B2BMarketing.net

APRIL 26, 2024

In an era defined by shifting buying group dynamics and an ever-expanding digital landscape, the role of the chief marketing officer (CMO) is undergoing a profound transformation. The post Unlocking CMO success: The potential of ABM at scale appeared first on B2B Marketing.

Account Based Marketing 59

Account Based Marketing Demand Generation CMO ABM 59

Navigate the Channel

SEPTEMBER 29, 2023

Here are 5 steps you can take to maximize communications between your Chief Marketing Office (CMO) and the customers that really matter. You spend less because you are doing your deals in the off-season, and your partner is validated because you recognized long-term potential instead of following short-term trends.

CMO 65

CMO Advertising Agencies B2B Storytelling 65

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Here’s my take on some of the key findings from the report: Digital ad spending increased 14% since 2016, compared to virtually zero growth (0.6%) in traditional ad spending.

CMO 218

CMO Customer Surveys Analytics Planning 218

Marketing Insider Group

OCTOBER 28, 2021

There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CMOs want to deliver results. The most critical role of a CMO, according to CEOs, is to grow the business. CMOs want to deliver ROI and show real proof that what they’re doing works. CMO tenure is at the lowest point of the last decade.

CMO 225

CMO Banner Ads Paid Search Agency Paid Social Agency 225

The Marketing Blender

FEBRUARY 26, 2024

Here is our guide for how to select a fractional CMO agency if you run a B2B company. It’s Time to Contact a Fractional CMO Agency When… Here are a few key indicators that your organization should look for a fractional Chief Marketing Officer.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

KoMarketing Associates

SEPTEMBER 10, 2020

Gartner recently released Part 2 of “The Annual CMO Spend Survey,” and statistics showed that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to dedicate at least the same amount as before.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

The Marketing Blender

FEBRUARY 6, 2024

Having a full-time Chief Marketing Officer (CMO) or marketing manager in-house certainly provides a sense of comfort. That’s why outsourced CMO is something that many businesses are turning to. A fractional CMO can quickly become familiar with these aspects because they don’t spend months figuring out what to do.

CMO 52

CMO Business Paid Search Agency Acquisitions 52

Martech

MAY 22, 2023

That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Another key finding was that 71% of CMOs believe they lack the budget successfully to execute this year’s strategies. The state of martech spend. Get MarTech!

Spending 92

Spending Allocation Gartner Planning 92

Biznology

JUNE 30, 2021

In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. Let’s look at why the role of a CMO is crucial today and what to look for in order to hire a “future-proof” CMO. Why do you need a CMO?

CMO 104

CMO Planning Work Management Paid Search Agency 104

The Marketing Blender

FEBRUARY 9, 2022

What is a fractional CMO? If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? What is a fractional CMO?

CMO 98

CMO Paid Search Agency Marketing Budget Creation Marketing Budget 98

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 70

CMO Customer Surveys Research B2B 70

DiscoverOrg

FEBRUARY 21, 2019

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. But a CMO with staying power has an obligation to drive real innovation and momentum.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The CMO Survey is conducted semi-annually, and it provides a wealth of information.

CMO 96

CMO Customer Surveys B2B Allocation 96

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. Martech continues to be a strong category in which CMOs are spending. This varied slightly for B2C and B2B marketers.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

The Marketing Blender

MARCH 2, 2022

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. Since there can be a great deal of variation, let’s begin with what a scope of work for your fractional CMO could include.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Tomorrow People

NOVEMBER 7, 2018

“Transformation is the new norm — it’s about more than data and digital,” says Scott Allen, CMO of Microsoft. Scott Allen, CMO of Microsoft shares his experiences. As a leading tech company, Microsoft and its CMO Scott Allen are at the heart of transformation. Successful transformation boils down to people, process and tools.

CMO 189

CMO Trends Content Marketing Content 189

Oktopost

NOVEMBER 10, 2021

Eric Hanson, CMO of Fuze takes the hot seat. Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Eric Hanson. Episode Summary.

CMO 118

CMO Demand Generation Agencies Transparency Advertising Agencies 118

chiefmartech

AUGUST 29, 2021

But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Allocation of budget is a CMO’s way of “voting with their wallet” for what they think is most important. That’s probably not the most flattering of metaphors. Okay, scratch that image.

