became an expert by studying the industry and best practices, and becoming involved in online forums and conferences where I learned about data science from top experts, and following top journals and portals such as KDnuggets and Data Science Central, and being part of communities such as DataDrivenNYC.

Portal 100

The Four Biggest Content Marketing Pain Points

Marketing Insider Group

The lack of a chief content officer or well defined governance process results in no central authority to lead and direct the content creation process. Create a content governance structure that aligns with future state. This involves overlaying inputs from multiple points such as SEO reports, listening scans, CMS & CRM data, conference reports, sales insights, customer insights and research reports, etc.

Five B2B marketing beliefs and trends debunked

Biznology

I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology. The definition of business-to-business is and never was meant to be a description of a market, but rather the type of organization that is sold to by a company vs. consumer, government or institution. First a disclaimer – I’m an “old” salesperson!

Trends 165

Cybersecurity Trade Shows Not To Be Missed in 2018

Marketing Envy

Overwhelmed with the number of cybersecurity industry conferences on offer? Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. The conference has a rich agenda offering talks by renowned security experts. This IBM hosted conference draws together industry leaders in tech with IBM seniors to brainstorm and exchange ideas around digital transformation and cutting edge technologies like AI.

How The B2B Demand Generation Is Dealing With Covid-19

Unbound B2B

COVID-19 has affected businesses across the globe and governments are focused on slowing its spread. Video conference tools that offer great audio-visual experiences to enable them to participate in meetings with different decision makers. Introduction.

Big Data: 70 Amazing Free Data Sources You Should Know for 2018

Altitude Branding

Here we’ve rounded up 70 free data sources for 2017 on government, crime, health, financial and economic data, marketing and social media, journalism and media, real estate, company directory and review, and more. Free Data Source: Government. Data.gov : It is the first stage and acts as a portal to all sorts of amazing information on everything from climate to crime freely by the US Government. Canada Open Data is a pilot project with many government and geospatial datasets.

API 40

How to Build a Content Strategy

nDash

He has a bachelor’s degree in finance and updates his website with data, posts, and tips about how corporations or government entities can raise capital. Stephen takes part in and attends trade shows and conferences to network with others in the industry.

Build 83

How social media muteness endangers your company: The crisis at McKinsey

Chris Koch

The survey predicts that 30% of employers will drop health care coverage for employees altogether, throwing them into the government-mandated health insurance pool of individuals without company coverage. It was like letting a dumb teenager into one of McKinsey’s glass conference rooms with a stack of fireworks and handing him a match.

7 amazing marketing stacks from Cisco, Infutor, Juniper Networks, Philips, Poly, Sargento, and USPS

chiefmartech

We — in normal times — run the MarTech Conference in the Bay Area. And at that conference, we announce the winners of The Stackies: Marketing Stack Awards and share dozens of amazing stack illustrations from startups through Fortune 500 brands. Wrapping paper for ACTIVATE.

The Value of Video Content During Uncertain Times

Outbrain

Follow the example of Cottonelle , and how the world’s largest toilet paper producer produced a direct message to ease consumer’s concerns. You can also use video to document the activities you’re doing to support your local government in fighting the pandemic.

Video 31

How to Build Brand Recognition at your Professional Services Firm

Hinge Marketing

Examples of these materials include speeches (which your experts deliver at conferences), blog posts (which are SEO optimized and written to attract new prospects), executive guides (which can be placed behind registration forms to capture new leads, research studies (which can build your reputation as industry leaders) and books (which can generate valuable PR and credibility). For instance, you try blogging a couple of times a month or writing an executive guide or a white paper.

KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

In the current issue of Inside Knowledge magazine, editor Jerry Ash raises the same question that Chris Hearne brought up in this blog a few days ago : If virtual is so great, how come conferences are booming? He has also been generous enough to share his notes from APQCs 13 th annual KM conference with our KM Edge audience. Gordon Crovitz notes an interesting phenomenon--business conferences are doing better than ever. Tom Davenport: Just How Realistic is "Government 2.0"?

Developing a Marketing Budget Plan for Professional Services

Hinge Marketing

Or, “We always exhibit at this conference, so we’ll do it again.” For example, you may offer a service that can be useful to several types of financial institutions, from community banks to savings and loans or even quasi-government entities.

Budget 113

A B2B marketing guide (and how to be successful)

Choozle

Here are a few examples of B2B companies: Government agencies, the single most significant target and consumer of B2B marketing. The awareness stage can leverage educational content in blog posts, guides and ebooks, white papers, industry research & analyst reports, and others.

