LeadSloth

MARCH 16, 2009

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Customer Experience Matrix

JULY 20, 2009

Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.

Active Conversion 120

Active Conversion Lead Ranking Lead Scoring Lead Management 120

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. This is done by creating the project as a branching flow chart, with rules to determine what takes place at junction. For example, it could use different rules for leads from different geographic regions.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

APRIL 5, 2011

You can judge for yourself by viewing several how to videos on the company's Web site.) Terminology aside, I don't find this much different from assigning customers to segments, assigning the segments to multi-step campaign flows, and assigning treatment rules to each step. But maybe I’m missing the point.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Customer Experience Matrix

JULY 17, 2009

It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features. The company plans to expand some of these database-related features by the end of this year. But time intervals between steps must still be built into the external selection rules.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

FEBRUARY 24, 2009

Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. Reason #2: Sloppy or inconsistent data entry, list uploads, and inbound lead forms with non-uniform company naming conventions are just a few of the reasons slowing down sales reps and missing out on great leads. The leads weren’t assigned to the right rep.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. Reason #2: Sloppy or inconsistent data entry, list uploads, and inbound lead forms with non-uniform company naming conventions are just a few of the reasons slowing down sales reps and missing out on great leads. The leads weren’t assigned to the right rep.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. Reason #2: Sloppy or inconsistent data entry, list uploads, and inbound lead forms with non-uniform company naming conventions are just a few of the reasons slowing down sales reps and missing out on great leads. The leads weren’t assigned to the right rep.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. Reason #2: Sloppy or inconsistent data entry, list uploads, and inbound lead forms with non-uniform company naming conventions are just a few of the reasons slowing down sales reps and missing out on great leads. The leads weren’t assigned to the right rep.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Here they are, in a nutshell: 1.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Customer Experience Matrix

OCTOBER 22, 2009

This one-stop-shopping will be most attractive to small and mid-size companies, although I expect that larger firms will eventually want it too. The email features cover all the basic requirements: template-driven personalized messages, universal and campaign-level exclusion rules, and both static and dynamic list definitions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 9, 2012

Before building its system, the company spent six months talking to current marketing automation users. Marketing automation gurus have long argued that companies need to define their processes in advance of deploying a new system. Naturally, NurtureHQ disagrees. This isn’t a new insight.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 14, 2011

This isn't an option at bigger companies, where one or more CRM systems are often deeply embedded. I did find the implementation rather basic: users must write rules in a scripting language and the content is embedded in the email templates rather than read from a shared library. But I digress.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. The system is a little above-average in that emails can contain if/then rules to display different images based on differences in lead data. Partner management.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

APRIL 1, 2009

Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop. But the technology is nothing special: a page tag sends the visitor’s IP address to DemandBase, which looks up its owner in standard Internet registries.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

LeanData

AUGUST 18, 2014

In Salesforce.com, leads come in as individuals, not accounts. Don’t they know that I have an active opportunity with that company. There’s a fundamental challenge within Salesforce.com whereby the inbound leads are not associated to accounts until a sales rep manually attaches the lead to the account.

Salesforce.com 40

Salesforce.com Lead Ranking Marketing Qualified Leads Top of Funnel 40

LeanData

AUGUST 18, 2014

In Salesforce.com, leads come in as individuals, not accounts. Don’t they know that I have an active opportunity with that company. There’s a fundamental challenge within Salesforce.com whereby the inbound leads are not associated to accounts until a sales rep manually attaches the lead to the account.

Salesforce.com 40

Salesforce.com Lead Ranking Marketing Qualified Leads Top of Funnel 40

Customer Experience Matrix

FEBRUARY 12, 2009

But the company has been around since 2001 and has thousands of customers, so there must be something to it. The fifith core function, integration with Salesforce.com , is not provided because Infusionsoft has its own sales automation capabilities. Like a free breakfast at Denny’s, that sounds too good to be true.

Pricing 120

Pricing Price Impressions Marketing Management 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com. This requires users to add a bit of Javascript to company Web pages.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Marketing Insider Group

MARCH 3, 2011

In the consideration stage we need to help them understand that there are solutions to their problem and subtly let them know that our company can help. Sooo many companies make this hard on the customer but the company that makes it easy will win more business. Centralizing Content.

