Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. When customers share a post or photo featuring a brand or product, their entire network sees it. The song quickly went viral and received over 17 million views in the first year.

User-Generated Content 174

User-Generated Content PR Word of Mouth Viral Marketing 174

Oktopost

DECEMBER 1, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Many organizations are shifting their social strategies across different networks to focus on becoming “professional trolls” in order to gain momentum and even go viral. Episode Summary.

Social Media 114

Social Media Media Transparency Viral Marketing 114

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Leading Edge Virtual Event Platforms. Total reviews: 339. Total reviews: 28.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Outgrow

AUGUST 12, 2021

9 Calculators Every SaaS Company Need – No Code SaaS Calculators. The SaaS market will be clocking in revenue worth $123 Billion by 2021. Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. The need of the hour is interactive content.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Read on to get their insights.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. But the format is still underused across the major social media networks. Social media video marketing statistics.

Social Media 140

Social Media Statistics Video Marketing Social Marketing 140

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Excelsior Research

SEPTEMBER 28, 2022

Make it viral! Digital marketing with the combination of social media is driving the companies crazy by reaching more markets every day. Digital marketing with the combination of social media is driving the companies crazy by reaching more markets every day. How does it help to reach more markets?

Brand Identity 52

Brand Identity Branding Viral Marketing Social Media 52

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Build an audience Going viral on TikTok was an impressive milestone for Figo.

Social Media 108

Social Media Media Business Viral Marketing 108

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. To hashtag or not to hashtag?

Effectiveness 118

Effectiveness Social Media Paid Search Agency Viral Marketing 118

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. But what’s the fuss all about?

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Marketing Budget 110

Marketing Budget Budget Programs Enterprise Management Work Management 110

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. billion in 2020.

Social Media 86

Social Media Work Management Marketing Management Service 86

Optinmonster

NOVEMBER 3, 2021

Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. After all, creating any video costs your company time and money. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). Data Source.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

MARCH 14, 2024

“Build it, and they will come” is a line we hear so often, and marketers know just how flawed that is. Observers point to several reasons , and one of them is weak marketing. Content distribution is a core component but often an underutilized aspect of content marketing. Take, for example, the movie John Carter.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Convince & Convert

MARCH 17, 2015

As a consequence, companies are making three key changes to their marketing approach: 1. Adoption of marketing technology to makes it financially and operationally viable to message in a hyper-targeted, 1-to-1 fashion, eschewing reach for relevance. Twitter Just Got Serious About Influencer Marketing. Change the Target.

Advertising Agencies 164

Advertising Agencies Paid Search Agency Paid Social Agency Youtube 164

Content Standard

OCTOBER 6, 2014

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. In fact, social media is the second-most-common platform online video is produced for, behind company websites.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

Martech

AUGUST 9, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and let’s continue stitching it all together. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Facebook 112

Facebook Ad Exchange Advertising Agencies Mobile Advertising 112

Content Standard

JUNE 9, 2015

A year ago, brand video sharing and engagement on YouTube was 20 times higher than on Facebook. Marketers have discovered the power of video content to attract potential customers and followers. Google’s YouTube is still the second-largest search engine and the leading video platform for driving overall views.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

readwrite

AUGUST 1, 2010

A search for “snuggie parody” on YouTube yields 1,440 results. The company grabbed some of the less-insulting parodies and posted them on the Snuggie Fan Club website , and it has announced the Snuggie Choice Film Awards – a request for “commercial, short film, documentary or parody” videos.

Viral Marketing 40

Viral Marketing Youtube Paid Search Agency Ads 40

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. And with the growth in video consumption has come an accompanying increase in video marketing. . Why Video Marketing.

Paid Content 70

Paid Content Video Marketing Work Management Marketing Management 70

Martech Advisor

JANUARY 30, 2020

In the era of #deletefacebook, do marketers still need a strategy for this social media platform? The answer is a resounding YES – in this article, we explore this terrain with insights from leading marketers and commentators. But this doesn’t make Facebook marketing strategies irrelevant in 2020.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So what can you do?

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Valasys

MAY 20, 2020

LinkedIn’s Viral Actions and Their Upstream or Downstream Effects. Reactions, Comments, and Shares are collectively referred to as “viral actions.” This approach has several loopholes: When it comes to the passive customers of the feed click and viral traits may be minimal or sparse.

Dwell 52

Dwell Linkedin Viral Marketing SERP 52

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. While tech companies have focused on getting their users to go live, they know that the eventual play is to gain that almighty advertising dollar.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Contently

MAY 2, 2018

Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. However, the most effective marketing happens within a couple months of the publish date.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

PR 128

PR Work Management Paid Search Agency Planning 128

Hubspot

AUGUST 2, 2018

population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook. Here’s all of LinkedIn’s targeting options: Company. Company Name.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

JULY 24, 2020

As a marketer, it's something I can't really help. My admiration for the commercial led me to Erba , a creative agency offering a full range of marketing and advertising services. Companies leverage agencies like Erba to produce professional, effective campaigns. Pricing Models. Hourly Rate.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 96

Valasys

MAY 26, 2020

On the 23 rd of May 2020, 6sense, a leading account engagement platform, announced the integration of its innate Dynamic Segments with LinkedIn’s Campaign Manager (LinkedIn is the world’s largest online professional networking website). The users will now be able to benefit from the synced data and insights.

Ideal Customer Profiles 59

Ideal Customer Profiles Linkedin Work Management Marketing Management 59