Marketing Insider Group

NOVEMBER 16, 2021

Although I took “early retirement” from SAP Marketing in the spring of 2019, I “was back at it” in the fall of 2019, and attended the 2019 ITSMA Marketing Vision event, now held at the MIT Samberg Conference Center. He had come from IBM, one of the early “founding members” of ITSMA along with my long-time former employer, DEC.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

MeetingOne on Webinars

SEPTEMBER 14, 2021

One of the most exciting new features of Click&Meet Pro Producer is the peer-to-peer and group chat function. Peer-to-peer and group chat also help keep users engaged throughout your virtual meeting—a crucial aspect of running a successful online event. It’ll be a breeze thanks to our chat functionality.

Peer-to-peer 36

Peer-to-peer Features Conference Training 36

Hinge Marketing

MARCH 11, 2021

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Hinge Marketing

FEBRUARY 26, 2018

Perhaps most importantly, the study explains why some firms in every industry are growing much more dramatically than their peers, and what they are doing differently to bring about that growth. The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. percent in 2016 to to 9.1

Studies 69

Studies Peer-to-peer Marketing Budget Budget Programs 69

6sense

JANUARY 20, 2022

This past December, I delivered an address at Breakthrough — our annual customer conference — where I talked about how we are in “rarefied air.” Today marks another milestone on an incredible journey for 6sense, our customers, partners, investors, and employees. . It just doesn’t happen. And yet, it was happening to us. . Is it working? .

Lead Ranking 62

Lead Ranking Work Management Marketing Automation Services Marketing Management 62

KoMarketing Associates

JUNE 25, 2015

The KoMarketing team was pleased to attend the brand storytelling conference to learn more about the Skyword platform, connect with industry peers, and sit in on a variety of sessions and workshops offering best practices on content creation and execution. What in particular stood out to you?

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Martech

JUNE 24, 2022

” Now picture me hanging over your cubicle and waving my hands to get your attention. “Mike, Mike, Mike, Mike, Mike! Guess what time of year it is!” ” “Time to think about the holidays?” ” you answer in a voice filled with dread. There, I said it. But first: Take stock. No, I’m kidding.

Budget Programs 106

Budget Programs Paid Search Agency Peer-to-peer Advertising Agencies 106

Hinge Marketing

MARCH 13, 2018

Best of all, the study details why some firms in the industry grow at much higher rates—roughly three times higher—than their peers, and what they are doing to make that growth happen. High-growth firms see the marketplace and the competitive landscape very differently than their no-growth peers. These firms had more than $11.6

Peer-to-peer 48

Peer-to-peer Research Allocation Differentiation 48

Tony Zambito

NOVEMBER 28, 2010

  From the old western frontier saloon to the modern day conferences buyers have listened.    From the old western frontier saloon to the modern day conferences buyers have listened.  .  One thing is clear, many are trying to do “something” with social media even if unsure what that “something” is. 

Social Media 100

Social Media Peer-to-peer Buy Media 100

TrustRadius Marketing

DECEMBER 20, 2019

Event registration is the main differentiator here from web conferencing tools, which use individual invitations sent by an organizer rather than a registration form. We discussed what makes for the best webinar software, and what webinar trends are on the horizon for 2020. Let’s dig in. Webinar Benefits. Source: Cisco Webex Events.

Marketing Management 52

Marketing Management Webinar Metrics Software Peer-to-peer 52

Hinge Marketing

FEBRUARY 2, 2022

In years past, much of the education would have occurred at trade shows, conferences, or special events. In years past, much of the education would have occurred at trade shows, conferences, or special events. Responses seem to be coming from a re-active and blind posture. The #2 challenge has changed as well. Purchase access here.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Hinge Marketing

APRIL 1, 2020

And the context of professional services, the strongest personal brands are those that have not only a reputation for, but also high visibility around what the B2B marketplace prizes most: differentiated expertise. At Hinge, we write almost daily about company brands and personal brands. Your driving impulse is to be helpful. Bailey, Jr.

