Convince & Convert

MARCH 8, 2017

This is also how television conglomerates operate. They don’t think of those channels in aggregate as “television programming.” HGTV, or any other television network, doesn’t just randomly put an episode on the air. Think TV Shows for Your Social Media Content Strategy. I post two episodes per week.

Television marketing 166

Television marketing Social Media Media Marketing & Strategy 166

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. Produce engaging video content.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard’s Award-Winning Personalized Video Campaign. Founded in 1979, The Telly Awards honours global excellence in video and television across all screens.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Marketing Insider Group

MAY 10, 2023

Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment. Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots. Work with a company that doesn’t tiptoe around the price discussion.

Marketing Agencies 2 262

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 262

Vidyard

JUNE 8, 2020

Vidyard’s Award-Winning Personalized Video Campaign Vidyard’s marketing campaign goals were simple: surprise, delight, and share their appreciation for their customers and followers during the holiday season with a memorable video that recipients would actually want to share.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

KoMarketing Associates

JULY 11, 2017

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. We spoke to Jason Hsiao , co-founder and chief video officer of Animoto , for more insight into the report.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

Content Marketing Institute

NOVEMBER 21, 2018

My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Every day, people watch over a billion hours of video. billion users each month.

Youtube 92

Youtube Ad Building Loyalty Communities 92

Ambal's Amusings

DECEMBER 28, 2012

YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. Youtique’ is the very first ‘webshop’ on YouTube.

Youtube 100

Youtube Advertising Channels Content Marketing Television marketing 100

Zoominfo

JUNE 20, 2019

Live streaming, or the transmission of live video, has taken the world by storm. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live. Today, we’ll let these live video statistics speak for themselves. Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries? What are the benefits of using live videos?

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

JANUARY 23, 2019

Content marketing strategies will incorporate more and more video into the mix in order to take advantage of our ever-shrinking attention spans and the platforms behind them (e.g., Snapchat, Instagram, and YouTube). Plus, the power within today’s smartphones puts a virtual television studio in everyone’s hands. Like this post?

Marketing AI 106

Marketing AI Video Marketing Brand Identity Branding 106

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices.

Advertising Agencies 82

Advertising Agencies Cost Per Thousand Advertisements Advertising 82

Hubspot

NOVEMBER 29, 2018

And videos have become key tools for realtors to share their listings and introduce themselves to prospective clients. They were initially recorded on VHS tapes, but she found the greatest success when she uploaded the videos to her website. I've compiled the best real estate listing and agent videos to inspire you to create your own.

Video Marketing 96

Video Marketing Ideal Customer Profiles Best Practices Lead Scoring 96

Zoominfo

JANUARY 21, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. The Beginner’s Guide to YouTube for B2B Marketing. 400 hours of video are uploaded to YouTube every minute.

Planning 164

Planning Work Management Zoominfo Storytelling 164

accelerate agency

AUGUST 15, 2021

In the past, if you wanted to increase your chance of success in marketing campaigns, you could just throw money at additional ads and better time slots on television and radio. What is a B2B SEO company? How do I choose a good company for SEO? What is a B2B SEO company? Decision-makers at companies lead busy work lives.

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Convince & Convert

APRIL 15, 2015

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. Google plays the long game better than any company, maybe in history. But, Fiber also has a very robust television offering.

Google 148

Google Paid Search Agency Television marketing Ads 148

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. To get attention, video is better but it'll have to work without audio. Notably, video production is usually based on a script.

Paid Content 101

Paid Content Facebook Video Marketing Paid Search Agency 101

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. Chances are, it’s a television ad. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Video and the Sales Funnel.

Planning 100

Planning Lead Ranking Lead Scoring Lead Generation 100

Hubspot

AUGUST 27, 2018

In a video posted to YouTube's official channel for creators, the platform revealed that the ability to make video ads unskippable will now be available to all creators in the YouTube Partner Program. Previously, this option was only available to select monetized video creators. Source: YouTube.

