Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. And as a result, so has the role of social media managers. Plus, everyone is competing for attention.

Social Media 91

Social Media Media Content Storytelling 91

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. When Instagram launched Reels, we were quick to adopt the new video format. For each video, we used TikTok’s native features to add closed captions and music or sounds. What we tested.

Marketing & Strategy 114

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 114

Bluetext

MARCH 19, 2024

TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities. Experiment with creative storytelling formats, catchy music, and engaging visual effects to resonate with the platform’s youthful audience.

Social Media 43

Social Media Linkedin Thought Leadership Media 43

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Creating video content isn’t a novel concept.

B2B Marketing 115

B2B Marketing B2B Enterprise Management Paid Search Agency 115

Vidyard

DECEMBER 18, 2020

Holiday videos are among the few opportunities marketers have to set aside their (well-intentioned) product-pushing agendas and focus on making a really good video, for the sake of making a really good video. If the thought of coming up with the perfect holiday video is cramping your holiday cheer—relax. And you can!

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. In September 2021, they launched their social-first community initiative: Scene In Black. million views.

Brand Identity 97

Brand Identity Branding Budget Programs Communities 97

Martech Advisor

JANUARY 3, 2020

Video still persists to be the king of content, which makes YouTube a critical channel for social media marketing. Jeff Abston’s ‘YouTube Growth Hacking’ is a step-by-step guideline to YouTube marketing for beginners as well as intermediate users of this video channel. YouTube Growth Hacking by Jeff Abston.

Social Media 135

Social Media Social Marketing Media Planning 135

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SocialPilot

FEBRUARY 11, 2024

Search for influencers who actively engage with their audience through comments and direct messages, fostering community. Identify influencers with experience in hosting impactful events or webinars, enhancing community engagement. Need some fresh, viral ideas that’ll light up our feed. What’s the buzz? Let’s fine-tune our game.

Sales Management 87

Sales Management ROI Planning Work Management 87

LeadSquared

DECEMBER 28, 2016

An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. If 2016 saw the rise of online video, 2017 will see the explosion of video content on tiny mobile screens. Why video marketing should not be ignored.

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. The easiest way to build a personal brand is to create your social profiles, engage actively in the various communities, be approachable and helpful, and reach out to people.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Content Standard

JANUARY 7, 2017

Everyone’s talking about live video, and many brands are trying to get in on the action. From major media organizations like NPR to independent beauty product sellers, streaming video’s potential for reaching an engaged, real-time audience has made it a new frontier for warfare among the various social media platforms.

Video Marketing 83

Video Marketing Storytelling Social Networks Paid Search Agency 83

SocialPilot

JANUARY 21, 2024

They also engage their followers with regular Q&As, polls, and fun contests, encouraging user-generated content and fostering a vibrant online community. The Power of Videos Step aside, static images; make way for dynamic videos! This not only builds a sense of community but also boosts your visibility on the platform.

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. Everyone wants to belong to a culture or community.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Outbrain

JUNE 16, 2021

Video content is an effective way to grab consumers’ attention and boost engagement. Video is one of the most in-demand media formats globally, with 54% of consumers preferring to see video content from brands and businesses over any other format. 7 tips for driving video engagement for your brand or business.

Video Marketing 29

Video Marketing Storytelling Mobile Advertising FAQ 29

Spiralytics

NOVEMBER 14, 2023

Over half (51%) first discover brands through YouTube videos, showing the importance of visual storytelling in modern marketing. Video is proving to be the method for effectively engaging with this tech-savvy generation. Build and engage with online communities Connection is paramount in Gen Alpha’s interconnected upbringing.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Convince & Convert

JULY 2, 2015

In today’s episode of the Business of Story podcast, your host, Park Howell has a fascinating conversation with Jonah Sachs, Co-Founder and Chief Storytelling Officer of Free Range Studios , author of Winning the Story Wars , and creator of viral videos like The Story of Stuff series and The Meatrix. The Hero’s Journey.

Storytelling 146

Storytelling Advertising Agencies Viral Marketing Paid Search Agency 146

Vidyard

DECEMBER 18, 2013

Who would have guessed that the important thing I had to drop everything to watch was a video from an airline? The now viral WestJet video is exactly the kind of magic marketers are asking Santa for (and for good reason). ” Fortunately, this just isn’t true. Moreover, the main takeaway is that they care.

Video Marketing 51

Video Marketing Paid Search Agency Planning Work Management 51

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. User-generated content inspires your community to create and share content about your brand. million videos uploads on Facebook.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Hubspot

SEPTEMBER 12, 2019

While these ads are almost always high-quality and require a big budget, they still use basic marketing tactics, such as storytelling and playing on human emotions, to successfully boost brand awareness. I've also included a few takeaways that video marketers can learn from each. 4 Outstanding Commercial Nominees of 2019.

