Remove Companies Remove Domain Remove SERP Remove Wikipedia
article thumbnail

Domain Authority: The Ranking Factor Every SEO Should Know About

Hubspot

But even though you can’t optimize for all of Google’s ranking factors, you can still optimize for one of the search engine’s most important ranking factors -- domain authority. From Google’s perspective, domain authority is like your website’s reputation as a thought leader. What is domain authority?

Domain 78
article thumbnail

How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs. Content Type.

SEO 149
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Optimizing for Bing & DuckDuckGo

Method and Metric

If these sites are from trustworthy sources, like sites that end in.edu,org, and.gov domains, so much the better, especially for Bing. Domain age is more important to Bing than Google – the older the site that’s linking to yours, the better. Looking up SEO on Wikipedia would be “!w Content is Queen. – Add your own.

article thumbnail

What is SEO in marketing?

Scoop.it

Companies foisted their text messages on random customers, hoping a small number of them would be interesting enough to make a product purchase. Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. Marketing used to be a nagging-like and pushy affair.

SEO 52
article thumbnail

How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

Don’t skim your subject – If your readers want a general overview of any topic under the sun, they can consult Wikipedia. Link to sources with high domain authority – they’ll give your pages a boost by dint of association. Link to sources with high domain authority, says @JuliaEMcCoy. Ready to conquer the SERPs?

article thumbnail

7 Baidu SEO Fundamentals B2B Marketers Need to Know

KoMarketing Associates

As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. Baidu continues to dominate the search engine space in China and as such, companies need to know the best practices of Baidu SEO. Let’s dive in: .

article thumbnail

The Plain English Guide to Google's Knowledge Graph

Hubspot

That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. However, there are some strategies you could implement to make it more likely and easier for Google to use your company in the panel.

Google 67