article thumbnail

How to Increase CTR in Your Email Marketing Efforts

Litmus

Knowing how to measure and increase your CTR not only improves your email campaign performance, but keeps subscribers coming back for more. Read on to learn about why email click-through rates are important, how to increase CTR with best practices , and ways to improve them with each send. . How to increase CTR in emails.

CTR 73
article thumbnail

Is Your Content a Winner? Uncover Insights with Anyword’s Benchmarking

Anyword

Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. Filter by topic, use case, or performance metric (CTR, impressions, conversions…). The challenge, however, has always been to predict the impact of your content before it goes live. What does this mean for you?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Research Round-Up] The Effectiveness of AI-Generated Images for Marketing

B2B Marketing Directions

2023 This paper describes the results of three studies designed to evaluate the performance of AI-generated vs. human-made images used for marketing purposes. In the first step, the researchers employed an image-to-text AI model to create a textual description of each human-made comparison image.

article thumbnail

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

I recommend further filtering the default report to show impressions, CTR, and average position, as well as clicks to the website. In similar fashion, how is the CTR so high for non-branded results overall? 3.53% CTR would seem fairly significant, particular when the average position is 24.4. Keyword Theme Visibility.

Analytics 243
article thumbnail

Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]

SendX

Click-through-rate (CTR) It’s the percentage of recipients who clicked on one of the links in your email. CTR helps you judge the performance of your A/B testing or multivariate testing emails. Once you choose a time period, then stick to it to make accurate comparisons each time. It will hurt in the long term.

Analytics 195
article thumbnail

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

I recommend further filtering the default report to show impressions, CTR, and average position, as well as clicks to the website. In similar fashion, how is the CTR so high for non-branded results overall? 3.53% CTR would seem fairly significant, particular when the average position is 24.4. Keyword Theme Visibility.

Analytics 201
article thumbnail

15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

Content marketing ROI is a percentage that shows how much revenue you gained from content marketing in comparison to what you spent. Content aimed at lead generation often includes CTA (calls to action) and is designed to capture contact information. CTR is calculated as clicks divided by impressions.