Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 99

ROI Top of Funnel Work Management Advertising Agencies 99

Contently

MAY 13, 2024

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. You’ve got third-party cookies to thank.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Oktopost

APRIL 29, 2024

Doing this helps to drive your leads that you are in contact with further down the funnel. Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. How can marketers use social intent data? What is social intent data?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 281

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 281

Inbox Insight

MAY 24, 2024

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Choozle

OCTOBER 14, 2021

We all know that the typical sales funnel is built into three segments: awareness at the top doing work to build your brand; consideration in the middle where customers can explore your offerings; and conversion at the bottom where the sale is made. In fact, companies that do it experience a 15-20% lift in marketing ROI.

Top of Funnel 52

Top of Funnel Marketing Funnels Webinar Metrics ROI 52

Choozle

OCTOBER 14, 2021

We all know that the typical sales funnel is built into three segments: awareness at the top doing work to build your brand; consideration in the middle where customers can explore your offerings; and conversion at the bottom where the sale is made. In fact, companies that do it experience a 15-20% lift in marketing ROI.

Top of Funnel 52

Top of Funnel Marketing Funnels Webinar Metrics ROI 52

The Marketing Blender

MAY 4, 2021

The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. But how do you really know if your marketing efforts are successful? It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. This knowledge forms the foundation of your digital marketing efforts.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

B2B Marketing Directions

JUNE 9, 2024

(This month's Research Round-Up discusses some of the major findings found in the Spring 2024 edition of "The CMO Survey" and a set of interesting perspectives from the "2024 Annual Marketing Report" by Nielsen.) Source: Christine Moorman Spring 2024 edition of "The CMO Survey" A survey of 292 marketing leaders at U.S.

CMO 54

CMO Customer Surveys Marketing Report Research 54

Martech

OCTOBER 25, 2023

Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East. Get MarTech!

Paid Search Agency 105

Paid Search Agency Lead Ranking Advertising Agencies Ads 105

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? What are the gifts? How do you determine gift value?

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. How do you know which tactics work and who’s just blowing smoke?

Cost per Lead 226

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 226

Bannerflow

JULY 30, 2020

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. It symbolises that perfect harmony between advertising activity and that elusive sale. Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time.

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

Televerde

MAY 13, 2024

A standout top-of-the-funnel marketing strategy is a must for brands that want to catch the attention of their target prospects and win them over their competitors. But in crowded markets, how can you be sure your marketing content and outreach is visible?

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

Martech

OCTOBER 4, 2023

First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for the airline’s digital marketing partner Brainlabs North America. They chose an unusual channel for this: programmatic advertising. Dig deeper: Bid shading costing advertisers $6.6

Marketing AI 107

Marketing AI Advertising Agencies Funnel Advertising Intent Signal 107

Contently

FEBRUARY 22, 2023

In fact, 91% of people say they’d like to see more videos from companies they support. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Yet marketers are still challenged by new, fast-moving video formats that continue to redefine the landscape.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Why you need to measure your inbound marketing efforts. Additionally, ROI stats are vital to getting board-level buy-in.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Sword and the Script | B2B

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey. Your audience should always be at the center of all of your marketing strategies and tactics.

Paid Search Agency 119

Paid Search Agency Paid Content B2B Marketing Companies 119

Full Circle Insights

SEPTEMBER 12, 2022

Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. According to a survey conducted by ITSMA , 87% of marketers say that ABM efforts outperform other marketing efforts.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

FunnelEnvy

APRIL 3, 2023

Paid advertising campaigns on one of today’s many prominent digital media channels can be a valuable part of any funnel. One of the key advantages of paid ads (also called PPC) is that they offer quicker access to a larger audience than organic strategies like SEO and referral marketing. Browsing time.

Paid Search Agency 78

Paid Search Agency Ads Advertising Funnels Funnel Advertising 78

Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. Both hard and soft metrics feed into calculating ROI.

ROI 134

ROI Top of Funnel Planning Click Rate 134

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. Prepare to debunk myths , grasp future trends, and refine your advertising approach for unparalleled success.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Martech

MARCH 18, 2022

When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. ” Get the daily newsletter digital marketers rely on. ‘Tell me what marketing campaigns I should do next year.’

Marketing Attribution 113

Marketing Attribution Multi-Touch Attribution Full Circle Insights Lead Ranking 113

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. However, mid-funnel efforts cannot be brought to fruition unless you capture more of that hard-earned, top-funnel traffic.

Marketing Analytics Tools 134

Marketing Analytics Tools Social Media Top of Funnel Analytics 134

Top Rank Marketing

NOVEMBER 9, 2023

But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature. Marketing leaders across industries are wondering: How much of my marketing budget should be allocated to SEO, and what can we expect to get out of it? There’s no question that SEO delivers a return on investment.

Lead Scoring 132

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 132

B2B Digital Marketer

DECEMBER 7, 2023

The role of CPCL in marketing. As the lifeblood of any B2B marketing strategy, leads represent potential revenue ; but not all leads are created equal. From sophisticated lead nurturing tactics to refining your sales funnel, we will explore how top marketers and sales teams bridge the gap between quantity and quality.

Lead Ranking 52

Lead Ranking Lead Scoring Sales Qualified Leads Leads 52

PureB2B

MARCH 18, 2022

Most companies in the B2B technology space either have a desire to, or already use some sort of integrated marketing strategy that combines multiple channels to create a unique buyer experience. Unfortunately, integrated marketing strategies don’t always include the sales experience. Marketing to the Sales Pipeline.

B2B Sales 62

B2B Sales Top of Funnel ROI B2B Marketing 62

PureB2B

MARCH 18, 2022

Most companies in the B2B technology space either have a desire to, or already use some sort of integrated marketing strategy that combines multiple channels to create a unique buyer experience. Unfortunately, integrated marketing strategies don’t always include the sales experience. Marketing to the Sales Pipeline.

B2B Sales 62

B2B Sales Top of Funnel ROI B2B Marketing 62

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. My colleague wasn’t convinced. Objectives.

Copywriting 218

Copywriting Paid Search Agency Advertising Agencies Content Marketing 218

Madison Logic

SEPTEMBER 14, 2023

According to LinkedIn’s 95/5 rule , only 5% of your target accounts are in-market, which means that 95% of accounts aren’t ready to buy just yet. While it’s important to invest in efforts that target the 5% of people who are “in-market” today, you need a full-funnel strategy that delivers persistent messaging with the other 95% as well.

Multi-Channel 52

Multi-Channel Top of Funnel Account Based Marketing Advertising Channels 52

Madison Logic

JANUARY 26, 2023

In our new ABM Customer Stories blog series, we’ll spotlight great companies leveraging account-based marketing (ABM) and Madison Logic to achieve big results. They needed to understand how to improve the performance of their overall ABM strategy and demonstrate ROI.

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Top of Funnel 52

Contently

DECEMBER 10, 2020

As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window. I feel fortunate, from a marketing perspective, that the year has been a good one—all things considered. Remaining agile.

Planning 216

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 216