CMS Development 100

CMS Development Top of Funnel B2B Marketing Content Marketing 100

Customer Experience Matrix

DECEMBER 3, 2008

In fact, Pardot in particular provides advanced capabilities including progressive profiling (automatically changing the questions on forms as customer answer them) and dynamic content (rule-driven selection of content blocks within emails and Web pages). One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

APRIL 5, 2009

For example: - emails and Web forms can be personalized with lead data, but don’t incorporate rule-selected content blocks. - Lead scores can be based on just a few attributes and activities: industry, job title, company size, location, lead source, email status, activity indicator, most recent activity date, and visits to specific Web pages.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

LeadSloth

JULY 12, 2010

Marketing departments at mid-size companies. Mid-size companies have dedicated marketing people, an IT department, a CRM system, and generally more sophisticated requirements. These editions also make it possible to integrate with Salesforce.com and – through partners – with other CRM systems. Conclusion.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

OCTOBER 16, 2009

Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But as Web Analytics guru Avinash Kaushik described, the 10/90 rule applied: for every dollar you spend on a tool, you need to spend 9 dollars on analysts to get the most out of the tool. But that percentage is rapidly growing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Smashmouth Marketing

JUNE 25, 2009

Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. I asked him what separates Pro and Enterprise as a reason a company would just purchase Pro versus the full marketing automation product. sales genius.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Anything Goes Marketing

NOVEMBER 27, 2006

Go there right now and type in the name of your company and see what happens. SearchSpell Typo Search : Want to know if people search for your company or your products but make spelling errors? SE-Tools : Type a web page address and SE-Inspector will check its title, meta tags, text, url, link popularity and keyword density.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Terminus

NOVEMBER 14, 2017

At ExactTarget, he served as CMO for 6+ years and helped grow revenue from $40M to well over $400M, through IPO, and ultimately acquisition by Salesforce.com. However, I often see companies struggling to know how to unlock the power of partnerships. The fastest way to build a brand is on the shoulders of giants. Executive Ownership.

Effectiveness 28

Effectiveness Video Marketing Startups Enterprise Management 28

markempa

JULY 7, 2006

Companies that make closed loop feedback work have higher lead-conversion rates than those that do not. Ultimately, companies that “huddle” more frequently improve all phases of the sales and marketing continuum and their return on investment. Neither Salesforce.com nor Sugar CRM are. It works wonders!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Customer Experience Matrix

MARCH 29, 2016

Again, this is different from defining selection rules separately for each campaign, which is how conventional marketing automation and real-time interaction systems work. Attaching all campaigns to a single journey map simplifies creation of selection rules and provides greater visibility into relationships among campaigns.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Customer Experience Matrix

JULY 1, 2016

YesPath relies heavily on Bombora intent data to find companies and individuals (or, more precisely, anonymous cookies) that are interested in topics relevant to a marketer’s products. This means that individuals from the same company with different personas will be in different programs and potentially receive different experiences.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 13, 2009

Back in early January I posted a discussion on treatment of Company-Level Data in Demand Generation Systems. My original approach in the Guide had simply been to ask vendors whether they had a separate company table in their system. Ok, now for the company-level data itself. SFDC" stands for Salesforce.com.)

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 29, 2010

Other systems select campaign members with rules that can access a broader set of data. GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. These can be stored outside of Treehouse so long as there’s a tag for Treehouse to call them. Web analytics. download and document management.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

MARCH 30, 2009

The latest version actually offers integration with Salesforce.com as well, making the system more suitable for larger organizations. Leads can enter a sequence when they fill out a Web form, are manually added by the user, or trigger the conditions specified in a “global rule”.

Demand Generation 120

Demand Generation Small Business Marketing Cost Demand 120

ClickZ

JUNE 20, 2019

That decision will obviously depend greatly on your budget, company size, industry, and specific use cases. It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. These include lead-scoring packages, list-building features, contact tags, and campaign rules.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Customer Experience Matrix

JANUARY 3, 2013

That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation. These fill a demand for powerful but moderately-priced options by both marketing services providers and mid-sized companies.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

MARCH 25, 2009

In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. The company is set to add these in two weeks, however.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120