Personalization 77

Personalization Brand Identity Branding Peer-to-peer 77

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts? Put strategy before execution.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Hinge Marketing

MARCH 27, 2018

High-growth consulting firms saw a median annual growth rate of 43 percent last year — more than four times that of their average-growth peers. About the Study. The study surveyed 309 consulting firms worldwide, and almost 60 percent provided detailed financial information to be included in the high-growth analysis. Strong but Slowing Growth.

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

SnapApp

MARCH 1, 2016

“This is the approach my team and I took at Influitive when we organized Advocamp, a conference focused on customer experience, engagement and advocacy. We created a distinct brand and called it an industry event — not an Influitive user conference.

Peer-to-peer 69

Peer-to-peer Best Practices Conference Top of Funnel 69

nDash

JULY 30, 2021

The conference wraps up with a two-hour closing ceremony. With featured speakers from Verizon, Microsoft, and more, the B2B Sales & Marketing Exchange 2021 conference is a three-day in-person event at the Encore Boston Harbor resort. Top 25 Content Marketing Events for 2021. 1: PubCon 2021. When: August 3-5, 2021. Where: Florida.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

NetLine

DECEMBER 1, 2020

There’s even more pressure to think outside of the box, deliver results, and leverage strategies that evolve alongside the industry. That’s why we’re excited about our most recent Marketer in our Showcase. Cutting through the fluff to get to the core of content marketing and its tie to demand generation, let’s dig in and meet Nathan!

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

Hinge Marketing

DECEMBER 7, 2017

According to our most recent High-Growth Study , these firms enjoy significant advantages over their no-growth peers: Median annual growth rate of 34.3%. Typically, marketing gets little notice in the initial months of a leadership transition as more “urgent” matters demand your attention. Download the The Visible Firm Guide.

Peer-to-peer 67

Peer-to-peer Thought Leadership Ideal Customer Profiles Work Management 67

Marketing Insider Group

APRIL 30, 2013

With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation. Firms need to differentiate through brand experience. This was a recurring theme throughout the conference. We all know that real change starts with a shift in thinking.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

DivvyHQ

OCTOBER 23, 2018

If you’ve ever met him, or seen him speak at a conference, then you know what I’m talking about. This type of unbiased peer advocacy is far more resonant than any way a brand can market itself. Some people are just magnetic, and Andrew is one of them. He’s got a big personality and an amazing sense of humor. 2: Trigger.

Loyalty 51

Loyalty Peer-to-peer Webinar Metrics Content 51

BOP Design

JANUARY 29, 2018

We’ve heard speakers at conferences say that B2C and B2B marketing is all the same. While we do agree with this general statement, there are a lot more intricacies that differentiate B2B from B2C and impact strategic planning for marketing professionals. Everything that appears to be B2C marketing is just called “marketing.”

Work Management 49

Work Management Marketing Management Marketing Agencies 2 B2B Marketing 49

SnapApp

FEBRUARY 22, 2016

Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. As it has in the past, this year’s C2C conference helped marketers focus on that message. Overcoming fear is essential to moving forward.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 29, 2016

This is the approach my team and I took at Influitive when we organized Advocamp, a conference focused on customer experience, engagement and advocacy. We created a distinct brand and called it an industry event — not an Influitive user conference. It’s creating a brand and showcasing what your company can bring to the market. .

Peer-to-peer 48

Peer-to-peer Best Practices Conference Top of Funnel 48

SnapApp

FEBRUARY 23, 2016

Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. As it has in the past, this year’s C2C conference helped marketers focus on that message. ” - David Meerman Scott.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

chiefmartech

FEBRUARY 22, 2017

Instead, assume the peer-to-peer approach, and figure out what value you can bring to the conversation. Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. But few have gotten back to me. You have stuff to share!