SIC 53

The Essential List of Content Marketing Statistics and Data

ClearVoice

Government emails see a 30.5 Breaking news is the type of live video people watch most, followed by conferences and concerts. Nearly 79 percent of marketers say white papers are the content they are most likely to share with colleagues.

What Are 2018’s Biggest Content Marketing Trends?

Contently

I’ve had that exact conversation at six different conferences this year. governance (how can we make sure we won’t get sued?) ” But when it comes to articles, videos, and white papers, brands seem more than happy to copy each other. That awesome interactive infographic, captivating short-form motion video, and thought-provoking white paper you publish works the same way. What big content marketing trends do you see for next year? Jake, New York.

Trends 102

e4innovation.com " Blog Archive " Nice work

Buzz Marketing for Technology

Conferences (36). conference. conferences. research paper.  I’m at the Eden 2008  conference in Lisbon. Alan Tait, our Pro Vice Chancellor, for Curriculum and Awards gave a thought provoking keynote yesterday at the Eden Conference in Lisbon, focusing on the relationship between education and work. Steve Wheeler has also blogged about this on the conference blog. Filed under: Conferences |.

Work 100

5 Writers Share How They Switched Their Freelance Niche (And How You Can Too!)

ClearVoice

It was covered with graffiti and was falling apart, so I started bugging the hell out of city government until it was removed. ” As she became more enthralled to write about social issues and politics in her town, she pitched the San Francisco Chronicle, and then was invited to contribute to the paper’s online edition, the SFGate. Much like the favorite book you never want to end, a career in writing will hopefully feature many chapters.

Top 25 Content Types for Inbound Marketing

ClearVoice

From articles and podcasts, to infographics and white papers, there are dozens of content types available to marketers to reach their target audiences, keep their editorial presence fresh and align with the needs of their consumer base. Think about speakers at conferences. White papers.

Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

White Papers. And here are links to two versions of the technical paper, one from Microsoft (PDF format, 37 pages, 1.50 The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. And don’t think that Horvitz is just resting and waiting for this conference. Sponsored White Papers, Webcasts, and Downloads. ZDNet Government.

Accounting 101: The Ultimate Guide to Accounting Basics

Hubspot

For example, if I spent $500 to fly to and attend a marketing conference, that’s $500 less I owe in taxes for that year. Historically, keeping, filing, and reviewing paper receipts was a time-consuming task. (My Receipts (paper and digital).

POS 56

Why your company could be wasting money, and you’d never know

GreenRope

It’s no surprise there is an entire part of the US government dedicated to fraud, waste, and abuse of government resources. In spite of that, the mythical story of the $700 toilet seat, and Vegas conventions where government employees wasted away millions of taxpayer dollars drive the citizenry crazy. Are they reading papers on how to do their jobs better? Are they attending conferences? Why your company could be wasting money, and you’d never know.

Why your company could be wasting money, and you’d never know

GreenRope

It’s no surprise there is an entire part of the US government dedicated to fraud, waste, and abuse of government resources. In spite of that, the mythical story of the $700 toilet seat, and Vegas conventions where government employees wasted away millions of taxpayer dollars drive the citizenry crazy. Are they reading papers on how to do their jobs better? Are they attending conferences? Why your company could be wasting money, and you’d never know.

Why your company could be wasting money, and you’d never know

GreenRope

It’s no surprise there is an entire part of the US government dedicated to fraud, waste, and abuse of government resources. In spite of that, the mythical story of the $700 toilet seat, and Vegas conventions where government employees wasted away millions of taxpayer dollars drive the citizenry crazy. Are they reading papers on how to do their jobs better? Are they attending conferences? Why your company could be wasting money, and you’d never know.

Why your company could be wasting money, and you’d never know

GreenRope

It’s no surprise there is an entire part of the US government dedicated to fraud, waste, and abuse of government resources. In spite of that, the mythical story of the $700 toilet seat, and Vegas conventions where government employees wasted away millions of taxpayer dollars drive the citizenry crazy. Are they reading papers on how to do their jobs better? Are they attending conferences? Why your company could be wasting money, and you’d never know.

Why your company could be wasting money, and you’d never know

GreenRope

It’s no surprise there is an entire part of the US government dedicated to fraud, waste, and abuse of government resources. In spite of that, the mythical story of the $700 toilet seat, and Vegas conventions where government employees wasted away millions of taxpayer dollars drive the citizenry crazy. Are they reading papers on how to do their jobs better? Are they attending conferences? Why your company could be wasting money, and you’d never know.