Paid Search Agency 62

Paid Search Agency Video Marketing Cable Ads 62

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Nor is it a television, radio, or online commercial. Content marketing isn’t advertising.

Content Marketing 220

Content Marketing Work Management Paid Search Agency Marketing Management 220

Hubspot

FEBRUARY 3, 2020

Buy video ad space on social platforms. As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. With the growth of online platforms and social media networks, like YouTube, Facebook, and Twitter, we've also seen the growth in opportunities for in-stream advertising.

Paid Content 99

Paid Content Paid Search Agency Ads Television marketing 99

Vidyard

JUNE 8, 2017

Bolstered by a recent trend towards cord-cutting, and devices like AppleTV and Google Chromecast, video podcasts are staking their claim as not only one of the most engaging syndicated content forms, but one of the most popular. Many brands are looking to video podcasting as a new medium for promoting thought leadership.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. When it comes to efficiency, video ads on connected TV should be the should be the choice you make.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Spiralytics

APRIL 12, 2023

Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Companies often use Twitter to share news about their products or services with customers. The platform also has an advertising and shopping system that makes it easy for companies to promote themselves and sell their products.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

ClearVoice

OCTOBER 17, 2018

More than 1 in every 4 ad dollars will be spent on video in 2018. We — and everybody else — have been telling you for a while that channels are optimizing for video more and more in recent years because users are more likely to engage with videos than with any other content. So where should you run video ads?

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. While tech companies have focused on getting their users to go live, they know that the eventual play is to gain that almighty advertising dollar.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Vidyard

NOVEMBER 11, 2013

Two weeks ago I shared my ideas as to the current state of video marketing with a small glimpse into the future, but in today’s post I want to bust out the crystal ball and tell you what I see coming in the next year onwards. The future of the Internet is television There has been a shift in living room media.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Biznology

OCTOBER 28, 2016

In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” But he goes on to note that “most consumption of online video remains very similar to watching TV via the internet.”.

Video Marketing 80

Video Marketing Work Management Marketing Management Verticals 80

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. But does she truly believe it? And Wall Street is watching.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. But does she truly believe it? And Wall Street is watching.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Contently

MAY 11, 2016

So when that happens, they’re going to research two or three companies. During his time at State Farm, Johnson also helped the marketing team shift its focus from traditional TV commercials to more engaging video content across different mediums. “We This isn’t just true for digital content, but also video on TV.

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

RebelMouse

APRIL 18, 2018

The Precarious Pivot to Video. Like many things on the internet, the value of social video has taken a few sharp turns in recent years. At the end of 2016, the digital publishing climate seemed to be weathering an all-in video strategy storm. all in on social video, the value of the visual format is not completely dead.

Video Marketing 42

Video Marketing Marketing & Strategy Industry CMS Television marketing 42

ClearVoice

MAY 14, 2021

We have all stumbled across a new company , product, or service and suddenly, we start to notice the brand everywhere. First, it’s served as a Facebook advertisement, then a video ad on Instagram stories. Then, your best friend forwards you a TikTok video about the brand.

Advertising Agencies 52

Advertising Agencies Planning Television marketing Paid Search Agency 52

Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. I'm talking about the "pivot to video.". August 7, 2017.

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

ClearVoice

FEBRUARY 1, 2022

Amber Whittington is a California-born Youtuber, actress, basketball player, activist, and the Founder of Amber’s Closet. She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. You can find her on Facebook , Instagram , Twitter , YouTube , and her website.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Convince & Convert

FEBRUARY 26, 2015

According to the company, five million negative tweets were sent out last year on those topics, a trend that hurts versus helps us. Inspired by the notion that “it only takes one tweet to start a trend,” the company released a thirty-second video on YouTube and Twitter during the Oscars.

Social Media 146

Social Media Brand Identity Branding Media 146