NuSpark Consulting
AUGUST 9, 2015
As marketers and demand generators, we are always researching and looking for new and efficient ways to drive leads into the funnel, in order to follow-up with more content as nurture, or tele-services. I recently re-discovered the concept of co-registration as another means of capturing email addresses of interested prospects.
Webbiquity
MAY 3, 2022
In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. Going forward, those priorities will shift to more focus on the quality of contacts; the level of engagement with key contacts; and engagement beyond just the few days of the live event.
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Marketing Insider Group
AUGUST 17, 2020
Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. As part of your reporting, show your sponsors how many people attended your event and whether the attendees represented their target market. ———-.
DiscoverOrg
FEBRUARY 13, 2019
The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).
Opt Intelligence
SEPTEMBER 28, 2021
Grow your email marketing database. This can take many forms, but it can included volunteered information such as email sign up or other contact information, or actions taken on your website. Without access to these databases of third party data, marketers need to bolster their first party data strategy.
Hubspot
JUNE 23, 2020
To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Reminding registrants why the event might be valuable to them will refresh their memory about it and increase the likelihood of them showing up to it. Leverage Co-Branded Opportunities. Here are their five go-to tips.
Salesforce Marketing Cloud
NOVEMBER 29, 2023
Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Distributors buy directly from the businesses, then market and sell to customers in their operating regions. Access to new markets. One way around this is to use product registration.
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