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Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Google Optimize is more of a freemium tool; a limited-feature version of Optimize 360, Google’s complete beefed-up optimization tool. Google Optimize 360 has none of those pesky limits and has customer support (and it comes with a price tag). Both are part of the Google Marketing Platform. Convert does it.

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What’s New with HubSpot’s SEO & CMS [2023 Update]

SmartBug Media

HubSpot’s CMS is first and foremost marketing-focused. The platform streamlines efforts if you want to merge your website and your marketing efforts together. The back-end maintenance can become really technical, which is why HubSpot takes care of this for you so you can focus on your marketing efforts instead.

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10 Split Testing Tools to Grow Your Optimization Program

Convert

We’re considering other tools, but for the volume and complexity of our tests, Google Optimize is able to service our needs. It’s simple, free to use, and we can integrate directly with Google Analytics with no engineering resources. They have a knowledge base and live chat. Alex Birkett of Workato.

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Showcasing the Top Content of 2022

Parse.ly

Analytically speaking, it’s been a big and bright year for content. marketing content. HelloFresh struggled to stand out in a crowd of too many cooks, but now they hold one of the biggest shares of the at-home meal kit market thanks to content optimization from Parse.ly. marketing content. Top-performing Parse.ly

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Starting a Blog for Your Business: Checklist

Sharpspring

They have no engagement and no community. If you are planning to add blogging to your digital marketing strategy, do it right from the very start. Write it down, keep it visible, share it with your marketing team and refer to it often. They have community and you don’t. Action item: . They are known and you are not.

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Content Marketing Hierarchy: Building Your Main Content Hub

ClearVoice

And so are 90 percent of marketers who are already using content in their marketing efforts. In this content marketing hierarchy overview , we took a deep dive into the importance of structuring and organizing your content for a positive brand experience. As content marketers, we have to keep up with so much jargon as it is.

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Employee Self-Service: The Complete Guide

Salesforce Marketing Cloud

An employee self-service system combines interactive web applications with searchable knowledge base articles to deliver a full suite of features. The interactive portions of ESS systems may combine automated systems with a ticket-based help desk system. Just as your business is always evolving, so too is your knowledge base.