Peer-to-peer 45

Peer-to-peer Work Management Marketing Management Planning 45

Hinge Marketing

AUGUST 25, 2014

It was the national conference for the Society for Marketing Professional Services ( SMPS ) and its attendees are members of the architecture, engineering and construction marketing community. With some reflection time, I’ve internalized the conference theme of “power: play.” Lights, camera, thought leaders.

Thought Leadership 48

Thought Leadership Peer-to-peer Planning RFP 48

Vidyard

MARCH 1, 2017

We use Salesforce, so I will often look into accounts and run specific reports on whether we’ve had conversations with them in the past, or whether we have met with them at conferences. The more we talk to sales people, the more we realize that cold calling just isn’t cutting it anymore. How are you using video for prospecting?

Video Marketing 50

Video Marketing Screencast Peer-to-peer Stats 50

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. ONTO THE NEXT LAUNCH!

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. ONTO THE NEXT LAUNCH!

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Hinge Marketing

DECEMBER 28, 2015

The effervescent personality that fuels existing relationships and referrals is exchanged for an accepted corporate facade—a stock mix of familiar messages and visuals that do little to differentiate, clarify or define. Most professional service firms present two contradictory faces to the world. Why did you hire us again?"

Personalization 48

Personalization Brand Identity Branding Peer-to-peer 48

SnapApp

MARCH 17, 2016

Further presentations showcasing detailed peer examples of exceptional advocate programs delivered on exactly what I was hoping to see. . One of my biggest pet peeves is when you go to a conference and they have this big-name speaker who can’t relate to the audience one bit and you sit there wondering “why is this person here right now?” .

Peer-to-peer 48

Peer-to-peer Planning B2B Thought Leadership Work Management 48

SnapApp

MARCH 18, 2016

Further presentations showcasing detailed peer examples of exceptional advocate programs delivered on exactly what I was hoping to see. I say this because Jay continues his presentation by differentiating between the two different types of negative responders. ” Jay continued to tell us about the power of response.

Peer-to-peer 48

Peer-to-peer Planning B2B Thought Leadership Work Management 48

Hinge Marketing

FEBRUARY 2, 2016

” Such responses, however noble, cannot help your firm differentiate itself in a crowded federal marketplace. ” Such responses, however noble, cannot help your firm differentiate itself in a crowded federal marketplace. Differentiating your AEC firm in the federal marketplace is no easy task. But it can be done.

Work Management 48

Work Management Marketing Management Demand Paid Search Agency 48

Vidyard

MAY 20, 2015

This year’s summit was in Nashville, TN and marked the 10-year milestone for the conference. Over the course of the 4-day conference we heard tons of great speakers, case studies and keynotes…and even found some time to enjoy Music City. Here’s a quick recap of some of the key themes: Change is all around us.

Lead Ranking 51

Lead Ranking Top of Funnel Peer-to-peer First-Mover Advantage 51

SnapApp

FEBRUARY 28, 2018

By defining a brand’s particular kind of relationship, companies can create greater engagement, differentiation, and loyalty.”. . Forbes reports that sales reps who are active on social media outsell their peers by 78%. Marketers today do more than just shape campaigns and figure out how to market products and brands. .

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Content Standard

MARCH 13, 2018

” As always, the answer to the question of how to build an audience is as simple (no, not easy , but simple) as creating and maintaining a content hub that delivers a differentiated message regularly to your clearly defined niche consumer. .” But then what? Good question. Here are some of our favorites. Good Old Email.

Social Media 89

Social Media Ad Building Media Mobile Advertising 89

Hubspot

OCTOBER 23, 2014

Sure enough, another one of your connections has published a new piece of content, has been featured in the media, or is speaking at a conference. . You have so many questions about what to do and how to do it, all the while your peers seem to be easily “enhancing” their own personal brand. Also, how do you want to improve your brand?

Peer-to-peer 28

Peer-to-peer Personalization Allocation Brand Identity 28