Video Marketing 75

Video Marketing Paid Search Agency Marketing & Strategy Amazon 75

SnapApp

JANUARY 15, 2015

Using SnapApp, the team was able to design a user-generated video contest targeted towards engineers, marketers, and hobbyists designing electronic products. The contest gathered over 218,000 votes, largely thanks to “going viral” within the community – 165,337 visitors were referred through social channels. The Contest.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. Find out more: Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Zoominfo

MARCH 14, 2018

Jay is a favorite in the marketing community, and today we tell you why. You’re competing against your customers’ friends and family and viral videos and cute puppies. He’s created five multi-million dollar companies and is a 7 th -generation entrepreneur. Keep reading for the top four reasons marketers love Jay Baer!

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

MKT1

FEBRUARY 27, 2023

A team with go-to-market skillsets & storytelling ability. For example, Figma not only falls into the “free plan” category below, but also has network effects, a thriving community, and lots of integrations and creators that help drive growth. It's natural to then start a Slack group for these people.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Influencer marketing is designed to tap into an existing community of engaged followers on social media. Video Marketing. Buzz Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Sprout Social

OCTOBER 23, 2019

There are plenty of marketing tactics that companies use to improve brand loyalty, including providing stellar customer service, rewards programs, having a strong brand story, community building and more. The last thing you want is to go viral as a brand that is rude to their customers on social media. Build a community.

Loyalty 86

Loyalty Ad Building Brand Identity Branding 86

ClearVoice

FEBRUARY 1, 2022

These are 12 Black Creators who spark change both within their digital communities and around the world. She is well known as one of the leading voices fighting for equality for the LGBTQ+ community. She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. Amber Whittington, The Founder of Amber’s Closet.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Contently

JUNE 19, 2019

When we published our founders’ contract with the freelance community earlier this year, we promised to establish a Freelance Advisory Board full of individuals who will ensure Contently is doing our part to support them, both within our own platform and the wider freelance economy. John Pring.

Enterprise Management 162

Enterprise Management Work Management Paid Search Agency Marketing Management 162

Content Standard

JUNE 9, 2015

A year ago, brand video sharing and engagement on YouTube was 20 times higher than on Facebook. This year, the king of video had a month-long celebration for its 10-year anniversary , but it is no longer leading the views and engagement growth charts as Facebook has now taken the digital throne.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

Outbrain

JANUARY 1, 2019

This was accomplished by a professional Formula One driver in a specially fitted Range Rover SUV, featured in a nail-biting video by Land Rover. Promoted on social media, it uses a storytelling approach to broadcast the values of the Land Rover brand (excellence, daring, success), for an unforgettable native experience. #2 VentureBeat.

Paid Search Agency 55

Paid Search Agency Marketing AI Examples Ads 55

Hubspot

MAY 11, 2018

It also fuels the virality of bad news on social media and Google , so it’s crucial for PR professionals to quickly react to any negative claims about their brand and mitigate the damage. You can also manage your online and local community relations, handle investor relations, and even be your brand’s spokesperson. Community Relations.

Public Relations 77

Public Relations PR Press Conference 77

Hubspot

AUGUST 20, 2018

Anger and passion make us stubborn … and stubbornness leads to viral content and loyal followers. Think about that Facebook video about a local tragedy or political issue that has tons of likes and thousands more comments. Storytelling is a surefire way to connect with your audience. Create a Movement or Community.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Content Marketing Institute

SEPTEMBER 26, 2018

Then, we asked the CMI community for additional answers. It will power the future of storytelling. How can we make something go viral? I can make this go viral for you.” Going viral became a thing back in the 2000s. This is a promise they cannot make,” says Rob Wynne of Wynne Communications.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Biznology

MARCH 20, 2018

My expertise, however, is online community outreach and engagement. “Mizuno USA hired me to join their AOR, McKinney, to help them leverage the power of online influencers and social media to help introduce an online runner’s community they were launching called the Mezamashii Project. ” Digital advertising is ephemeral.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Hubspot

APRIL 23, 2015

And what better medium to propel this new wave of humanized marketing than video? It’s one of the most effective mediums for marketers -- a study by Invodo discovered that 52% of marketing professionals worldwide name video as the type of content with the best ROI. 7 Examples of Brilliant Video Marketing Campaigns.

Video Marketing 28

Video Marketing Campaigns Advertising Agencies Paid Search Agency 28

Parse.ly

OCTOBER 22, 2019

Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. Whether you want to build a webinar program out of a successful blog series or focus on video, Low’s advice on what works will apply. Inspiration.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63