Conference Differentiation Peer-to-peer Trade Show 
Trade Press Services
APRIL 29, 2024
In addition, many industry-specific associations offer global, national, and regional opportunities for connecting with industry peers. The saying that “it’s not just what you know, but who you know” still rings true in business today. Professional networks go beyond liking and sharing posts on social media.
Hinge Marketing
MARCH 11, 2021
“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again.
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Hinge Marketing
FEBRUARY 26, 2018
Perhaps most importantly, the study explains why some firms in every industry are growing much more dramatically than their peers, and what they are doing differently to bring about that growth. The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. percent in 2016 to to 9.1
Hinge Marketing
APRIL 1, 2020
And the context of professional services, the strongest personal brands are those that have not only a reputation for, but also high visibility around what the B2B marketplace prizes most: differentiated expertise. At Hinge, we write almost daily about company brands and personal brands. Your driving impulse is to be helpful. Bailey, Jr.
Hinge Marketing
FEBRUARY 2, 2022
In years past, much of the education would have occurred at trade shows, conferences, or special events. In years past, much of the education would have occurred at trade shows, conferences, or special events. Responses seem to be coming from a re-active and blind posture. Want to read the full report?
Hinge Marketing
DECEMBER 7, 2017
According to our most recent High-Growth Study , these firms enjoy significant advantages over their no-growth peers: Median annual growth rate of 34.3%. Typically, marketing gets little notice in the initial months of a leadership transition as more “urgent” matters demand your attention. Download the The Visible Firm Guide.
Chris Koch
NOVEMBER 5, 2010
Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. In order to differentiate themselves from the many other journalists receiving the same releases, self-respecting journalists never used anything from press releases in their stories. As in dead. Don’t do it anymore.
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