SalesIntel
OCTOBER 20, 2023
While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. The B2B data and intelligence landscape is always competitive with new entrants coming in each year.
Sprout Social
FEBRUARY 1, 2021
For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep.
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Moz
NOVEMBER 2, 2020
“Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest. This annual event invites communities to shop at small, local businesses on the Saturday following Thanksgiving. In 2020, it’s time to turn up the local SEO industry’s dial on conscious spending.
Marketing Insider Group
JANUARY 11, 2021
With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers. But there are some positives of going virtual. There may be more than you think. What are your main priorities and goals for 2021?
Customer Experience Matrix
MARCH 24, 2016
To encourage input from the larger community, I’m posting it publicly on this blog. To encourage input from the larger community, I’m posting it publicly on this blog. If things get really big, you could also split B2B vs B2C or enterprise vs. SMB. Do you NEVER sleep?) You’re welcome. Unga bunga bink!
Paul Gillin
MAY 27, 2010
Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? Spiceworks does a very good job of managing B2B communities.
markempa
DECEMBER 30, 2013
Through Dell’s efforts in establishing its very own Social Media & Community University, which 105,000 employees have attended, and its Social Outreach Services, Dell has turned thousands of brand retractors into advocates. In 2012, the top focus for B2B marketers was understanding and leveraging social media.
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