CMO 127

CMO Budget Programs Allocation Digital Transformation 127

B2B Marketing Directions

JULY 12, 2020

And the findings about marketing spending are particularly interesting - and a little surprising. The CMO Survey (COVID Edition) The findings of a special edition of The CMO Survey were published last month. The CMO Survey is directed by Dr. Christine Moorman, a professor at Duke University's Fuqua School of Business.

Budget Management 98

Budget Management Spending CMO Marketing Budget 98

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. Temper the reality distortion field.

Fulfillment 106

Fulfillment CMO Planning Digital Asset Management 106

Zoominfo

NOVEMBER 1, 2022

That often means sifting through operations, dollar spend, and headcount to find inefficiencies. But it’s not just about cutting spending — efficiency is about using every dollar more effectively. We recently went through this process at ZoomInfo when Law came on board as the new CMO.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Drew Neisser

MAY 13, 2022

on all the things CMOs are thinking about right now and how they’re solving them. Sourced from the conversations happening at CMO Huddles , Drew (and Drew) cover everything from employee retention to proving brand value to managing a messy inbox, providing useful takeaways you can implement today.

CMO 52

CMO Communities Tips Spending 52

B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

KoMarketing Associates

SEPTEMBER 4, 2018

The American Marketing Association, Deloitte and Duke University’s Fuqua School of Business recently conducted “The CMO Survey,” and discovered that spending on social media has increased more in the last year (between August 2017-2018) than in any prior survey year. Currently, B2B product marketers claim they spend 9.7

Marketing Budget 122

Marketing Budget Social Media CMO Customer Surveys 122

Martech

DECEMBER 12, 2022

Likewise, martech is among the top three capability gap areas cited by CMOs in the latest Gartner CMO Spend survey. CMOs should invest in martech training. The post In this economy CMOs need to spend more on training, not tech appeared first on MarTech. Get MarTech! In your inbox. Processing.

Training 100

Training Spending Work Management Marketing Management 100

KoMarketing Associates

OCTOBER 15, 2018

Zenith recently published its Advertising Expenditure Forecasts for marketers, and statistics showed that between 2017 and 2020, total spending on paid search in the U.S. In addition, total spending on social media between this time period is expected to increase from $48 billion to $76 billion. Marketers and Social Media Spend.

Paid Search Agency 123

Paid Search Agency Forecasting Social Media Search Marketing 123

Drew Neisser

MARCH 4, 2022

Our special, stand-in host for this episode is Katrina Klier, CMO of PROS , who led the conversation for the benefit of her marketing team while taking a deep dive into Drew’s new book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. . The post A B2B CMO Asks, Drew Answers appeared first on The Drew Blog.

CMO 52

CMO B2B B2B Marketing Communities 52

Drew Neisser

MARCH 18, 2022

For a locked room labeled “Marketing Spend,” the CFO holds the keys. This all-important alliance depends on the CMO’s fluency in CFO-speak, AKA how $1 into marketing will equal more $$$ out. Tips for navigating the CFO/CMO alliance . The post CFO Panel: Investing in the CMO Role appeared first on The Drew Blog.

CMO 52

CMO Lock-In Communities Trust Marketing 52

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

SEPTEMBER 18, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up is devoted entirely to the September 2022 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Tomorrow People

DECEMBER 6, 2018

If I don’t create the right environment, they’ll leave,” says Annabel Rake CMO of Deloitte. Annabel Rake, partner, and CMO, Deloitte explains that to retain and motivate the best employees, you must cater to their individual needs. I want people who are happy and engaged.

CMO 136

CMO Advertising Agencies Paid Search Agency Personalization 136

Ignite

NOVEMBER 9, 2021

How much are they spending? While it’s certainly appropriate for any CMO to be evaluating how they are spending the company’s allotted marketing dollars—successful marketing requires it—oftentimes those questions are being asked because the most important question really hasn’t been answered: What are our competitors doing?

Spending 62

Spending CMO Paid Search Agency Marketing 62

6sense

JANUARY 31, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Coming Up on CMO Coffee Talk… .

CMO 62

CMO Peer-to-peer Buy Gartner 62

KoMarketing Associates

SEPTEMBER 20, 2022

2022 edition of The CMO Survey, and statistics suggested that spend on marketing analytics is predicted to increase by 63% within the next three years. As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. As of Sept.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) this year, while spending on offline channels will grow 5.9%.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52